There is a simple automated solution out there that puts you in complete control of your local marketing - from content publishing and monitoring to directory listings, competitive analysis, measurement, and even ROI. This tool we're referring to is SurePulse: The First Local Marketing Automation System! This is the presentation from a webinar on SurePulse that covers the many features and benefits SurePulse offers users. Learn more about SurePulse by visiting www.surefiresocial.com/surepulse

1. SurePulse Automates All
Your Marketing
09/08/16

2. Bob Sheehan
SVP of Client Services
Surefire Social
Today’s Speaker

3. Surefire Social:
The First LOCAL Marketing Automation System
NEVER WORRY ABOUT WASTING MONEY
ON DIGITAL MARKETING AGAIN
● Drive Down Lead Cost
● Get More Conversions
● Measurable Metrics
3Proprietary + Confidential 2016

4. The First LOCAL Marketing
Automation System
4Proprietary + Confidential 2016

5. Agenda
5
➔ Get Insights
◆ How to get more out of SurePulse
➔ Take Action
◆ How to engage customers
➔ Marketplace
◆ Adding more elements to your digital marketing
➔ Live Demo
◆ How to navigate & use SurePulse
Proprietary + Confidential 2016

6. Get Insights

7. SurePulse Dashboard
➔ Integrate Google Analytics to
measure web traffic &
performance
➔ Track phone calls in one
dashboard
➔ Track form fills in one
dashboard
➔ See what words/phrases
people are using to find you
online
➔ View social media metrics
Proprietary + Confidential 2016
Objective #1
ROI
The #1 thing everyone
cares about is ROI

8. SurePulse Dashboard
Monitor the channels driving the highest amount
of traffic to your website
Proprietary + Confidential 2016
Objective #2
Channels
➔ View Total, Organic &
Referral Traffic
➔ View Queries,
Impressions & Clicks
➔ View Top Search Queries
➔ Compare stats on
date-range

9. SurePulse Dashboard
See how people are
searching for you
Proprietary + Confidential 2016
Objective #3
Word Cloud
➔ Word-cloud view of top
review terms
➔ Analyze the sentiment of
your reviews
➔ View top searched
keywords

10. SurePulse Dashboard
➔ Newsfeed-like view of most recent reviews
➔ Get an Average Star Rating across all review sites
➔ Get a Listing Score that analyzes how your business is
listed across 70+ online directories
Proprietary + Confidential 2016
Objective #4
Reputation
Monitor & manage your
online reputation

11. SurePulse Dashboard
➔ View your top search
queries
➔ Set & analyze how each
keyword is ranking in search
➔ View your rankings both on
a national & local market
level
➔ View your search rankings
against competitors
Proprietary + Confidential 2016
Objective #5
Visibility
How do you stack up against the competition?

12. SurePulse Dashboard
➔ Simple & convenient to
share content across
platforms
➔ Post to Facebook, Twitter,
Google+, LinkedIn,
Pinterest, Instagram,
YouTube & many more!
➔ Schedule & publish posts
anytime
➔ Measure & optimize your
social presence
Proprietary + Confidential 2016
Objective #6
Social

13. Local Businesses Need Local Digital
Integration According to Google
Recency: Publishing regularly
Relevance: Matching your content to your audience
Proximity: Building a website to signal local business
Prominence: Links to your website from prominent websites
➔ Website coding should reflect a local biz by including:
◆ Name, Address, Phone Number (NAP)
◆ Structured Data, Schema.org markup
➔ Your web presence is more than just your website
➔ Reviews and reputation should be closely monitored
➔ Publish content consistently
➔ Take care of proximity signals
➔ Earn links from community
Proprietary + Confidential 2016

14. SurePulse Roles
➔ Overview of business
performance from
Dashboard
◆ Web Traffic
◆ Reputation
◆ Visibility
◆ Social
➔ Drill down into each
category using the tabs
menu
➔ Generate quick reports
➔ Write blog posts
➔ Publish seasonal offers to
online directories
➔ Schedule social media
posts
➔ Perform website audits
Marketing Manager
& Team Members
Business Owner
Proprietary + Confidential 2016

15. Take Action

16. Content Publishing
Publish to
➔ Blog
➔ Social Media
➔ Local Directories
What to share
➔ Seasonal offers
➔ Company events
➔ Tips & Advice
Proprietary + Confidential 2016
Become more active online & engage with your
customers
Team collaboration with an
approval process workflow!

17. Marketplace

18. Always Adapt
SurePulse will have a marketplace where you can
easily add elements to your marketing!
Currently available today:
➔ Google Adwords
➔ Video
➔ GeoJuice
➔ SEO Audits
➔ Advanced Social Media
➔ Phone Tracking
➔ Finance App
Proprietary + Confidential 2016

19. For a copy of this presentation email: Lauren.M@surefiresocial.com
19
Are you interested in getting a local
visibility check-up?
Call (703) 788-6730
or
Email Lauren.M@surefiresocial.com
Proprietary + Confidential 2016
Take That Next Step to Success

20. /SurefireSocial @surefiresocial Surefiresocial.com