How to Create the Ultimate Houzz Profile for Your Business

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Houzz with 40 million users is a favorite of homeowners. Lindsey has been touring the country talking to home improvement pros on how to jazz up their Houzz profile and get in front of homeowners. She'll explain: - How to create a complete Houzz profile to represent your business - How to showcase your excellent work with projects & ideabooks - How your Houzz presence impacts organic search results - Best practices for requesting reviews - Utilizing the latest innovations in technology and tools to connect with homeowners at every turn Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com.

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marketing@surefirelocal.com
Lindsey Thudin
Industry Marketer

MAKING THE MOST
OUT OF HOUZZ,
PLUS SOME
NEW TOOLS
Houzz.com © 2017 Houzz Inc.

Adi Tatarko | Co-Founder
Houzz Solved a Big Problem
Alon Cohen | Co-Founder

MILLION+
MONTHLY
UNIQUE
USERS
REVIEWS WITH FIVE-STAR AVERAGE FOR
HOUZZ IOS & ANDROID APPS ACTIVE HOME REMODELING
PROFESSIONALS
1.4 Million+
450,000+
Largest Community for Home Design

© 2017 Houzz Inc.
Houzzers Worldwide
Houzz.com

International Expansion
France
Japan DenmarkGermany
Russia
Sweden
Australia
UK Italy
Spain
© 2017 Houzz Inc.Houzz.com
Singapore Ireland New Zealand

Sketch: A New Way to Use Photos
to Collaborate with Clients
NEW
TOOL

Sketch: A New Way to Use Photos
to Collaborate with Clients

© 2017 Houzz Inc.
Grab Any Image on the Web

© 2017 Houzz Inc.
Save an Image to Ideabook: by URL

New Features: Pro+
Local Advertising Program

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Digital Marketing Consult
Call (888) 804-8685
Email marketing@surefirelocal.com
...and a Google Chromecast!

The Winner is...
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Thank you!
marketing@surefirelocal.com
Lindsey Thudin
Industry Marketer

My presentation from Content Marketing World 2013 Here is the summary from the agenda: "In this session, you’ll learn how Cisco Systems achieved measurable impact by evolving their website from a collateral archive to a storytelling platform. The objective of this interactive session: Participants will learn how to leverage the core principles of content marketing to drive inbound marketing efforts that contribute to revenue."

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Tim Musch from MarketSharp has been an industry leader for over 15 years. Tim shares the methods that home improvement pros use to stop leaks in their lead funnel and also learn: What Bob Dylan, Vince Lombardi, Bill Gates, and Steve Jobs have to say about optimizing your success - Why you might be looking for leads in all the wrong places - How you can achieve crystal clear visibility into your website traffic (what’s working & what’s not) - How to tag advertising campaign traffic so you can absolutely know where it came from & how it worked - Specific strategies to turn your unsold leads into profitable business (huge!) - Proactive methods to consistently get profitable results Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com

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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

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Search Engine Marketing - Competitor and Keyword research

ETMARK ACADEMY

Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web. People search various questions, phrases or words. But some words and phrases are searched more often than others. For example, the words, ‘running shoes’ are searched more often than ‘best road running shoes for men’ These words or phrases which people use to search on Google are called Keywords. Some keywords are searched more often than others. Number of times a keyword is searched for in a month is called keyword volume. Some keywords have more relevant results than others. For the phrase “running shoes” we get more than 80M relevant results, whereas for “best road running shoes for men” we get only 8. The former keyword ‘running shoes’ has way more competition from popular websites to new and small blogs, whereas the latter keyword doesn’t have that much competition. This search competition for a keyword is called search difficulty of a keyword or keyword difficulty. In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition and if you target such keywords on your site, you can easily rank on the front page of Google. Some keywords are searched for, just to know or to learn some information about something, that’s their search intention. For example, “What shoe size should I choose?” or “How to pick the right shoe size?” These keywords which are searched just to know about stuff are called informational keywords. Typically people who are searching this type of keywords are top of a Conversion funnel. Conversion funnel is the journey that search visitors go through on their way to an email subscription or a premium subscription to the services you offer or a purchase of products you sell or recommend using your referral link. For some buyers, research is the most important part when they have to buy a product. Depending on that, their journey either widens or narrows down. These types of buyers are Researchers and they spend more time with informational keywords. Conversion is the action you want from your search visitors. Number of conversions that you get for every 100 search visitors is called Conversion rate. People who are at different stages of a conversion funnel use different types of keywords.

20221005110010_633d63baa84f6_learn___week_3_ch._5.pdf

levuag

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

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Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion. This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights. The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation. The session will also cover data analysis techniques and criteria for graduating landing pages. In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.

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How to Create the Ultimate Houzz Profile for Your Business

1. Houzz for Home Pros: How to Rock Your Houzz Profile January 31st, 2017 marketing@surefirelocal.com

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30. View in My Room NEW TOOL

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39. Thank you! marketing@surefirelocal.com Lindsey Thudin Industry Marketer

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