This document discusses key trends in digital marketing for 2018, including search engine optimization, paid advertising, chatbots, online reviews, and website security. It focuses on how SEO is evolving to emphasize link building, voice search, visual search, and mobile-first indexing. Paid advertising and chatbots are also highlighted as emerging channels. The importance of securing websites with HTTPS and cultivating natural online reviews from customers is stressed. The document provides an overview of these topics and encourages readers to take advantage of new opportunities in digital marketing.

1. WILL HANKE

2. What’s Working Now?
• Search Engine Optimization
• Paid Advertising
• Emergence of Chatbots
• “Natural” Business Reviews
• HTTPS & Web Friendliness

3. Search Engine Optimization (SEO)

4. SEO in 2018
1. Link Building
2. Voice Search
3. Visual Search
4. Mobile First Index

5. 1a. Link Building

6. Link Building – Guest Blogging

9. 1b. Voice Search & Digital Assistants

13. 1c. Visual Search

17. 1d. Mobile First Index

23. 2. Paid Advertising

25. T R A F F I C

33. 3. Chatbots

39. manychat.com

41. 4. “Natural” Business Reviews

45. • Don’t incentivize clients
• Don’t ask your Mom, cousins, spouse,
or friends to leave a review
• Send out review requests, linking to
several options
• Check your NAP across platforms
reviews.RedCanoeMedia.com

46. 5. HTTPS

49. Let’s Review
• SEO in 2018
• Link Building
• Rich Snippets
• Visual Search
• Voice Search
• Mobile Indexing

50. Let’s Review
• SEO in 2018
• Link Building
• Rich Snippets
• Visual Search
• Voice Search
• Mobile Indexing
• Paid Ads (FB, G Ads)
• Chatbots (manychat)
• Get Reviews (NAP)
• HTTPS (security)

51. Free Stuff
Give me your business
card with email
address and I’ll send
you my 2018 Digital
Marketing Success
Checklist

52. Thank You!
RedCanoeMedia.com