The famous Harry Potter sorting hat. It’s a fitting metaphor for this presentation, as I sort through the emerging history of transmedia storytelling. I will start by discussing my own background, and sharing my current obsessions for certain stories, explore definitions, precursors, breakthroughs, current examples and resources.
This tutorial was prepared for our Social Media Specialists at ADMSP/Linking Public, Inc.
You can find them at:
www.linkingpublic.org
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com
A mysterious virus begins to affect the adults in a small rural town, and the youth soon find themselves cut off from civilization, fighting for their lives. How fast is the virus spreading? It is confirmed—the virus has hit Park City. Can you survive? Pandemic 1.0, a transmedia storytelling experience, unites film, mobile and online technologies, props, social gaming, and data visualization, enabling audiences to step into the shoes of the pandemic protagonists anytime during the day. Mission Control is the only way to learn where you stand in the face of the spreading pandemic.
Taking a look at storytelling in the digital era, keeping in mind the three-legged stool -- content, technology, and business model. Lots of examples. Lots of links. I used this in a presentation to a media studies class at Woodbury University on March 31, 2014
THE STORY CUBE. Understanding the many dimensions of today's storytelling.Nick DeMartino
Here's the slides from a talk I gave to my friend Anna Marie Piersimoni's class at California State University, Northridge. The "cube" includes the three-legged stool, the traditional narrative dimensions, and those that are new in the digital world.
This tutorial was prepared for our Social Media Specialists at ADMSP/Linking Public, Inc.
You can find them at:
www.linkingpublic.org
To learn about our community project, join us at www.admsp.org
Visit us at: www.altosdelmarsculpturepark.com
A mysterious virus begins to affect the adults in a small rural town, and the youth soon find themselves cut off from civilization, fighting for their lives. How fast is the virus spreading? It is confirmed—the virus has hit Park City. Can you survive? Pandemic 1.0, a transmedia storytelling experience, unites film, mobile and online technologies, props, social gaming, and data visualization, enabling audiences to step into the shoes of the pandemic protagonists anytime during the day. Mission Control is the only way to learn where you stand in the face of the spreading pandemic.
Taking a look at storytelling in the digital era, keeping in mind the three-legged stool -- content, technology, and business model. Lots of examples. Lots of links. I used this in a presentation to a media studies class at Woodbury University on March 31, 2014
THE STORY CUBE. Understanding the many dimensions of today's storytelling.Nick DeMartino
Here's the slides from a talk I gave to my friend Anna Marie Piersimoni's class at California State University, Northridge. The "cube" includes the three-legged stool, the traditional narrative dimensions, and those that are new in the digital world.
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
In this set you will finf the same slides than from the Masterclass in San Sebastian last year, but I have added some since I have been working with Robert Pratten, Transmedia Storyteller Ltd., where we focus on some game mechanics and specific preparation for a project using a lot of platforms and social media to be implemented in the tool named Conducttr.
These slides are meant for the students of the Master Transmedia at Sciences PO Grenoble, May 23rd 2012.
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) Henri Weijo
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2.
Transmedia Ready Masterclass San Sebastian Film Festival 2011 bisKarine Halpern
10th Annual International Film Students Meeting
Encuentro Internacional Estudiantes de Cine
59th San Sebastian Film Festival 2011
Tabakalera International Contemporary Culture Centre
NO MORE PLAGIARY PLEASE - MENTION YOUR SOURCES - ASK PERMISSION
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Ad crafting updated, the basics of transmedia planningIsabelle Quevilly
What if the days of “integrated” advertising were over? People have shown they can get together to share news and data about what they love.
Look at LOST and Lostpedia, World of Warcraft, AI… Movie and video game industries has worked for long in that direction to support their products over the years.
What if advertising could evolve to a non-linear narrative that your communities can empower on their own?
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingChristian Riedel
A Presentation I gave at the brand academy seminar at the Good-School Hamburg ( a school for marketing professionals). This presentation has been created for educational use only. Pictures of TV-Shows are meant to promote these shows: Watch them!
5 Big Ideas to Keep Control of Indie Transmedia ProjectsHubbub Media
UPDATE October 15: Here is the video of my keynote at Colombia 3.0. At 48 minutes its not a quick watch. But it's definitely the best record to date of what I'm attempting creatively. The talk starts after the first 2'20.
http://www.youtube.com/watch?v=aBvrDBBZ1oY&list=PLhTx9maDqE9JJzsKjXIwTBDAohs327-ED
I've also embedded the video after the last slide here on Slideshare, just click to watch.
5 Ideas: Be Excited, Selective Control, Communicate Your Vision, Be Practical, Your Creative Focus.
This deck supported Ian Ginn's presentation during Colombia 3.0 in Bogotá. Ian spoke to an audience of 1100 delegates, plus many more via a live stream to Brazil, Argentina, and Chile.
Fans fuel media, but how fan-centric is your media? This presentation from consultant Nick DeMartino, looks at that question from the perspective of Theatrics.com, a cloud-based collaborative storytelling platform which he advises. The presentation shows how easy it is to create a Theatrics story or brand experience in which fans can directly engage.
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audiences—with the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how it’s significant for marketers and where it’s going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedia’s evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
In this set you will finf the same slides than from the Masterclass in San Sebastian last year, but I have added some since I have been working with Robert Pratten, Transmedia Storyteller Ltd., where we focus on some game mechanics and specific preparation for a project using a lot of platforms and social media to be implemented in the tool named Conducttr.
These slides are meant for the students of the Master Transmedia at Sciences PO Grenoble, May 23rd 2012.
Teaching Old Brands New Tricks with Transmedia Storytelling (1/2) Henri Weijo
Henri Weijo (PhD candidate at Aalto University School of Economics, Department of Marketing) explores transmedia storytelling, showing how many of its practices have already become commonplace in today’s marketing. However, at the end of the presentation I outline ideas on where brands should be going next to really leverage transmedia. Part 1 / 2.
Transmedia Ready Masterclass San Sebastian Film Festival 2011 bisKarine Halpern
10th Annual International Film Students Meeting
Encuentro Internacional Estudiantes de Cine
59th San Sebastian Film Festival 2011
Tabakalera International Contemporary Culture Centre
NO MORE PLAGIARY PLEASE - MENTION YOUR SOURCES - ASK PERMISSION
La sociedad esta inmersa en un cumulo de informaciones, decidir como evoluciona la tecnología y como nuestro ser se ve involucrado a pasos gigantescos y sin limite de tiempo.. es una decisión al cambio.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Ad crafting updated, the basics of transmedia planningIsabelle Quevilly
What if the days of “integrated” advertising were over? People have shown they can get together to share news and data about what they love.
Look at LOST and Lostpedia, World of Warcraft, AI… Movie and video game industries has worked for long in that direction to support their products over the years.
What if advertising could evolve to a non-linear narrative that your communities can empower on their own?
Lorenzo von Matterhorn and the three Levels of Transmedia StorytellingChristian Riedel
A Presentation I gave at the brand academy seminar at the Good-School Hamburg ( a school for marketing professionals). This presentation has been created for educational use only. Pictures of TV-Shows are meant to promote these shows: Watch them!
5 Big Ideas to Keep Control of Indie Transmedia ProjectsHubbub Media
UPDATE October 15: Here is the video of my keynote at Colombia 3.0. At 48 minutes its not a quick watch. But it's definitely the best record to date of what I'm attempting creatively. The talk starts after the first 2'20.
http://www.youtube.com/watch?v=aBvrDBBZ1oY&list=PLhTx9maDqE9JJzsKjXIwTBDAohs327-ED
I've also embedded the video after the last slide here on Slideshare, just click to watch.
5 Ideas: Be Excited, Selective Control, Communicate Your Vision, Be Practical, Your Creative Focus.
This deck supported Ian Ginn's presentation during Colombia 3.0 in Bogotá. Ian spoke to an audience of 1100 delegates, plus many more via a live stream to Brazil, Argentina, and Chile.
Fans fuel media, but how fan-centric is your media? This presentation from consultant Nick DeMartino, looks at that question from the perspective of Theatrics.com, a cloud-based collaborative storytelling platform which he advises. The presentation shows how easy it is to create a Theatrics story or brand experience in which fans can directly engage.
I participated in a 6/23/12 panel called "From Live to the Web and Back Again" at Wyrd Com, a convention focusing on live-action role-playing gamers and related storytelling forms. This presentation includes some historical framework and aspects of transmedia storytelling, and then presents current examples that may help LARP creators embrace innovations in other media based forms
My speech to a group of local television broadcasters blends practical suggestions with an overview of broad trends in the future of television, expressed as a series of questions
These slides (and comments) accompanied my talk to the 2011 Faculty Seminar at the Academy of Television Arts and Sciences on 11/10/11. The talk is structured around ten questions
Here are the slides I used for my "Transmedia" presentation I made to the Dallas Video Festival on Sept 25, 2011. The notes field include lots of URLs for additional content.
This is a presentation I gave on May 4, 2011 as part of the Digital Hollywood content summit day on "transmedia storytelling." I attempt to grapple with the definition issue, give some historical precursors, and outline breakthroughs and resources
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
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From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
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Transmedia sorting hat
1. Transmedia
Sorting Hat
Understanding the Emerging Market for Transmedia
I will make this available if you leave me your email address or business card.
2. Presentation to
FIELDING GRADUATE UNIVERSITY
January 16, 2012
These slides were produced for a presentation to the Fielding Graduate
University, January 16, 2012
3. The famous Harry Potter sorting hat. It’s a fitting metaphor for this
presentation, as I sort through the emerging history of transmedia storytelling.
I will start by discussing my own background, and sharing my current
obsessions for certain stories, explore definitions, precursors, breakthroughs,
current examples and resources.
4. WHY ME?
Movie Geek
Journalist
Filmmaker
Marketer
Strategist
What qualifies me to give this talk?
I am a movie geek.
I am an ex-journalist, filmmaker and marketer.
And I spent 20 years running digital programs and initiatives at the American
Film Institute, some of which are listed here.
To learn more about my career, check out my website at http://
www.nickdemartino.net
5. WHY ME?
20 years at AFI:
Computer Media Salons
Enhanced TV Workshop
Digital Content Lab
DigiFest
I discuss a few highlights of my years at AFI and the relationships I developed
with innovators at the intersection of Hollywood and Silicon Valley. I discuss a
few highlights of the training-based programs and the showcase programs,
leading into our signature approach: collaborative prototype development
around content.
To learn more about my career, check out my website at http://
www.nickdemartino.net
6. WHY ME?
Nick DeMartino Consulting
Digital media strategy
Content, distribution, markets.
I started a consulting business last year after leaving the AFI in which I help
companies make the transition occasioned by the disruption that the Internet is
bringing to every market. Most of my work is in the content production and
distribution markets.
To learn more about my career, check out my website at http://
www.nickdemartino.net
7. WHY ME?
Having heard the word ‘transmedia’ for some time, even as we were incubating
many cross-media applications at AFI, I became intrigued by the rise in the use
of the term last spring, especially because there seemed to be a lot of fighting
going on. This lead to a lot of research and a series of interviews with many of
the leading practitioners in the transmedia field, and a three-art series “Why
Transmedia is Catching On” which was posted on the Tribeca Film Institute’s
“Future of Film” site, and syndicated to sites around the world, including
Huffington Post, The Wrap, MIPblogs, x-media Lab (Australia) and others. The
series lives on my own blog: http://www.nickdemartino.net/blog (Here is a post
that includes the links to all the different versions: http://
www.nickdemartino.net/blog/2011/7/11/where-to-read-my-transmedia-
series.html )
8. TRANSMEDIA:
What is it?
Why Should You Care?
So… what is transmedia, anyway….
9. DEFINITION
Commercial
transmedia
supersystems
From “Playing with Power in Movies,Television
and Videogames” by Marcia Kinder (1991)
The first citation I could find that uses the “transmedia” adjective was this one, from USC’s Marcia
Kinder, who is famous for launching the “Labyrinthe” project –http://dornsife.usc.edu/labyrinth/
about/about1.html
In my Tribeca post, I added my own attempt at a definition:
“Transmedia” is shorthand for a grab bag of production and distribution practices and audience
engagement techniques that have emerged over the past decade, and when taken together, promise a
new kind of media experience.
10. DEFINITION…
Transmedia Storytelling:
> Across multiple media
> Each contributes to story
> Multiple entry points into story
Henry Jenkins:Transmedia Storytelling
The term transmedia storytelling is, by all accounts, a coinage from Henry Jenkins, a much-published academic from
MIT, now on the faculty at the University of Southern California. Henry is a good source for info, particularly his
courseware, which is published on his blog: http://www.henryjenkins.org/
The specific article is from MIT Technology Review, "Transmedia Storytelling.”
Jenkins, Henry (2006). Convergence Culture: Where Old and New Media Collide. New York: New York University Press.
ISBN 9780814742815. Jenkins, Henry (2006). Convergence Culture: Where Old and New Media Collide. New York: New
York University Press. ISBN 9780814742815. Jenkins, Henry (2006). Convergence Culture: Where Old and New Media
Collide. New York: New York University Press. ISBN 9780814742815.
11. DEFINITION…
> Immersion in story & its world
> Game-like play
> More than an adaptation
Henry Jenkins:Transmedia Storytelling
Henry Jenkins also says that most of the “transmedia” projects he has studied tend to focus upon one
of three goals:
•Building out the “back story” of the “primary” story
•Providing a different view of the world from the subjective point of view of one or more characters
(swapping subjectivity).
•Mapping the world in which the story takes place.
12. DEFINITION…
“The art of conveying messages
themes or storylines to mass
audiences through the artful and well
planned use of multiple media
platforms."
Jeff Gomez, Starlight Runner
Jeff Gomez is a game designer who cofounded a firm in NYC called Starlight
Runner which consults with media properties and brands to create transmedia
properties. He has been very active in evangelizing the term “transmedia,”
including within the Producers Guild of America. This is his definition.
http://www.starlightrunner.com/
13. DEFINITION…
“A Transmedia Narrative project or franchise
must consist of three (or more) narrative
storylines existing within the same fictional
universe on any of the following platforms:
Film, Television, Short Film, Broadband,
Publishing, Comics, Animation, Mobile, Special
Venues, DVD/Blu-ray/CD-ROM, Narrative
Commercial and Marketing rollouts, and other
technologies that may or may not currently
exist...
The PGA defines criteria for various credits on films and television. In 2010 a
new credit was approved for “transmedia” producer. Certainly in the years prior
to this development, a new class of creative professional had emerged to
collaborate with the primary creative team on extending the story-world of
media properties, especially television. The PGA credit is an answer to that, but
it seems to have triggered a lot of controversy, including a movement against
using the term.
14. DEFINITION
…These narrative extensions are NOT the
same as repurposing material from one
platform to be cut or repurposed to different
platforms.”
This is the last part of the definition, which makes a key point, which is that
transmedia is not what we used to call “shovelware” – e.g., dumping content
from one medium into another platform.
15. DEFINITION
“Transmedia storytelling” is the
label for when you’re creating a
story as the primary storytellers
and intending to tell your story
across multiple channels.”
Brian Clark, GMD Studios
Brian Clark is a very active transmedia producer and a leader in the field. GMD Studios is based in
Florida. http://www.gmdstudios.com/ Clark’s Facebook post in mid-2011 tried to define the
differences between the “East Coast” school of transmedia (where he counts himself) and the “West
Coast” wing, which is what the PGA definition came from, e.g., mother-ship type entertainment
properties with extensions on additional platforms. http://www.facebook.com/notes/brian-clark/
reclaiming-transmedia-storyteller/10150246236508993
16. DEFINITION
“Transmedia storytelling is the future
of marketing. And those who can
span across formats and share their
expertise will stand out in an age of
Digital Relativity.”
Steve Rubel, Edelman Digital
This quote from high-profile PR guru Steve Rubel sent shivers down my spine, only because I thought
the transmedia storytelling term was focused upon the artform, not commerce, per se. This is a good
example of how the methods of the multi-platform storyteller, having been proven to be attractive to
fans, are irresistable to marketers. http://www.forbes.com/2010/10/11/google-eric-schmidt-
bieber-facebook-social-networking-storytelling-steve-rubel-cmo-network.html
19. EXAMPLE?
Certainly Star Wars is transmedia, with many different media and formats.
Though, there are those in the field who prefer to think of Star Wars as the first
major storytelling FRANCHISE, not really transmedia. What is the distinction?
Whether new elements to the story are added in every platform, and therefore
make the experience of all platforms necessary for a full experience of the
work.
20. YOU COULD SAY:
Franchise.
Multiplatform.
ARG.
Interactive.
Multimedia.
Connected Entertainment
These are related words describing various story forms. Some would say that
none is as complete as “transmedia.” Others say, to hell with the language
wars. Let’s get to storytelling!
(Note: ARG=alternate reality game)
21. Is It Really Transmedia START
Storytelling?
Is it on multiple Is it a single
media YES story or multiple
platforms? stories
NO
SINGLE
It's not
Transmedia! Was the story
transmedia
from inception? MULTIPLE
NO
YES
Are the pieces of
Do you own the content linked and
YES in narrative sync
IP?
YES
with each other?
NO
NO
Is it an Is it really a
Alternate NO story, or is it a
Reality Game? story universe? STORY It's not
UNIVERSE Transmedia
YES STORY Storytelling, it's
just a crummy
Entertainment
THEME Franchise.
C'mon, is it
*really* a story,
or is it a theme?
It's not STORY
Transmedia
Storytelling, YES WHAT'S MOST EFFECTIVE
it's an TO REACH YOUR TARGET
adaptation. AUDIENCE
Are there action
figures? Which is more
important when
deciding how content
NO will be delivered?
IDENTICAL
It's not
UNIQUE Transmedia
Are the pieces of WHAT'S MOST ORGANIC
story content
Storytelling,
TO THE STORY
unique or it's integrated
identical? marketing.
YES
Is the story just
a light narrative
Are there YES wrapper?
casual games?
NO NO NO
Congratulations! Do the content
You're a YES fragments link
Transmedia to each other?
Storyteller!
2011 Steve Peters (www.about.me/stevepeters)
Steve Peters (@vpisteve) has created a very engaging (and amusing) info graphic
“Is it Really Transmedia Storytelling?” You can download here from Scribd:
http://www.scribd.com/doc/59897583/Is-It-Really-Transmedia
22. Is It Really Transmedia START
Storytelling?
Is it on multiple Is it a single
media YES story or multiple
platforms? stories
NO
SINGLE
It's not
Transmedia! Was the story
transmedia
from inception? MULTIPLE
NO
YES
Are the pieces of
Do you own the content linked and
YES in narrative sync
IP?
YES
with each other?
NO
NO
Is it an Is it really a
Alternate NO story, or is it a
Reality Game? story universe? STORY It's not
UNIVERSE Transmedia
YES STORY Storytelling, it's
just a crummy
Entertainment
THEME Franchise.
C'mon, is it
*really* a story,
or is it a theme?
It's not STORY
Transmedia
Storytelling, YES WHAT'S MOST EFFECTIVE
TO REACH YOUR TARGET
Steve Peters (@vpisteve) has created a very
it's an
adaptation.
engaging (and amusing) info graphic AUDIENCE
“Is it Really Transmedia Storytelling?” You action download here from Scribd:
Are there can
http://www.scribd.com/doc/59897583/Is-It-Really-Transmedia
figures? Which is more
important when
deciding how content
NO will be delivered?
IDENTICAL
It's not
UNIQUE Transmedia
Are the pieces of WHAT'S MOST ORGANIC
story content
Storytelling,
TO THE STORY
unique or it's integrated
identical? marketing.
YES
Is the story just
a light narrative
Are there YES wrapper?
23. IS IT REALLY TRANSMEDIA?
✴ Is it on multiple media platforms?
✴ Was the story transmedia from inception?
✴ Is it a single story or multiple stories
✴ Are the pieces of content linked and in
narrative sync with each other?
✴ Is it an Alternate Reality Game?
✴ Is it really a story, or is it a story universe?
✴ Do you own the IP?
✴ C'mon, is it ‘really’ a story, or is it a theme?
Steve Peters (@vpisteve) has created a very engaging (and amusing) info graphic
“Is it Really Transmedia Storytelling?” You can download here from Scribd:
http://www.scribd.com/doc/59897583/Is-It-Really-Transmedia
24. IS IT REALLY TRANSMEDIA?
✴Are there action figures?
✴WHAT'S MOST EFFECTIVE TO REACH YOUR
TARGET AUDIENCE
✴Which is more important when deciding how
content will be delivered?
✴Are the pieces of story content unique or identical?
✴WHAT'S MOST ORGANIC TO THE STORY?
✴Are there casual games?
✴Is the story just a light narrative wrapper?
✴Do the content fragments link to each other?
Steve Peters (@vpisteve) has created a very engaging (and amusing) info graphic “Is it Really Transmedia Storytelling?”
You can download here from Scribd:
http://www.scribd.com/doc/59897583/Is-It-Really-Transmedia
25. IS IT REALLY TRANSMEDIA?
✴ It's not Transmedia!
✴ It's not Transmedia Storytelling, it's just a
crummy Entertainment Franchise!
✴ It's not Transmedia Storytelling, it's an
adaptation!
✴ It's not Transmedia Storytelling, it's
integrated marketing!
✴ Congratulations! You're a Transmedia
Storyteller!
Steve Peters (@vpisteve) has created a very engaging (and amusing) info graphic
“Is it Really Transmedia Storytelling?” You can download here from Scribd:
http://www.scribd.com/doc/59897583/Is-It-Really-Transmedia
26. PRECURSOR
1981: TAMARA. Interactive Theatre
In keeping with some of those words, I’ve collected a few examples of
“precursors” from past decades. Tamara was a theatrical event launched in
Toronto in which the audience moved into different rooms and interacted with
the actors. The story would unfold differently, depending upon your journey
and what happened in each room. The show ran for many years in Los Angeles
and New York, and was revived in Toronto. This is interactive, but not really
multi-platform, though a CDROM was attempted.
27. PRECURSOR
1990: Hyperland
BBC & Douglas Adams
Douglas Adams, the creator of A HITCHHICKERS GUIDE TO THE UNIVERSE built
this work with the BBC at the dawn of the interactive media age in order to
explain and explore hyper-media. It could be said to be multi-platform
because the links took the user into different environments and domains. You
can tell that the ideas were ahead of the technology by looking at the clunky
fonts.
28. PRECURSOR
1992: MYST from Cyan & Broderbund
MYST was a ground-breaking game series on CD-ROM back in the 90’s, which
remained the highest grossing title until the SIMS overtook it. Unlike the classic
“videogame” format, which were usually shooter or role-playing games, MYST
was a journey of discovery in which users proceeded into environments and
worlds by finding clues and activating elements of the system. Again, not really
multi-platform, but a new way to tell a story. MYST and its sequels are now
available in the iTunes store in both a free and $4.99 version.
29. PRECURSOR
1992: Bram Stoker’s DRACULA
Game based on Coppola’s Film
Francis Ford Coppola created a successful film adaptation of the Bram Stoker
novel about the original vampire starring Gary Oldman, and Sony released a
game version that utilized footage shot on the set of the film, which nudges
into the terrain of multi-platform. We were excited to show it at the time
because of the high profile of the director, who created iconic films like THE
GODFATHER trilogy.
30. PRECURSOR
1995: In the First Degree
Interactive CD-ROM from Broderbund
Another CD-ROM title from Broderbund was created by my friend Haney
Armstrong, a fllmmaker who came up with this extension of the traditional
police procedural story by allowing the user to interrogate people.
31. PRECURSOR
1995: Johnny Mnemonic. CD-ROM from Sony Imagesoft
This William Gibson classic was made into a film with Keanu Reeves, not well
reviewed, but significant because Sony released a CD-ROM game
simultaneously which allowed gameplay in a movie-like setting based upon the
same story. The casts were different.
32. PRECURSOR
2002: Push, Nevada: ABC & LivePlanet
Play along with the mystery to win $$
TV interactivity is a whole topic in and of itself. I included PUSH NEVADA in this
presentation because it did represent a breakthrough. Clues were peppered
throughout the show and the website that allowed users to amass points
leading to a winner. I think I remember that some clues involved mobile calling
as well, Even though the show was not popular enough to be renewed, it was an
early example of multi-platform enrichment of a primary story.
33. PRECURSOR
2003: Battlestar Gallactica. AFI team: Schematic, Syfy, others
When the Sci-Fi Channel wanted to bring back the classic Battlestar Gallactica,
representatives of the company, as well as Universal’s game division, came into
the AFI’s Digital Content Lab to create a multi-dimensional viewing experience.
The user interface, created by Schematic’s Dale Herigstad, allowed seamless
movement by the user in and out of the primary story (TV), a first-person
spaceship flying experience (game), and deep data about the ship, the
characters, and the backstory, which also included clues. This was not the
version launched at the time of the show, but inspired lots of others.
34. DEFINITION
“STORYTELLING
WITHOUT
BOUNDS”
Filmmaker and Transmedia Producer Lance Weiler
Lance Weiler has what is the most inclusive and inspiring definition of
transmedia. BTW, he gave a wonderful talk at Ireland’s Darklight Festival.
http://www.youtube.com/watch?
v=8Gzo6gel2mo&feature=player_embedded#at=146 His work is displayed at
his home page. http://lanceweiler.com/
35. 2006: LOST EXPERIENCE
From ABC & Hi-ReS
So what might we consider breakthroughs in the development of this artform?
The Emmy went to the LOST EXPERIENCE, an alternative realtiy game from ABC
and Hi-ReS, a design and experience company. The TV Show’s millions of fans
could deepen their experience of the story world via this comprehensive site.
36. 2007: HEROES 360 (later Evolutions)
From NBC & Jesse Alexander
Ditto with HEROES, which launched its 360 experience, later renamed
EVOLUTIONS. Producer Jesse Alexander worked closely with the TV series
creative team.
37. 2007: The Truth About Marika
ARG from Company P.
My mind was blown by this Swedish alternative reality game from Company P,
headed by Christopher Sandberg. They used TV, newspapers, the web, live
events and kind of took over the whole country for a few weeks. The premise
was a fake event, but it was treated as real, and people engaged with the story
in a sort of ambiguous way, not knowing for sure what was real, what was fake,
what was conspiracy, etc. Such a fictional trope is often part of ARG work, and
many would date it back to Orson Welles and the Mercury Theatre’s radio
adaptation of H.G.Welles’ WAR OF THE WORLDS in the 30’s.
38. 2008: WHY SO SERIOUS?
ARG from WB & 42 Entertainment
42 Entertainment created this multi-platform alternative reality game that
invited players during the period bridging the release of the two Batman films,
especially the much-anticipated DARK KNIGHT from director Christopher Nolan.
Because the Gotham setting and the tone and elements of the franchise are so
well known, the creators could play off of that with newspapers and other
media released in sequence that contained clues and links to fill in the complex
world of the films.
39. YEAR ZERO: From Nine Inch Nails & 42E
YEAR ZERO is an ARG that involved fans of the band Nine Inch Nails at concerts
by leaving USB drives in restrooms. Those who activated the files contained
therein on a computer got instructions that involved them in launching the viral
game, which depicts a theocratic dystopian future, the subject of the album.
40. I LOVE BEES: For Microsoft’s HALO launch
42 Entertainment produced an ARG called I LOVE BEES to support the release of
Microsoft’s HALO game.
41. 2010: CONSPIRACY FOR GOOD.
Tim Kring & Nokia
Tim Kring created Heroes and in 2010 launched a global ARG called Conspiracy
for Good which was sponsored by Nokia. There were extensive live events that
contained clues that could be retrieved via mobile augmented reality
technologies, as well as many other events. The fictional elements, especially
those about the evil corporation, were quite elaborate. There was a real-world
charity in Africa that benefited from the activities as well.
42. 2010: HEAD TRAUMA/Hope is Missing
Lance Weiler/ Seize the Media
This is just one of the properties created by Lance Weiler, whose breakthrough
film THE BIG BROADCAST was itself a precursor to more complex storytelling
components being added beyond the film “platform.”
43. 2010: COLLAPSUS. From Submarine & VPRO
COLLAPSUS was a documentary film on Dutch television that was expanded
into a broader transmedia experience that integrated game-play, global
mapping, animation and other elements. Directed by Tommy Palotta, who
produced Waking Life and A Scanner Darkly. Won the best interactive film award
at the SXSW festival in 2011.
44. UNSPEAK (2011) From Tommy Pallotta
Unspeak extends this idea even more by making short films that are outward manifestations of the world wide web. We
are a web browser with 20 tabs open at once all playing video and hyperlinking the universe. The effect is hypnotic, we
don't know what will happen next, we don't know why the images are related to the words and our brains search to
make the connections. This is powerful propaganda. Think of it as propaganda about propaganda. We are now planning
to make the clips available and a simple drag and drop editor. People may also upload their own videos and are
encouraged to make their own unspeak transmissions. All of this is nice and egalitarian, but it doesn't really matter if
we don't activate and empower the viewers. Our aim is to turn consumers into activists. To get people creatively
invested is to truly interact. If they are spending the time creating, we know they are invested and spread the idea of
Unspeak like a media virus. We give them the tools, inspiration, and encouragement.
45. MISSION IMPOSSIBLE: GHOST PROTOCOL
Tommy Pallotta and other collaborators created a game to support the release
of the fifth Mission Impossible Movie called Cobalt, requiring a Facebook
Connect log-on. http://cobalt.missionimpossible.com/
47. TAKE THIS LOLLIPOP
“Interactive Live Facebook Connect Experience”
Take This Lollipop is a cinematic website created in HTML 5 that requires users
to launch Facebook Connect and authorize the use of content in the account,
which is integrated into a creepy, serial killer type short film. http://
www.takethislollipop.com/
52. ARCADE FIRE
LEVERAGES HTML 5 VIDEO
The Wilderness Downtown. http://thewildernessdowntown.com/ : Indie Rock
Band Arcade Fire, working with filmmaker Chris Milk, released a song “We Used
to Wait” produced with HTML5. Users enter the zip code of the place they lived
as a kid, and the video incorporates street scenes grabbed via Google Map
Street View feature. Milk has a slew of experimental video/web projects on his
site, including the 2012 FWA Best website (voted by fans), another collaboration
with a band, this time Danger Mouse. http://portfolio.chrismilk.com/
53. LEVERAGES HTML 5 VIDEO
AIM HIGH is a web series about a teenaged spy. http://www.imdb.com/title/
tt1730374/ “Viewers log on via Facebook” and by giving permission, become
part of the story. https://www.facebook.com/AimHighSeries.
54. LONELY GIRL 15
Lonely Girl 15 was a very influential early use of YouTube in which actors
portrayed young people’s lives as if they were really opening up to the world via
video. Most people thought these were real people, and responded in kind with
video uploads of their own, creating a tapestry of video storytelling that was
quite unique. What has become a standard feature of YouTube was pioneered
by Lonely Girl, and the lessons are being applied by the firm founded by its
producers: EQAL. http://www.eqal.com/
55. THEATRICS
Beckinfield (2011) – User submitted videos tell the story of a town
Beckinfield is a new site that creates a story world, e.g., a mythical California
town, and a storyline that comes from the site, but the unfolding of the story is
created by users who upload videos to the site that they have made in
characters. The originator is an actor who had been helping fellow actors
upload “audition” type videos to YouTube, and yearned for a way to let actors
use their improv skills to further their careers. The site’s platform company,
Theatrix, hopes to license the software to other content companies who want to
leverage their experience.
http://www.beckinfield.com/
56. Registered users get a weekly newsletter that provides a framework for “events”
in the mythical town against which users can create their characters’
performances in video, and then upload them. There are also auditions and
contests conveyed thru the newsletter.
57. L.A. NOIRE
2011: Rockstar Games
Immersive décor, real photos, ebook
A slightly different type of platform game from Rockstar Games, creator of the
ultraviolent GRAND THEFT AUTO series. The creators used extensive historical
research and photo and film collections to create 1940s Los Angeles. Like a
great film, the game creates a story-world. Technologies allow a much richer
experience than games and CD-ROMs from 15 years before. Plus, they
commissioned short stories, available as an e-book, from writers, including
Joyce Carol Oates and Andrew Vachss.
58. NEXUS HUMANUS
2011: Nexus Humanus from Michael Grant
Nexus Humanus is a new project, just launched, from Michael Grant, a best-
selling children’s book author, and a transmedia team which has created a
web-based story world for his next story, which is focused on a mind-control
organization. http://nexushumanus.com/
59. HOLLYWOOD
Fourth Wall Studios - first-look deal with Imagine Entertainment
Fourth Wall Studios has a first-look deal with Ron Howard’s and Brian Glazer’s
Imagine Entertainment, which got a lot of attention in Hollywood. We should be
looking for original work coming from these guys. http://
www.fourthwallstudios.com/
60. HOLLYWOOD
RIDES and ELSEWARE: proprietary platforms
They raised $15m from LA’s richest man, Dr. Patrick Soon-Shiong, with access
to up to $200m for individual properties. They spent more than 3 years
developing their platform and toolset.
61. RIDES and ELSEWARE: proprietary platforms
A GHOST STORY is the proof of concept for RIDES. Other announced projects
include DIRTY WORK, a comedy, ZOMBIES!, a horror-musical, GANGSTER GEEKS,
post-apocalyptic story FLARE, and a kinetic action serial called CASCADE. Their
content is “delivered via Internet browsers, smartphones, game consoles, TVs,
movie screens and in the physical world.”
62. HOLLYWOOD
New transmedia studio from Guillermo del Toro
Another of the many recent developments on the Hollywood transmedia
storytelling front is Mirada, from fantastical filmmaker Guillermo del Toro
(Pan’s Labyrinth, HellBoy, etc.) As a recent New Yorker profile details, Del Toro
has a fantastical vision of the world, perfect for storytelling without limits.
http://www.deadline.com/2010/12/guillermo-del-toro-in-mirada-studio-
launch/
63. TEST SUBJECTS NEEDED
42 ENTERTAINMENT has created HUMAN PRESERVATION PROJECT,
an ARG backed by Wrigley Gum
HUMAN PRESERVATION PROJECT
http://survivalcode.com/
Test subjects needed
Project ICEFLY
64. COMPLEX & IMMERSIVE
Online rumors > Live events > Phone
Calls > YouTube videos > Website A >
Backstory/Themes Revealed > Register
> Objects with QR code mailed >
Website B > Back Story > Videos >
Gameplay & Levels > Codes from
Gum > Facebook > Secrets… > ???
HUMAN PRESERVATION PROJECT
http://survivalcode.com/
Test subjects needed
Project ICEFLY
71. INDIE MODELS
• No-budget aesthetic
• Grass-roots / DIY / “some budget”
• R&D
• Fan Incubation
• Fan Funded (think pre-sale)
• Arbitrage plays
• Audience Product
• Infrastructure Play
A review of the Brian Clark talk at Henry Jenkin’s transmedia class can be found
at http://metascott.com/2011/09/21/brian-clarks-the-business-of-
transmedia/
72. REMEMBERING 9/11
Clark’s GMD Studios created an interactive experience with the Smithsonian to
remember 9/11. Simple, text and image-based. http://conversations.si.edu/
73. REMEMBERING 9/11
Clark’s GMD Studios created an interactive experience with the Smithsonian to
remember 9/11. Simple, text and image-based. http://conversations.si.edu/
74. ROBOT HEART
Lance Weiler created an educational transmedia experience for kids in two
schools, one in Montreal and one in Los Angeles, who manipulated a robot
across the U.S. He calls this storytelling R&D. http://robotheartstories.com/
about
He used IndieGoGo to raise funds to support the rollout of the project: http://
www.indiegogo.com/Robot-Heart-Stories
75. CHRISTY DENA
Australian Christy Dena offers “pre-orders” for her new transmedia experience,
which involves audio overlays of the story elements. http://
www.authenticinallcaps.com/
76. SNOW TOWN
Jan Libby has turned to Kickstarter to raise development funds for her
interactive app platform within which she hopes to create a more fully realized
version of her story SNOWTOWN. http://www.snowtown.me/
77. KICKSTARTER
A search on Kickstarter shows 14 “transmedia” projects, and quite a few were
funded.
78. BOOKS
The best single book on “immersive media” is The Art of Immersion by Frank
Rose.
http://www.frankrose.com/index.htm. He also posts on his blog which he calls
“Deep Media,” another term that describes the transmedia universe well. http://
www.deepmediaonline.com/
Henry Jenkins’ CONVERGENCE CULTURE is a seminal work. http://
www.amazon.com/Convergence-Culture-Where-Media-Collide/dp/
0814742815
79. E - BOOK
http://cl.ly/Cxb3
Simon Staffens ebook, “One Year in Transmedia” http://cl.ly/Cxb3
80. WEBSITES
There are a large number of blogs and other sources about transmedia and related topics:
ARGN.com
unfiction.com/
movieviral.com/
jawbone.tv
powertothepixel.com
workbookproject.com
yousuckattransmedia.com
81. WEBSITES
There are a large number of blogs and other sources about transmedia and related topics:
ARGN.com
unfiction.com/
movieviral.com/
jawbone.tv
powertothepixel.com
workbookproject.com
yousuckattransmedia.com
82. WEBSITES
There are a large number of blogs and other sources about transmedia and related topics:
ARGN.com
unfiction.com/
movieviral.com/
jawbone.tv
powertothepixel.com
workbookproject.com
yousuckattransmedia.com
83. WEBSITES
There are a large number of blogs and other sources about transmedia and related topics:
ARGN.com
unfiction.com/
movieviral.com/
jawbone.tv
powertothepixel.com
workbookproject.com
yousuckattransmedia.com
84. WEBSITES
There are a large number of blogs and other sources about transmedia and related topics:
ARGN.com
unfiction.com/
movieviral.com/
jawbone.tv
powertothepixel.com
workbookproject.com
yousuckattransmedia.com
85. WEBSITES
There are a large number of blogs and other sources about transmedia and related topics:
ARGN.com
unfiction.com/
movieviral.com/
jawbone.tv
powertothepixel.com
workbookproject.com
yousuckattransmedia.com
86. WEBSITES
There are a large number of blogs and other sources about transmedia and related topics:
ARGN.com
unfiction.com/
movieviral.com/
jawbone.tv
powertothepixel.com
workbookproject.com
yousuckattransmedia.com
87. EVENTS
Story World
DIY Days
Futures of Entertainment
Transmedia Hollywood
Upcoming conferences in transmedia-related fields include:
http://www.storyworldconference.com/ehome/index.php?
eventid=20801&tabid=29548&
http://diydays.com/
http://www.convergenceculture.org/
http://legacy.tft.ucla.edu/transmedia/
88. MEET UPS
The Los Angeles Meet-up has a website, in addition to its Meetup board: http://
transmediala.net/. Also, check out the new wiki, which has a lot of interesting
content: http://transmediala.pbworks.com/w/page/48427037/FrontPage
89. MEET UPS
The New York Transmedia Meetup has just transformed itself into a non-profit
called StoryCode.org. The website is not yet launched but to contact, write:
Info@storycode.org
90. Thank you for your
attention.
Let me know how I can help.
Nick DeMartino Consulting provides strategic services to companies in the
digital media and content markets, including marketing initiatives, strategic
alliance and partnerships, business development and more. Details available at
http://www.nickdemartino.net
91. NICK DEMARTINO
• TWITTER: • WEBSITE:
@nickdemartino www.nickdemartino.net
• SLIDESHARE: • BLOG (and newsletter):
www.slideshare.net/ www.nickdemartino.net/
nickdemartino blog
• EMAIL: • DELICIOUS:
nrdemartino@gmail.com www.delicious.com/
afinickd/transmedia
Please feel free to contact me with questions. I will be posting this presentation on
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the research for this talk can be found on my Delicious site, under either transmedia
tag.