Why Local & Mobile Search Matter for Home Improvement Pros
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According to Google, 97% of consumers search for local businesses online before making a purchase. Misinformation or duplicate listings can hurt your rankings and make it difficult for these potential customers to find you online. Worse yet, they could turn to a competitor whose listing appears higher than your's in online search. Ask yourself these two questions: 1) Am I listed everywhere I need to be? 2) Do my listings present the same (and accurate) information? If you’d like to find the answer, watch this webinar on demand and learn actionable steps you can take to ensure local search engines and potential customers can find you online. Watch on demand at: https://surefiresocial.lpages.co/webinar-yext-hs-september-2017/
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According to a voice study by Microsoft, 1 in 2 people use voice search to find information about a local business every day. So it begs the question... how confident are you that your business is ready for the voice search era?
Join us for a free webinar with Yext, an innovative company that helps local businesses control their digital information, to learn how you can get your business ready to roll when voice search becomes the new norm for your customers to find you online. We'll walk through a few ways you can get your website and digital presence optimized to rank in voice search and recommended on devices like Amazon Alexa, Google Home, and Siri.
Some of the things we’ll cover are:
- Key local search signals to build into your digital presence
- How business listings make you more “recommendable” to voice assistants
- The latest voice trends and tips for local businesses
7 Surefire Tips for Marketing Your Local Business on Google
Tune in to hear the latest trends and tips for marketing your local business on Google. This free webinar will help you make sure your business is easily found on the world’s most popular search engine and how you can increase your local visibility using your website and Google’s tools: Google My Business, Google Ads, Local Service Ads, YouTube, Image Search, and more.
Some of the things we’ll cover are:
- How to use your Google My Business listing to its maximum potential
- How Google views your website and what you can do to get Google to recognize your entire service area
- How to expand your reach exponentially and get found at the top of Google by quality prospects
5 Key Digital Marketing Strategies to Maximize Your Marketing Dollars
Are you looking for new marketing strategies to help you reach your goals or just want to make sure you have all the essentials covered? This free webinar will give you a quick refresher on digital marketing best practices and help you maximize your marketing efforts with a high Return on Investment.
Some of the things we’ll cover are:
- Understanding the journey your customers take from discovering to contacting your business
- Common local marketing challenges and how to overcome them
- The importance of leveraging technology to enhance your digital marketing efforts
- 5 key digital marketing principles to keep in mind
10 Point Business Fitness Workshop: Are You Fit to Grow
This document summarizes a 10-point business fitness workshop presented by Mark G. Richardson. It discusses evaluating the fitness of a business across 10 criteria: numbers, processes, leadership, team, product, profitability, stress levels, reputation, positioning, and relationships. Participants are asked to score their business on a scale of 1-10 for each criteria. A total score above 85 indicates a healthy business, while a score below 35 means the business is in serious trouble. The workshop also addresses defining goals for growth and the ideal growth rate. Key factors for success discussed include having the right mindset and being willing to change.
Building a Successful Social Media Strategy for Home Services Contractors
Social media is a large part of our world today — it’s important to know how to use social media as a local business in the home services industry, everything from the basics to winning loyal customers for your company. This training will help you discover ways to use social media to your advantage. You'll get an overview of social media platforms such as Facebook, Instagram, Nextdoor, Houzz, Twitter, LinkedIn, YouTube, and more and how to incorporate them best into your strategy.
In this workshop, you'll walk through how to create a focused strategy and build a sense of community in your local area. Plus, you'll get the tools necessary to manage social media and the know-how to create effective content to engage homeowners.
Some of the things you'll learn are:
- What social channels should home services contractors focus on to get results from social media
- The types of content you should be posting and sharing
- The Do's and Don'ts of interacting with your community on social media
- Expert tips for going from likes to leads
Google Ads Summer Workshop
Learn How to Get Started and Dominate Local Search Results with Google Ads.
Expand your local reach exponentially with Google Ads. During this free online webcast, Meg Robinson (Director of Advertising) will walk you through how to get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
How Home Services Contractors Can Join the Conversation & Become a Nextdoor F...
Homeowners in your service area are using Nextdoor to recommend home services contractors to their neighbors…have you been recommended?
Join us to find out how to get more qualified leads by joining your neighborhood conversations. Nextdoor is the only platform that verifies it's users actually live in the area they say they do...meaning you can be sure you're reaching homeowners who are actually in your service area.
Some of the things you'll learn are:
- Ways to use the Nextdoor community to expand your business's reach and play an active role in the areas you serve
- Steps to claim and set up a free Local Page for your business
- Leverage word-of-mouth referrals to build your online reputation
- And an exciting new offering for businesses on the Nextdoor platform!
Google My Business Workshop & Summer 2019 Updates
Google My Business is an easy way to make your business more discoverable in your local market across Google Search & Maps...resulting in higher quality leads contacting your home services business.
With Google constantly updating the features and capabilities your business can take advantage of, we put together this online training to help walk you through the big announcements and important updates for using your Google My Business listing to win in local search.
During this training, you'll learn how to optimize and leverage your Google My Business listing, including:
- How to engage homeowners with Google Posts, Videos, and Photos across Search and Maps.
- Details on Google's recent updates to service area and how to make sure your listing is set up correctly
- Why you absolutely want to take advantage of the Services List feature in Google My Business
- And more best practices to increase your search visibility on Google
New Ways to Prove ROI From Your Digital Marketing
In order to increase your leads and new jobs, it's crucial to prove the effectiveness of your marketing program with reliable data to decide what to focus on in the future. However, that's not always an easy task. In this webinar, you'll learn how to easily and effectively track each of your marketing programs and prove how they drive revenue.
In this webinar training, we cover the following:
How to maximize results from your existing marketing budget
Key metrics and reports every business should have
How to identify your top-performing programs & predict revenue from future activities
How to Attract & Hire Rockstar Staff
Bringing on new team members is one of the most vital and misunderstood skills in business. In this webinar, we cover the key steps required to find, filter and hire the perfect team members, who give you the space and ability to grow your business to the next level.
You will be given:
- A proven system to have the top talent in your industry applying to work for you
- A screening process to ensure you only spend your time with qualified applicants
- Templates and systems that you can use immediately to professionalize your hiring process
Digital Marketing Essentials Boot Camp for Contractors Part 1: Building a Gre...
Online reviews have become the new currency of your online reputation. With the right plan in place, you can use reviews to drive significant traffic to your online presence. In this session, we'll walk through everything you need to know about building the ultimate reviews strategy for your business.
Part 3: Marketing Analytics 101: Inform Your Decisions With the Best Information
Knowing what's working and what isn't in your digital marketing is one of the most biggest obstacles for contractors. In this session, we'll walk through best practices in tracking and analyzing your digital activities so you know the exact activities are driving the most leads, and stop wasting money on under-performing programs.
Google Local Service Ads: Everything You Need to Know to Dominate Local Search
Have you noticed Google is changing local search and giving a big advantage to local businesses? Local Service Ads (a pay-per-lead ad) can be found at the very top of Google to help homeowners find you right away.
Join us online at our first-ever Google Local Service Ads webinar! Our in-house expert, Meg Robinson, will be walking through everything you need to know: the opt-in process, best practices to get started and optimize along the way, and common misconceptions.
This webinar is FREE and you'll learn:
- What Local Service Ads are & why they matter for you
- The process of applying to Local Services Ads
- Real world client results from 300+ Local Service Ad accounts launched this year
- How to manage leads in the dashboard
- What to do to dispute any "bad leads"
Business Mastery Workshop: Take Control of Your Clients, Your Team, and You!
When we have a finite resource (like time), we must figure out how to spend it in an optimal way. We’re all given 24 hours in a day, how we choose to spend this time defines our success.
In this webinar, Mark is going to walk through his time and business mastery system, focusing specifically on how you can take control of your client meetings and work, help your team be efficient and productive, and ultimately how you, yourself, can become a master of time.
This training covers:
- Common misconceptions and causes of “time stress”
- Differences between being efficient vs. effective; and which is better to strive for
- The essential steps to take control of your time and manage it in a realistic way
- How to foster stronger client relationships, team culture, and personal growth
If given the opportunity to have 1 extra hour each day, what would you do with it? With Mark’s time mastery system, the possibilities are nearly endless!
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Digital Strategy Master Class - Andrew Rupert
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Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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• Google now uses AI to generate answers.
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How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
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Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Why Local & Mobile Search Matter for Home Improvement Pros
- 1. marketing@surefirelocal.com Live with Yext Why Local & Mobile Search Matter for Home Improvement Pros
- 2. Confidential + Proprietary We’re here for the Hard Workers - that means YOU! The last thing you should be worrying about is marketing, so we make sure you don’t have to. We call it Hardworking marketing for hardworking people.
- 3. ◆ Director of Partner Marketing ◆ Ensures partner success as they deploy the Yext Knowledge Engine on behalf of their clients ◆ Over his 20+ year career, he has managed business development, digital marketing, and social media strategies for a wide range of companies ◆ B.A. at Michigan State University in Telecommunications & Sociology and Communications & Media Studies David “Rev” Ciancio
- 15. •82% of local searchers follow up offline via an in-store visit, phone call or purchase •(TMP / comScore) •74% of internet users perform local searches •(Kelsey Group) •61% of local searches result in purchases •(TMP / comScore)
- 19. 2.7x More Views 100s MORE Yext Proprietary Study, February 2017
- 20. PHONE CALLS APPOINTMENTS & RESERVATIONS ORDERS & TRANSACTIONS DRIVING DIRECTIONS
- 23. LASSES | ORGANIC PRODUCE | DELI COUNTER | HOME DELIVERY | ONLINE ORDERIN IVERY | GLUTEN FREE OPTIONS | NAME | OFFICE HOURS | KITCHEN HOURS | WEBS OPENING HOURS | HOLIDAY HOURS | WHEELCHAIR ACCESSIBLE | KOSHER | HALAL OUTDOOR SEATING | KIDS MENU | REGIONAL MENU | SEASONAL MENU | FULL BAR EER & WINE | WI-FI AVAILABLE | BAR HOURS | WEEKLY BRUNCH | DRIVE THROUGH ONLINE ORDERING | RESERVATIONS ACCEPTED | PLUS SIZES | SALES | DIESEL | ARMACY | AIR-CONDITIONED | REPAIRS | GAS PRICES | CLASSES | ORGANIC PRODU DELI COUNTER | HOME DELIVERY | ONLINE ORDERING | INSURANCES ACCEPTED | WALK-INS ACCEPTED | APPOINTMENT ONLY | PHYSICIANS | HEALTHCARE PROVIDER AIN ENTRANCE | ER DROP-OFF POINT | SPECIALTIES | CERTIFICATIONS | FACILITIE NO BAR | RESERVATIONS ACCEPTED | SERVICES OFFERED | LANGUAGES SPOKEN | OFFICE LOCATIONS | OFFICE HOURS | AGENTS | PHYSICIANS ON-CALL | AGENT BIO AGENT PHOTO | BANK LOCATIONS | WIRE TRANSFER | CURRENCY EXCHANGE | GENTS ON PREMISES | ADVISOR HOURS | ATM LOCATIONS | DEALERSHIP LOCATION EST DRIVE AVAILABLE | PAID PARKING | CERTIFIED PRE-OWNED | SERVICE CENTER HOLIDAY HOURS | WEALTH ADVISORS ON-PREMISES | EMISSIONS TESTING | VALET PARKING | PARKING GARAGE ENTRANCE | GUEST ENTRANCE | KID-FRIENDLY |
- 25. Confidential + Proprietary PUT YOUR MARKETING BACK TO WORK Google My Business eBook Introduction to the Surefire Cloud Google Chromecast Call: (888) 804-8685 Email: marketing@surefirelocal.com
- 26. Relevance Distance Prominence Google’s Local Ranking Factors:
- 27. RELEVANCE
- 28. Is it Five Guys or Five Guys Burgers or Five Guys Burgers & Fries?
- 29. Is it Capital Grille or The Capital Grille?
- 30. DISTANCE
- 31. PROMINENCE
- 34. Can you afford to lose 9% of your business?
- 49. ?
- 51. By 2020, 50%of searches will be voice search comScore, 2016
- 52. “House of Lasagna at 334 Lexington Ave in New York is the top rated restaurant for lasagna near you. Shall I confirm your reservation?”
- 53. The Future
- 57. MANUAL UPDATES
- 58. DATA AGGREGATORS
- 59. DIRECT CONNECTIONS = CONTROL MATCH & LOCK
- 62. THANK YOU Rev Ciancio Director, Partner Marketing @revciancio
- 63. PUT YOUR MARKETING BACK TO WORK Introduction to the Surefire Cloud Google Chromecast Call: (888) 804-8685 Email: marketing@surefirelocal.com Google My Business eBook
- 64. Hardworking marketing for hardworking people SurefireLocal.com marketing@surefirelocal.com @SurefireLocal