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Week 6 - Media Codes Conventions and Languages.pptx
- 1. MIL WEEK 6 Objectives identify the codes and conventions of media through pictures and an advertisement recognize the importance of codes and conventions through turn-taking recitation evaluate everyday media and information with regard to codes, conventions, and messages through a group presentation
- 3. Media Language - pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in effort to communicate ideas, information, and knowledge - are codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience
- 5. CODES - system of signs which can be detected to create meaning.
- 7. o show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc.) SYMBOLIC CODES
- 10. TECHNICAL CODES o are ways in which equipment are used to tell the story in a media text, for example the camera works in a film.
- 15. WRITTEN CODES o refer to the use of language style and textual layout (headlines, captions, speech bubbles, language style, subtitles, etc.
- 17. CONVENTIONS In Media text, convention refers to a standard or norm that acts as a rule governing behavior.
- 19. Let us Apply What we Learned!
- 20. How will you analyze the advertisement in terms of its codes, conventions, and message?
- 22. How will these codes and conventions help us in understanding media information?
- 23. Any Question?
- 24. GROUP ACTIVITY
- 25. How will you analyze the media material assigned to your group based on the following: a. codes b. Conventions c. messages?
- 28. With the same group, you will research for a particular issue about media and information. Each group will create an infographic about the issue to be presented next meeting. • Group 1- Artificial Intelligence • Group 2- Plagiarism • Group 3- Cyberbullying • Group 4- Internet Addiction ILP Activity Note: Each group will bring a laptop next meeting for presentation.
- 29. THANK YOU!
Editor's Notes
- Question: What elements are present in this media poster that would help us understand its message? Possible answers: text, colors, actors, actors’ emotions, blood, chaos, dead person, weapons Question: Given the elements mentioned, what is the genre of this film? Correct Answer: Horror/ Thriller How does it affect you as an audience? Possible answer: The picture projected/radiates fear effectively/convincingly.
- Elements such text, colors, weapons, emotions and etc/Genre are examples of Media Languages. So what is media Language?
- Different aspects of media language are codes, conventions, and messages
- Symbolic codes include the language, dress or actions of characters, or iconic symbols that are easily understood.
- Symbolic codes include the language, dress or actions of characters, or iconic symbols that are easily understood.
- This includes sound, camera angles, types of shots and lighting as well as camera techniques, framing, depth of field, lighting, exposure, and juxtaposition.) Camera Shots
- Taking the extreme wide shot or extreme long shot, is when the view is so far from the subject that he/ she isn’t necessarily the focus anymore, but rather the surrounding area is. Also used as an establishing shot within a film, the extreme long shot, is designed to show the audience where the action is taking place. Furthermore, an extreme long shot can also be used to demonstrate the scale of what is going on in a scene. This type of shot is often used in war-type films, as they allow for a lot of the setting to be seen at once. The wide shot, also known long shot, is often times used as an establishing shot in a film, as it normally sets the scene and the character’s place within it. This type of camera shot, shows the full length of the subject while also including a large amount of the surrounding area of the film setting. This film technique causes the audience to feel isolated and like they are only allowed to be on-lookers into the story being presented to them, rather than being immersed in the narrative being told. A medium shot, or waist shot, indicates that it was captured at a medium distance from the subject. It is often used for back and forth dialogue within a scene as it allows the viewer to have a solid view of each character within a film. This shot is known as the ‘sweet spot’ shot, as it allows for both the details of your subject to be seen in addition to the surrounding setting the scene is taking place in. As a result, using a medium shot can help the viewer depict the body language of the characters in the film and how they are interacting with the environment around them. A medium close up and close-up shot is a shot taken of a person or object at a close range, in order to capture the minute details of the subject. This shot is tightly framed and takes up most of the screen, as it is usually used to frame a character’s face in order for the audience to see what type of emotion is being conveyed. Extreme Close-Up An extreme close-up shot, is when the surface area of the frame is filled by a subject’s face. In other words, the subject is tightly framed, or shown in a relatively large scale, causing their face to be cropped within the frame. This type of shot is often referred to a choker as well, which is when a shot is framed just above the eyes and right below the mouth. Extreme close-ups are a powerful way to convey the emotion that your subject is feeling, without the need of the character saying much.
- Low-Angle A low-angle shot is when the camera is positioned low on the vertical axis, below the level of the eyeline, and looks up at an object or subject above. This camera angle evokes a psychological effect by making the subject above, which the camera is angled at, look strong and powerful. In addition, the use of a low angle shot can make the ‘hero’ of your film seem vulnerable and cause the viewer to have a relatable feeling to a character that usually seems unstoppable. Another common way this angle is used, is to increase the perceived height of an object-- as when something is filmed from a low angle is causes it to appear quite larger than it actually is. An eye level shot refers to when the level of your camera is placed at the same height as the eyes of the characters in your frame. Directors use eye level shot for the following reasons: Dissolve the barrier between viewer and story. Humanize characters with a neutral camera angle. Simulate human vision and familiar composition. High-Angle A high-angle shot is a cinematography technique where the camera points down on the subject from above. This type of shot is used to make the subject or object below seem vulnerable, powerless, or weak. This camera angle is most commonly used in horror movies to indicate a sense of entitlement the camera has over the subject below. Other messages a high angle can convey include: danger, depression, and shock. A worm's-eye view is a view of an object from below, as though the observer were a worm; the opposite of a bird's-eye view. It can be used to look up to something to make an object look tall, strong, and mighty while the viewer feels childlike or powerless. Canted or the Dutch angle/tilt is more of a stylistic approach to cinematography. In order to execute this, you must tilt your camera to one side, which results in a frame that is not level. This type of camera angle is used mostly to create a dramatic effect within a film and can evoke a series of different emotions. The Dutch angle can heighten psychological distress and tension, which in turn, creates a cinematic environment that creates suspense and a sense of thrill. Additionally, filming a scene in this angle can make your audience feel disoriented, uneasy, and sometimes even a sense of drunkenness. Bird’s Eye The bird’s eye view shot, or an aerial view shot, is when the camera is located up above, overhead, capturing the action going on below. Can now be capture using a drone (before, crane, plane or a chopper)
- Identify the type of shot angle.
- Every genre of media follows certain conventions that would set them apart from one another.
- The teacher divides the class into 4 groups.