The document discusses media languages and information codes. It explains that media languages use codes, conventions, formats and narrative structures to convey meaning to audiences. There are three main types of codes: symbolic codes which use symbols, written codes which employ language and text layout, and technical codes involving production elements like camera shots, angles, and movements. The document provides examples and definitions of various symbolic, written, and technical codes used in media to effectively communicate messages and stories.

1. Media and
Information
Languages
Prepared by : MARK JHON C. OXILLO

2. Media Languages
- are codes, conventions,
formats, symbols and narrative
structures that indicate the
meaning of media messages
to an audience

3. CODES

4. Codes
- are systems of signs that
when put together create
meaning
* Semiotics - study of signs

5. Types of Codes:
 SYMBOLIC CODES
 WRITTEN CODES
 TECHNICAL CODES

6. SYMBOLIC CODES
- show what is beneath the surface
of what we see (objects, setting,
body language, clothing, color, etc.
) or iconic symbols that are easily
understood

7. What does a Red Rose
symbolizes?
A red rose
may convey
Romance or
Love.

8. What does a Clenched Fist
symbolizes?
A clenched
fist may
convey
Anger.

9. What does the colors in a
Traffic Light symbolize?
Red – Stop
Green - Go
Yellow - Ready

10. ACTIVITY

11. Form 4 groups.

12. What to do?
On a 1 whole sheet of paper,
Think of a company name and
illustrate or draw its OWN
symbol/sign/icon, make sure that
it is not copied nor plagiarized
from the Internet or other sources.

13. What to do?
You must also include an
explanation of the symbol /
logo used as well at its
function, purpose or meaning.

14. Start Now …

15. Types of Codes:
 SYMBOLIC CODES
 WRITTEN CODES
 TECHNICAL CODES

16. WRITTEN CODES
- use of language style and textual
layout (headlines, captions, speech
bubbles, language style, etc. )

17. Headlines

18. Captions

19. Speech Bubbles

20. Types of Codes:
 SYMBOLIC CODES
 WRITTEN CODES
 TECHNICAL CODES

21. TECHNICAL CODES
- Are ways in which equipment is used
to tell the story
- This includes sound, camera angles,
types of shots and lighting as well as
camera techniques, framing, depth of
field, lighting, exposure and
juxtaposition.

22. Camera Shots
INSERT CAMERA SHOTS PHOTO HERE

23. EXTREME LONG SHOT
- Also called extreme wide shots
such as a large crowd scene or
a view of scenery as far as the
horizon

24. EXTREME LONG SHOT

25. LONG SHOT
- a view of a situation or setting
from a distance

26. LONG SHOT

27. MEDIUM LONG SHOT
- shows a group of people in
interaction with each other,
example: fight scene with part of
their surroundings in the picture

28. MEDIUM LONG SHOT
FF5

29. FULL SHOT
- a view of a figure’s entire body in
order to show action and/or a
constellation group of characters

30. FULL SHOT
Maureen
Wroblewitz

31. MEDIUM CLOSE SHOT
- shows a subject down to his/her
chest/waist

32. MEDIUM CLOSE SHOT
Maureen
Wroblewitz

33. CLOSE UP SHOT
- a full-screen shot of a subject’s
face showing the finest nuances
of expression

34. CLOSE UP SHOT
Pia Wurtzbach

35. EXTREME CLOSE UP SHOT
- a shot of a hand, eye, mouth, or
any object in detail

36. EXTREME CLOSE UP SHOT

37. Camera Shots:
 Extreme Long Shot
 Long Shot
 Medium Long Shot
 Full Shot
 Medium Close Shot
 Close-up Shot
 Extreme Close-up Shot

38. Point of View

39. Establishing Shot
- often used at the beginning of a
scene to indicate the location or
setting, it is usually a long shot
taken from a neutral position

40. Establishing Shot
What does this shot means ?

41. Point-of-View Shot
- Shows a scene from the
perspective of a character or one
person. Most newsreel footages
are shown from the perspective of
the newscaster.

42. Point-of-View Shot

43. Over-the-Shoulder Shot
- Often used in dialogue scenes, a
frontal view of a dialogue partner
from the perspective of someone
standing behind and slightly to the
side of the other partner, so that
parts of both can be seen

44. Over-the-Shoulder Shot

45. Reaction Shot
- Short shot of a character’s
response to an action

46. Reaction Shot

47. Insert Shot
- A detail shot which quickly gives
visual information necessary to
understand the meaning of a
scene

48. Insert Shot

49. Reverse-Angle Shot
- a shot from the opposite
perspective

50. Reverse-Angle Shot

51. Hand-held Camera Shot
- The camera is not mounted on a
tripod and instead is held by the
cameraperson, resulting in less
stable shots

52. Hand-held Camera Shot

53. Point of View:
 Establishing Shot
 Point-of-View Shot / POV Shot
 Over-the-Shoulder Shot
 Reaction Shot
 Insert Shot
 Reverse-Angle Shot
 Hand-Held Camera shot

54. Camera Angles

55. Aerial Shot
- Overhead Shot
- Also called Bird’s Eye Shot
- Long or extreme long shot of the
ground from the air

56. Aerial Shot

57. High-Angle Shot
- Shows people or objects from
above higher than eye level

58. High-Angle Shot

59. Low-Angle Shot
- Below Shot
- Shows people or objects from
below, lower than eye level

60. Low-Angle Shot

61. Eye-Level Shot
- Straight-on Angle
- Views a subject from the level of a
person’s eye

62. Eye-Level Shot

63. Camera Angles
 Aerial Shot
 High-Angle Shot
 Low-Angle Shot
 Eye-Level Shot

64. Camera
Movements

65. Pan Shot
- The camera pans (moves
horizontally) from left to right or
vice versa across the picture

66. Pan Shot

67. Tilt Shot
- The camera tilts up (moves
upwards) or tilts down (moves
downwards) around a vertical line

68. Tilt Shot

69. Tracking Shot
- The camera follows along next
to or behind a moving object or
person

70. Tracking Shot

71. Zoom
- The stationary camera
approaches a subject by
“zooming in” or moves farther
away by “zooming out”.

72. Zoom

73. Zoom

74. Camera Movements:
 Pan Shot
 Tilt Shot
 Tracking Shot
 Zoom

75. CONVENTIONS

76. CONVENTIONS
- Refers to a standard or norm
that acts as a rule governing
behaviour
- Are generally established and
accepted ways of doing
something

77. MESSAGE
- the information sent to a
receiver from a source

78. AUDIENCE
- the group of consumers for whom
the media message was constructed
as well as anyone else who is
exposed to the message

79. PRODUCERS
- People engaged in the process of
creating and putting together media
content to make a finished media
product

80. STAKEHOLDERS
- Libraries, archives, museums,
internet and other relevant
information providers.

81. END