Tech convergence
•Download as PPTX, PDF•
0 likes•819 views
Technological convergence has significantly impacted film institutions and audiences in three key ways. It has changed how films are produced through new technologies like digital cameras and 3D. It has altered distribution by enabling online streaming and downloads. And it has transformed marketing through cross-platform promotion across mobile devices, websites, and social media. These shifts have presented both opportunities and challenges for the film industry as it adapts to audiences' evolving media consumption.
Report
Share
Report
Share
![Impact of technological convergence on film institutions and audiences Production Distribution Marketing Exhibition Targeting of specific audiences (British) Audience consumption and behaviour What exam concepts are relevant? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Revision key concept areas broken down
The document discusses key concepts in the film industry including issues of media ownership, the importance of cross-media convergence in production and marketing, technologies introduced in recent years for production, distribution and marketing, the significance of increasing digital content and hardware for institutions and audiences, the importance of technological convergence, issues in targeting national audiences, and how individual film consumption experiences illustrate broader audience trends.
Revision concepts, tbtr and avatar
The document discusses several topics relevant to examining the film industry, including how media ownership affects the types of films that are produced, the importance of cross-media convergence and synergy in film marketing, how new technologies have impacted film production, distribution and exhibition, how the proliferation of technologies has affected institutions and audiences, the significance of technological convergence, and how international institutions target national and local audiences.
Cross media convergence
This document discusses several topics related to media convergence for an upcoming exam, including: the issues of media ownership; new production, marketing and distribution technologies; the impact of increased content and hardware on institutions and audiences; how technological convergence affects institutions and audiences; targeting national and local audiences internationally; and the importance of cross-media convergence in production, distribution, and marketing. It also provides example exam questions and discusses classifying films by certificate.
Audience And Institutions Revision Pack
This document provides guidance for a film studies exam focusing on audience and institutions. [1] Candidates should be familiar with issues related to media ownership, cross-media convergence, new technologies, hardware proliferation, technological convergence, targeting audiences, and incorporating personal media experiences. [2] Key terms and concepts are defined for vertical integration, marketing strategies, budgets, audiences, and distribution methods. [3] Useful case studies and websites are listed to research production companies, films, and exhibition formats.
Section b intro to exam topics
The document provides information about an exam on the film industry. It discusses the key topics and stages in the life cycle of a film that will be covered. The main stages in the film life cycle are idea, funding, production, distribution, marketing, consumption (which includes exhibition and exchange). It emphasizes the need to know these stages and provide case studies of contemporary films from the last 5 years as examples. It also lists the 6 main topics that could be covered in section A of the exam, including media ownership, synergy and cross media convergence, local and global audiences, digital technology, proliferation of hardware, and technological convergence. It provides past exam questions to show they involve discussing one of the topics in relation to the stages of
Section b g322 sow
This document provides an overview of key concepts related to institutions and audiences in the film industry for an exam. It discusses production, distribution, marketing and technologies. It lists past exam questions focusing on these areas and how global institutions target national audiences. Case studies on specific media are emphasized to understand processes of production and distribution, and the impact of convergence and digital technologies on institutions and audiences. Key terms like audience, institution, and synergy are also defined.
Intro to case studies
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides examples of different types of film production models, from large Hollywood studio productions to independent films. It also defines important terms like cross-media convergence, synergy, technological convergence, and new media technologies. The document appears to be teaching materials that provide background information on the film industry and media institutions for an exam.
Exemplar essay 2 technological convergence
This document provides guidance for answering an exam question on technological convergence in the media industry using case studies. It defines key terms like convergence and provides examples of case studies to reference, including Warner Bros.' Rock n Rolla and an independent film edited on AVID & Baselight. It recommends introducing the case studies, comparing and contrasting them, and concluding by summarizing the argument about how convergence impacted production, distribution, marketing and audiences. Another exemplar essay on Slumdog Millionaire and The Dark Knight is provided to help the student generate more points to include in their own response.
Recommended
Revision key concept areas broken down
The document discusses key concepts in the film industry including issues of media ownership, the importance of cross-media convergence in production and marketing, technologies introduced in recent years for production, distribution and marketing, the significance of increasing digital content and hardware for institutions and audiences, the importance of technological convergence, issues in targeting national audiences, and how individual film consumption experiences illustrate broader audience trends.
Revision concepts, tbtr and avatar
The document discusses several topics relevant to examining the film industry, including how media ownership affects the types of films that are produced, the importance of cross-media convergence and synergy in film marketing, how new technologies have impacted film production, distribution and exhibition, how the proliferation of technologies has affected institutions and audiences, the significance of technological convergence, and how international institutions target national and local audiences.
Cross media convergence
This document discusses several topics related to media convergence for an upcoming exam, including: the issues of media ownership; new production, marketing and distribution technologies; the impact of increased content and hardware on institutions and audiences; how technological convergence affects institutions and audiences; targeting national and local audiences internationally; and the importance of cross-media convergence in production, distribution, and marketing. It also provides example exam questions and discusses classifying films by certificate.
Audience And Institutions Revision Pack
This document provides guidance for a film studies exam focusing on audience and institutions. [1] Candidates should be familiar with issues related to media ownership, cross-media convergence, new technologies, hardware proliferation, technological convergence, targeting audiences, and incorporating personal media experiences. [2] Key terms and concepts are defined for vertical integration, marketing strategies, budgets, audiences, and distribution methods. [3] Useful case studies and websites are listed to research production companies, films, and exhibition formats.
Section b intro to exam topics
The document provides information about an exam on the film industry. It discusses the key topics and stages in the life cycle of a film that will be covered. The main stages in the film life cycle are idea, funding, production, distribution, marketing, consumption (which includes exhibition and exchange). It emphasizes the need to know these stages and provide case studies of contemporary films from the last 5 years as examples. It also lists the 6 main topics that could be covered in section A of the exam, including media ownership, synergy and cross media convergence, local and global audiences, digital technology, proliferation of hardware, and technological convergence. It provides past exam questions to show they involve discussing one of the topics in relation to the stages of
Section b g322 sow
This document provides an overview of key concepts related to institutions and audiences in the film industry for an exam. It discusses production, distribution, marketing and technologies. It lists past exam questions focusing on these areas and how global institutions target national audiences. Case studies on specific media are emphasized to understand processes of production and distribution, and the impact of convergence and digital technologies on institutions and audiences. Key terms like audience, institution, and synergy are also defined.
Intro to case studies
The document discusses key concepts related to the film industry, including production, distribution, marketing, and exhibition. It provides examples of different types of film production models, from large Hollywood studio productions to independent films. It also defines important terms like cross-media convergence, synergy, technological convergence, and new media technologies. The document appears to be teaching materials that provide background information on the film industry and media institutions for an exam.
Exemplar essay 2 technological convergence
This document provides guidance for answering an exam question on technological convergence in the media industry using case studies. It defines key terms like convergence and provides examples of case studies to reference, including Warner Bros.' Rock n Rolla and an independent film edited on AVID & Baselight. It recommends introducing the case studies, comparing and contrasting them, and concluding by summarizing the argument about how convergence impacted production, distribution, marketing and audiences. Another exemplar essay on Slumdog Millionaire and The Dark Knight is provided to help the student generate more points to include in their own response.
Section b key term word breakdown
This document defines key terms related to the different stages of a film's life cycle:
Funding refers to how films are supported financially by companies. Production is the construction and making of films using materials, techniques and technologies. Marketing is how films are made known to audiences through promotions, posters and trailers. Distribution is the spreading, releasing and showing of films to audiences in cinemas, homes or online. Consumption is how films are watched, absorbed or bought by audiences. Exhibition and exchange refer to how films are traded between distribution points and audiences, such as through streaming or piracy.
Basic section b essay structures
This document provides information and tips for revising for the basic section b essay on media topics for exams. It outlines common essay structures and questions that have appeared in past papers. Key points include discussing the film production stages of production, marketing, distribution, exhibition and exchange. Example questions focus on topics like technological convergence, media ownership, audiences, and digital distribution. Revision should focus on these areas as well as cross-media synergy. Outlines are provided for organizing notes on mainstream and independent films, and comparing their approaches.
Q's
This document provides sample questions about issues in contemporary media practice and industries. The questions address topics such as media ownership, the dominance of large institutions, targeting audiences, technological convergence, production and distribution of media products, piracy, and how digital distribution impacts marketing and consumption.
Synergy And Convergence
Synergy refers to different entities working together advantageously, where the whole is greater than the sum of its parts. Media companies exploit various platforms like film, soundtracks, video games, and merchandise based on one property to increase profits. Vivendi Universal, which owns Working Title Films, benefits from synergy through its ownership of production studios, distribution networks, television channels, and converged technologies that allow distribution of content across multiple platforms.
Technology - proliferation of hardware and content
The document discusses the impact of digital technology proliferation on media institutions and audiences. It notes that digital technologies have led to increased content distribution through methods like online streaming and downloading. This has disrupted traditional media industries and business models. The document also examines case studies of how digital technologies transformed the movie rental industry, with Netflix succeeding over Blockbuster by embracing streaming delivery. Overall, digital technologies have provided more choices for audiences but also more challenges for media companies to control content and revenue streams.
Revision pack
The document discusses several topics that may be covered in an exam about contemporary media issues, ownership, and practices. It outlines key issues like media ownership, technological convergence across platforms, the impact of proliferation of hardware and content on institutions and audiences, and how international institutions target local audiences. It reminds the reader to base their exam answer on these types of issues and provides examples to discuss. It also provides film industry examples and case studies that could be used when answering exam questions.
Question 2 Lesson 2
The document discusses several topics that may be covered in an exam on media studies, including media ownership, synergy and cross-media convergence, new media technologies, and audiences. It provides an example of synergy through Vivendi Universal releasing a film across its various owned assets. It also discusses technological convergence through various devices that enable film consumption on the go. Finally, it discusses audiences and how Maslow's hierarchy of needs is used to segment and target audiences through advertising.
Question 2 lesson 4
The document provides guidance on answering a question about how media products are produced and distributed to audiences. It discusses key concepts to address such as production budgets, distribution methods, and the impact of digital technologies. The document also provides an example essay structure and identifies two case studies - an independent British film company and a large Hollywood studio - to compare and contrast in a response.
Lesson 2 intro into exam topics
This document provides information and guidance for a student preparing to take an exam on the film industry. It discusses the key topics and stages in the life cycle of a film that will be covered, including funding, production, marketing, distribution, consumption, and exhibition. The document emphasizes the importance of choosing contemporary case studies from the last 5 years and understanding the film chain and how films progress through different stages. It also lists the main areas that may be covered in the exam, such as media ownership, synergy and cross media convergence, audiences, technology, and hardware. Finally, it provides examples of previous exam questions to help the student understand what will be expected.
As G322 revision booklet
- Media institutions like film companies produce and distribute media content for profit. They have significant power over what films get made and seen.
- Technological changes like digital distribution are transforming the film industry and challenging the traditional roles of producers and audiences. This impacts how institutions operate and how audiences engage with media.
- To understand the relationship between film institutions and audiences, one must consider factors like financing, politics, marketing strategies, and new technologies - not just cultural influences. The dynamics are complex with power distributed across producers, distributors, and consumers in the digital age.
Technology and proliferation
This document discusses how digital technology has impacted various aspects of the film industry, including production, distribution, marketing, and exhibition. It notes that digital technology has made it cheaper and easier for independent filmmakers to produce and distribute films. However, it has also enabled piracy and unauthorized downloading, which major studios see as a threat as it takes power away from them. The document discusses various ways the industry has tried to address these issues, and considers how new technologies may change the film viewing experience both at home and in cinemas.
Tech convergence & prolif of hardware content final
Technological convergence and the proliferation of hardware and content have created pressures for media institutions in production, distribution, and exhibition. In production, major studios have advantages over independent British film companies in spending on technology, promotion, and distribution deals. In distribution, majors benefit more from synergies across platforms while independents must target niche audiences. In exhibition, audiences now expect greater experiences from cinemas to compete with home viewing options, putting pressure on cinemas to offer IMAX, 3D, and special events. The essay should compare how these issues uniquely impact the case study institutions.
The film industry new
The document discusses key concepts related to the film industry, including the three main sectors of production, distribution, and exhibition. It defines important terms like horizontal and vertical integration, convergence, and synergy. It provides guidance on preparing for an exam on institutions and audiences, focusing on understanding the relationships between media organizations and their target audiences. Students are instructed to choose a media industry for a case study analysis and potential exam questions may address the effects of new technologies on institutions and audiences or the relationship between institutions and audiences in a media industry.
Revision Basics
The document discusses several topics related to changes in the film industry including cross media convergence, technological convergence, piracy, film exhibition, budgets and figures, hardware production/distribution/exhibition, distribution examples for Avengers and Submarine, digital technology's role in production/distribution/exhibition, and media ownership. Key points are that cross media convergence increases potential audiences and profits by making content available on multiple platforms, and technological convergence allows wider access to content through combination of technologies in one device.
Distribution new technologies
The document discusses several topics related to media and technology for an exam, including the impact of new technologies on production, distribution, and consumption of media as well as issues around media ownership, cross-media convergence, and targeting local versus global audiences. It also notes that students' own media consumption experiences can illustrate broader patterns of audience behavior.
G322 power point
Media conglomerates dominate the film industry, making it difficult for independent films to reach audiences. However, new technologies have helped independent films by making production, distribution, and exhibition cheaper and more accessible. While increased access to films online has hurt sales, it has also helped independent films gain audiences by allowing widespread distribution outside of traditional channels controlled by large studios.
Media ownership essay
The document discusses media ownership in the film industry. It compares two film trailers, John Carter and Submarine, in terms of their production, budgets, and box office returns. It then discusses how media ownership affects the film industry through production, distribution, marketing and consumption. The American film industry is dominated by six major studios that are subsidiaries of large media conglomerates, allowing them to take bigger risks. British films often rely on co-productions with multiple companies and television studios. The document provides examples of how films appeal to different audiences and discusses issues around media ownership.
Convergence in the film industry
This document discusses the concepts of synergy, technological convergence, and cross media convergence in media and film production. Technological convergence refers to hardware and software combining across different media platforms. Cross media convergence involves the combination of old and new media, as well as different mediums combining, like films partnering with music or video games. Media synergy describes how different parts of a media company work together to promote linked products across platforms. An example is Disney promoting its High School Musical franchise through film, music, merchandise, and other means. The document examines how these concepts are impacting producers, audiences, and the film experience.
01 g322 section b general introduction
This document provides guidance for studying the film industry section of a media studies exam. It discusses key topics students should be prepared to write about, including film production, distribution, and audience consumption as related to contemporary media institutions. The nature of technological convergence and its impact on the film industry is emphasized. Students are advised to choose a specific studio or production company to use as a case study and consider how its films are produced, distributed, exhibited, and consumed by audiences. The impact of digital technologies and changing formats are areas of focus. Sample exam questions are provided that may ask students to discuss issues around targeting audiences or responding to changes in the media industry.
Section b intro to exam topics
The document discusses the key topics and stages in the life cycle of a film that will be covered in an upcoming exam. It outlines the main stages a film goes through from conception to death, including funding, production, marketing, distribution, consumption, and exhibition. It also lists the 6 main exam topics: media ownership, synergy and cross media convergence, local and global audiences, digital technology, proliferation of hardware, and technological convergence. The document provides example questions from past exams to show they typically focus on how these topics and stages relate to the production, distribution, marketing and consumption of films.
Revision institutions pdme and technology
The document provides information on the key aspects of film distribution including production, distribution, marketing, and exhibition. It discusses how films are financed and produced. It explains that distributors are responsible for printing copies of films and marketing them to audiences. Distribution involves positioning a film, circulating prints to cinemas, its release schedule, and extensive marketing. Marketing employs techniques like posters, trailers, advertising, promotions, and premieres. Films are then exhibited in cinemas globally and through home video platforms. Box office performance and revenues are important for recouping costs. New digital technologies are transforming distribution through simultaneous worldwide releases and electronic distribution.
G325 sec. b colletive identity l12 tbc .1
This document provides guidance on how to structure an essay response about how media representations influence collective identity. It recommends introducing the topic, discussing historical and current representations of youth culture through case studies and theories, and considering future representations. Key advice includes using at least two media examples, two theorists, and linking the response back to the question. Outlines for essay sections and an introduction/conclusion are provided to help students achieve high grades.
More Related Content
What's hot
Section b key term word breakdown
This document defines key terms related to the different stages of a film's life cycle:
Funding refers to how films are supported financially by companies. Production is the construction and making of films using materials, techniques and technologies. Marketing is how films are made known to audiences through promotions, posters and trailers. Distribution is the spreading, releasing and showing of films to audiences in cinemas, homes or online. Consumption is how films are watched, absorbed or bought by audiences. Exhibition and exchange refer to how films are traded between distribution points and audiences, such as through streaming or piracy.
Basic section b essay structures
This document provides information and tips for revising for the basic section b essay on media topics for exams. It outlines common essay structures and questions that have appeared in past papers. Key points include discussing the film production stages of production, marketing, distribution, exhibition and exchange. Example questions focus on topics like technological convergence, media ownership, audiences, and digital distribution. Revision should focus on these areas as well as cross-media synergy. Outlines are provided for organizing notes on mainstream and independent films, and comparing their approaches.
Q's
This document provides sample questions about issues in contemporary media practice and industries. The questions address topics such as media ownership, the dominance of large institutions, targeting audiences, technological convergence, production and distribution of media products, piracy, and how digital distribution impacts marketing and consumption.
Synergy And Convergence
Synergy refers to different entities working together advantageously, where the whole is greater than the sum of its parts. Media companies exploit various platforms like film, soundtracks, video games, and merchandise based on one property to increase profits. Vivendi Universal, which owns Working Title Films, benefits from synergy through its ownership of production studios, distribution networks, television channels, and converged technologies that allow distribution of content across multiple platforms.
Technology - proliferation of hardware and content
The document discusses the impact of digital technology proliferation on media institutions and audiences. It notes that digital technologies have led to increased content distribution through methods like online streaming and downloading. This has disrupted traditional media industries and business models. The document also examines case studies of how digital technologies transformed the movie rental industry, with Netflix succeeding over Blockbuster by embracing streaming delivery. Overall, digital technologies have provided more choices for audiences but also more challenges for media companies to control content and revenue streams.
Revision pack
The document discusses several topics that may be covered in an exam about contemporary media issues, ownership, and practices. It outlines key issues like media ownership, technological convergence across platforms, the impact of proliferation of hardware and content on institutions and audiences, and how international institutions target local audiences. It reminds the reader to base their exam answer on these types of issues and provides examples to discuss. It also provides film industry examples and case studies that could be used when answering exam questions.
Question 2 Lesson 2
The document discusses several topics that may be covered in an exam on media studies, including media ownership, synergy and cross-media convergence, new media technologies, and audiences. It provides an example of synergy through Vivendi Universal releasing a film across its various owned assets. It also discusses technological convergence through various devices that enable film consumption on the go. Finally, it discusses audiences and how Maslow's hierarchy of needs is used to segment and target audiences through advertising.
Question 2 lesson 4
The document provides guidance on answering a question about how media products are produced and distributed to audiences. It discusses key concepts to address such as production budgets, distribution methods, and the impact of digital technologies. The document also provides an example essay structure and identifies two case studies - an independent British film company and a large Hollywood studio - to compare and contrast in a response.
Lesson 2 intro into exam topics
This document provides information and guidance for a student preparing to take an exam on the film industry. It discusses the key topics and stages in the life cycle of a film that will be covered, including funding, production, marketing, distribution, consumption, and exhibition. The document emphasizes the importance of choosing contemporary case studies from the last 5 years and understanding the film chain and how films progress through different stages. It also lists the main areas that may be covered in the exam, such as media ownership, synergy and cross media convergence, audiences, technology, and hardware. Finally, it provides examples of previous exam questions to help the student understand what will be expected.
As G322 revision booklet
- Media institutions like film companies produce and distribute media content for profit. They have significant power over what films get made and seen.
- Technological changes like digital distribution are transforming the film industry and challenging the traditional roles of producers and audiences. This impacts how institutions operate and how audiences engage with media.
- To understand the relationship between film institutions and audiences, one must consider factors like financing, politics, marketing strategies, and new technologies - not just cultural influences. The dynamics are complex with power distributed across producers, distributors, and consumers in the digital age.
Technology and proliferation
This document discusses how digital technology has impacted various aspects of the film industry, including production, distribution, marketing, and exhibition. It notes that digital technology has made it cheaper and easier for independent filmmakers to produce and distribute films. However, it has also enabled piracy and unauthorized downloading, which major studios see as a threat as it takes power away from them. The document discusses various ways the industry has tried to address these issues, and considers how new technologies may change the film viewing experience both at home and in cinemas.
Tech convergence & prolif of hardware content final
Technological convergence and the proliferation of hardware and content have created pressures for media institutions in production, distribution, and exhibition. In production, major studios have advantages over independent British film companies in spending on technology, promotion, and distribution deals. In distribution, majors benefit more from synergies across platforms while independents must target niche audiences. In exhibition, audiences now expect greater experiences from cinemas to compete with home viewing options, putting pressure on cinemas to offer IMAX, 3D, and special events. The essay should compare how these issues uniquely impact the case study institutions.
The film industry new
The document discusses key concepts related to the film industry, including the three main sectors of production, distribution, and exhibition. It defines important terms like horizontal and vertical integration, convergence, and synergy. It provides guidance on preparing for an exam on institutions and audiences, focusing on understanding the relationships between media organizations and their target audiences. Students are instructed to choose a media industry for a case study analysis and potential exam questions may address the effects of new technologies on institutions and audiences or the relationship between institutions and audiences in a media industry.
Revision Basics
The document discusses several topics related to changes in the film industry including cross media convergence, technological convergence, piracy, film exhibition, budgets and figures, hardware production/distribution/exhibition, distribution examples for Avengers and Submarine, digital technology's role in production/distribution/exhibition, and media ownership. Key points are that cross media convergence increases potential audiences and profits by making content available on multiple platforms, and technological convergence allows wider access to content through combination of technologies in one device.
Distribution new technologies
The document discusses several topics related to media and technology for an exam, including the impact of new technologies on production, distribution, and consumption of media as well as issues around media ownership, cross-media convergence, and targeting local versus global audiences. It also notes that students' own media consumption experiences can illustrate broader patterns of audience behavior.
G322 power point
Media conglomerates dominate the film industry, making it difficult for independent films to reach audiences. However, new technologies have helped independent films by making production, distribution, and exhibition cheaper and more accessible. While increased access to films online has hurt sales, it has also helped independent films gain audiences by allowing widespread distribution outside of traditional channels controlled by large studios.
Media ownership essay
The document discusses media ownership in the film industry. It compares two film trailers, John Carter and Submarine, in terms of their production, budgets, and box office returns. It then discusses how media ownership affects the film industry through production, distribution, marketing and consumption. The American film industry is dominated by six major studios that are subsidiaries of large media conglomerates, allowing them to take bigger risks. British films often rely on co-productions with multiple companies and television studios. The document provides examples of how films appeal to different audiences and discusses issues around media ownership.
Convergence in the film industry
This document discusses the concepts of synergy, technological convergence, and cross media convergence in media and film production. Technological convergence refers to hardware and software combining across different media platforms. Cross media convergence involves the combination of old and new media, as well as different mediums combining, like films partnering with music or video games. Media synergy describes how different parts of a media company work together to promote linked products across platforms. An example is Disney promoting its High School Musical franchise through film, music, merchandise, and other means. The document examines how these concepts are impacting producers, audiences, and the film experience.
01 g322 section b general introduction
This document provides guidance for studying the film industry section of a media studies exam. It discusses key topics students should be prepared to write about, including film production, distribution, and audience consumption as related to contemporary media institutions. The nature of technological convergence and its impact on the film industry is emphasized. Students are advised to choose a specific studio or production company to use as a case study and consider how its films are produced, distributed, exhibited, and consumed by audiences. The impact of digital technologies and changing formats are areas of focus. Sample exam questions are provided that may ask students to discuss issues around targeting audiences or responding to changes in the media industry.
Section b intro to exam topics
The document discusses the key topics and stages in the life cycle of a film that will be covered in an upcoming exam. It outlines the main stages a film goes through from conception to death, including funding, production, marketing, distribution, consumption, and exhibition. It also lists the 6 main exam topics: media ownership, synergy and cross media convergence, local and global audiences, digital technology, proliferation of hardware, and technological convergence. The document provides example questions from past exams to show they typically focus on how these topics and stages relate to the production, distribution, marketing and consumption of films.
What's hot (20)
Technology - proliferation of hardware and content
Technology - proliferation of hardware and content
Tech convergence & prolif of hardware content final
Tech convergence & prolif of hardware content final
Viewers also liked
Revision institutions pdme and technology
The document provides information on the key aspects of film distribution including production, distribution, marketing, and exhibition. It discusses how films are financed and produced. It explains that distributors are responsible for printing copies of films and marketing them to audiences. Distribution involves positioning a film, circulating prints to cinemas, its release schedule, and extensive marketing. Marketing employs techniques like posters, trailers, advertising, promotions, and premieres. Films are then exhibited in cinemas globally and through home video platforms. Box office performance and revenues are important for recouping costs. New digital technologies are transforming distribution through simultaneous worldwide releases and electronic distribution.
G325 sec. b colletive identity l12 tbc .1
This document provides guidance on how to structure an essay response about how media representations influence collective identity. It recommends introducing the topic, discussing historical and current representations of youth culture through case studies and theories, and considering future representations. Key advice includes using at least two media examples, two theorists, and linking the response back to the question. Outlines for essay sections and an introduction/conclusion are provided to help students achieve high grades.
Independent v hollywood distribution
The document discusses film distribution and the differences between Hollywood and independent films. Film distribution refers to marketing and circulating movies in theaters and home video. A film distributor secures placements for films between producers and exhibitors. Hollywood studios have an advantage through vertical integration, owning production, distribution and exhibition. Independent films often struggle to find distributors after completion.
Revision uk film and the hollywood context
The document discusses several aspects of the British film industry and its relationship with Hollywood. It asks whether a British film needs only a UK setting, cast, or storyline to be considered British. It also examines the importance of a national film industry for the economy and culture. British films often involve co-productions and distribution through Hollywood studios, so marketing decisions consider both UK and US audiences. Hollywood has been more successful due to continually reinventing itself and taking advantage of new technologies to expand globally. Recent British films have promoted more diversity and representation in national identity.
Harry Potter and the Deathly Hallows: The Marketing Campaign
The marketing campaign for Harry Potter and the Deathly Hallows Part 1 utilized various techniques to generate hype and awareness for the film, including teaser posters, a website, trailers, TV spots, merchandise, and the premiere event. Additionally, the Wizarding World of Harry Potter theme park in Orlando helped promote the films and bring the world of Harry Potter to life for fans. Overall, the comprehensive marketing campaign effectively built upon the established popularity of the franchise to ensure that the final installment would be a box office success.
G325 exam
This document provides information about the A2 media exam, including the format, marking scheme, and strategies for preparation. The exam will be 2 hours with 3 questions, worth half the A2 grade. Section A involves a 25 mark question on skills development over time with examples. Section B includes two shorter questions on analyzing media concepts or conventions using coursework examples and theory. Successful preparation involves practicing essays, learning theory, and choosing examples that directly answer the question.
G322 Revision
The document provides guidance for a TV drama exam, including:
1) Key points to consider when analyzing a TV drama clip are camera shots/angles, sound, mise-en-scene, editing, and representations of groups.
2) Examples are given of different shot types, sounds, production elements, and group representations to analyze.
3) A high-scoring response will include examples from the clip, relevant terminology, and discussion of how techniques create realism or representation.
Viewers also liked (7)
Harry Potter and the Deathly Hallows: The Marketing Campaign
Harry Potter and the Deathly Hallows: The Marketing Campaign
Similar to Tech convergence
Institutions and audiences exam knowledge
1. The document discusses issues related to the production, distribution, marketing and consumption of media, with a focus on video games.
2. It outlines several key topics exam candidates should be familiar with, including media ownership, cross-media convergence, new technologies, proliferation of hardware/content, and how targeting of audiences.
3. Examples provided include how marketing utilizes various digital platforms, the impact of improved graphics and file sharing/piracy on release strategies.
Convergence and synergy
Technological convergence in the film industry has led to increased opportunities for audiences to view films through various platforms and devices. This includes viewing films on mobile phones, laptops, tablets, televisions connected to the internet, Blu-ray/DVDs, video game consoles, and even illegal downloading through sites like Pirate Bay. The proliferation of viewing options means that audiences can now consume films whenever and however they want. However, illegal downloading through sites like Pirate Bay remains against the law.
Convergence and synergy
Technological convergence in the film industry has led to increased opportunities for audiences to view films through various platforms and devices. This includes viewing films on mobile phones, laptops, tablets, televisions connected to the internet, Blu-ray/DVDs, video game consoles, and even illegal downloading through sites like Pirate Bay. The proliferation of viewing options means that audiences can now consume films whenever and however they want. However, illegal downloading through sites like Pirate Bay remains against the law.
Media Studies General Topics
This document provides an overview of key concepts in media studies, including the production and distribution processes of media texts, audience segmentation and theories, convergence and interactivity, and stylistic codes. It discusses topics such as how media texts are produced, marketed, and distributed through stages like pre-production, production, and post-production. It also addresses the shift to digital media and platforms, audience profiling and behaviors, and regulatory bodies. Stylistic codes covered include techniques like camerawork, editing, mise-en-scene, lighting, and sound editing.
Revision case studies and key terms
This document discusses key concepts related to the film industry, including institutions, audiences, and technologies. It covers:
- The main institutions in the film industry are production companies, distributors, and cinemas/home video retailers. Each has distinct roles in creating, marketing, and exhibiting films.
- New media technologies have converged multiple functions into single devices and led to more content proliferation, affecting how institutions reach audiences.
- Audience consumption patterns illustrate trends influenced by institutional targeting and technology that institutions must consider.
Film distribution
This document discusses the distribution and marketing of films. It begins by asking how a Hollywood production company would have distributed films to a Bristol cinema before digital distribution. It then provides information about answering exam questions on how media products are produced and distributed. Key concepts of convergence and synergy are defined. Convergence refers to the combining of previously separate industries using similar technologies. Synergy describes corporations marketing media products across platforms to maximize profits. Examples of convergence and synergy in film distribution and marketing are requested.
Digital Media Sectors and Audiences
Btec Creative Digital Media Production exam mat for the Digital Media Sectors & Audiences exam component.
G322 7 key concept questions explained
This document discusses 7 key concept areas related to institutions and audiences in media studies: 1) issues of media ownership, 2) the importance of cross-media convergence and synergy in production/distribution/marketing, 3) new technologies in these areas, 4) the significance of increasing content/hardware for institutions and audiences, 5) how technological convergence affects them, 6) issues in targeting national/local audiences internationally, and 7) how personal media consumption reflects broader trends. It provides explanations and examples for each concept.
Impactofdigitaltechnology2016
Digital technology has revolutionized film production, distribution, marketing and exhibition. It has made films cheaper and easier to make and distribute, while enhancing the viewing experience through technologies like 3D and IMAX. Audiences have become more active "produsers" through technologies like social media that allow them to engage more directly with content. This fragmentation makes it harder for institutions to reach all audiences with one message. Relationships between institutions and audiences have changed, with audiences now pulling content through various platforms rather than just having institutions push media to them. The film industry has been impacted through the "long tail" effect of increased online distribution broadening audiences, and through new technologies used in production and new forms of marketing and exhibition.
Section b intro to exam topics
The document discusses the key topics and stages in the life cycle of a film that will be covered in an upcoming exam. It outlines the main stages a film goes through from conception to death, including funding, production, marketing, distribution, consumption, and exhibition. It also lists the 6 main exam topics: media ownership, synergy and cross media convergence, local and global audiences, digital technology, proliferation of hardware, and technological convergence. The document provides example questions from past exams to show they typically focus on how these topics and stages relate to the production, distribution, marketing and consumption of films.
Assignment 1 -_applications_and_technology
This document provides instructions for an assignment on interactive media. Students are asked to write a report on their blog about different digital video technologies used in interactive media. The report must cover applications of interactive media like short films, advertising, and games, as well as relevant technologies such as video capture, compression, file formats, streaming methods, and media players. Students are evaluated based on their understanding of how video is used in interactive media, their analysis of technical issues, and their ability to explain why certain delivery platforms are chosen.
Audience and institutions intro sheet
The document discusses several topics related to audiences and institutions, including issues of media ownership and cross-media convergence in production, distribution, and marketing in light of new technologies. It will also cover the significance of increased access to content and hardware for audiences and institutions, as well as challenges of international companies targeting both national and local audiences.
My case study thursdya
This document discusses key topics related to media production, distribution, and audiences. It provides sample past exam questions focusing on how media products reach audiences within specific media areas. Key areas to study include production, distribution, marketing, exhibition, the impact of new technologies, convergence, and specific film industries. The importance of cross-media convergence and synergy for institutions and audiences is emphasized. Digital screens are growing in number, and case studies of films like Avatar, The Dark Knight, Harry Brown, and Street Dance 3D are presented to illustrate these concepts.
Section b technology
The document discusses the concept of proliferation in media which refers to the increase in available hardware, content, and distribution options due to emerging technologies and digital convergence. It provides examples of how the success of the iPhone led to many similar smartphones flooding the market, and how technologies like 3D TVs have merged different media forms. The digital age has shaped film distribution through easier and cheaper online distribution methods as well as issues like piracy. Overall proliferation has increased the ways consumers can access content through both old and new converged media platforms and shifted some control to audiences.
Section b technology
The document discusses the concept of proliferation in media which refers to the increase in available hardware, content, and platforms for both audiences and institutions. It gives the example of how the success of the iPhone led to many similar touchscreen smartphones flooding the market. Proliferation can occur when new technologies enable many companies to enter a market. Technological convergence, where different technologies merge into new combinations, has contributed to proliferation through digital technologies that combine functions like smartphones that play video. This has changed how films are distributed, accessed, and discussed online through various media platforms.
aaasdfghhhhjklllirnirmpppp
The document discusses the concept of proliferation in media which refers to the increase in available hardware, content, and platforms for both audiences and institutions. It gives the example of how the success of the iPhone led to many similar touchscreen smartphones flooding the market. Proliferation can occur due to breakthroughs in technology that allow more companies to enter new markets. Technological convergence, where different technologies merge into new combinations, has contributed to proliferation through digital technologies that combine functions like smartphones that play video. This has changed how films are distributed, viewed, and discussed online through various media platforms.
Section B
The document discusses several key topics related to the film industry, including media ownership, synergy, convergence, new technologies, and their impacts. It notes that major Hollywood studios dominate the international film industry through vast resources that allow widespread release and marketing of titles. New technologies have impacted film production, distribution, and exhibition, including through digital filmmaking, social media marketing, and viewing options like video on demand. Both opportunities and challenges are presented by these new technologies for audiences and media institutions.
Synergy and Convergence
Media convergence alters relationships between industries, technologies, audiences and markets. It changes how media industries operate and how consumers engage with news and entertainment. With many media channels and portable technologies, media constantly surrounds us. Media companies must rethink their approach from the consumer's perspective and respond to empowered audiences. For the movie World War Z, the studio utilized various forms of technological convergence and media synergy to promote the film across different channels like theaters, home video, online purchases, and through related products like games and soundtracks to gain more profit. However, convergence also carries drawbacks like increased costs and lack of guarantees that consumers will purchase multiple versions.
Feedback on essay
Digital technology has significantly impacted the UK film industry by making film production, distribution, and exhibition cheaper and more accessible. It has allowed for higher quality cameras and editing/special effects software to be used at lower budget levels. Distribution has benefited from digital formats that are cheaper and higher quality than physical film reels. Exhibition has expanded to smaller independent theaters and nontheatrical platforms like online streaming. However, piracy remains a major issue that costs the industry financially. The future may see further improvements and normalization of home viewing experiences, but major studios still rely on theatrical revenue from merchandise and concessions.
01. General introduction to the Film Industry - Convergence
This presentation will introduce to the key term convergence and offer you some information that will help you answer a short essay question on the likely effects of film piracy on audiences and institutions.
Similar to Tech convergence (20)
01. General introduction to the Film Industry - Convergence
01. General introduction to the Film Industry - Convergence
More from latymermedia
Evaluation web tools
The document discusses various web tools used in an evaluation, including Giphy to create gifs, Prezi for presentations, Padlet to create information blocks, Survey Monkey for gathering audience feedback in graphs and diagrams, and Goconqr to make mind maps and flow charts. Giphy and Prezi were easy to use but Giphy sometimes had technical issues. Padlet could not embed gifs or videos. Survey Monkey surveys could not be filled on phones. Goconqr maps could not be highly customized.
Disclosure pres
Disclosure are an electronic music duo from London composed of two brothers. They are credited with helping revive British dance music culture. Across their marketing, Disclosure uses an iconic motif of a sketched face over their own faces that has become their recognizable brand image. This visual motif is consistently used across their albums, website, merchandise, and music videos to create a clear brand identity for the duo.
Rihanna case study
Rihanna has recently embraced her Barbadian roots through her album "Anti" and uses her large platform to promote causes like HIV/AIDS awareness. While her music was previously in an American accent, she now sings in her native accent. She is seen as rebellious, fun, talented, outspoken, and confident. Throughout her career, Rihanna has been the constant focal image in her marketing, making her recognizable alone. Fashion is also a major part of her image, having appeared in high fashion magazines and collaborated with designers. Her album covers and images further portray her as independent and stylish. On social media, Rihanna shares her passions, opinions, and cultural identity, sometimes through controversial
Rihanna
Rihanna is known for her creative and confident personality as shown through her quotes emphasizing her independence and risk-taking attitude. She has a trendy and original style shown through her social media where she posts controversial content, cementing her image as a life of the party who keeps audiences entertained.
Album Cover Conventions
This document discusses conventions for album cover design and how the designers of the album "LIGHTS" by MiraJax incorporated these conventions in their design. Key conventions included featuring the artist name prominently on the front cover as well as a central image of the artist. Track lists and other information like the record label are typically placed on the back panel. For the LIGHTS album cover, there is a central image of MiraJax on the front with the artist and album title also featured. The track list and other details are positioned on the back panel following convention. A visual motif of split screens and neon lights is continued throughout the front and inside panels to create synergy across the design.
Album cover conventions
The document discusses album cover design conventions and how they were used or challenged for a debut album. Half of the artist's face is used on either side of the cover as an abstract focal image. The artist name is larger than the album name to promote the artist. The track listing uses a font matching the artist title for synergy. Inside panels include label information and a consistent design flows throughout while maintaining visual interest.
Andrew Goodwin Music Video Theory
Music videos demonstrate the genre of the song through visual elements like dance routines. There is a relationship between the lyrics, music, and visuals with the visuals amplifying and illustrating the song. Record labels demand close ups of the artist, iconography, and visual motifs to promote the artist. Music videos also make frequent reference to voyeurism and looking at the female body.
Social group Unlawful
The document discusses how a media product portrays young, independent women. It analyzes the opening sequence of the character Stacey. Specifically, it notes that (1) her outfit conveys femininity but also danger, (2) she is shown looking through mysterious photos and having multiple phones/identities, suggesting she has something to hide, and (3) shots of her getting ready connote traditional femininity through objects like jewelry and makeup. The analysis seeks to portray Stacey as a strong, independent woman without relying on stereotypes about women always seeking relationships.
Lucid City - Website Conventions
The document discusses conventions for websites of dance artists and how the website for Lucid City followed many of these conventions. It describes including common pages and elements such as a landing page, banner, menu bar, news, about, gallery, videos, music, tour, store, and contact pages. It also discusses maintaining a consistent style and color scheme across pages and creating synergy between the website and album. The document emphasizes the importance of including opportunities for interactivity and participation through social media links, a music player, videos, a competition, and newsletter sign-up.
Synergy throughout Pilgrim’s Marketing Campaign
The band Pilgrim used consistent branding across their website, album cover, and music video to effectively anchor their brand. This included using the same band logo and a color scheme of blue, grey, and white. Additionally, a blue lace texture was applied to both the album digipack cover and website to convey a welcoming feel and match the color palette while also representing the female bassist. The consistent visual elements helped make the brand recognizable for fans across multiple platforms.
Technologies used for filming consequences
The document discusses the filming equipment used to shoot the movie Consequences, including:
1. A Canon Legria HV30 mini DV camera that shoots HD video and is lightweight, easy to use, and allows footage review; its disadvantages include a narrow lens angle and battery charging only in-camera.
2. A tripod that kept shots steady but had a stiff pan motion at times, requiring some handheld shots.
3. A shotgun microphone that provided good sound quality but also picked up background noise.
4. An ARRI lighting kit that allowed lighting control and continuity but whose lights got very hot.
Distributors
The document compares potential film distributors for Michael's new romantic comedy film, including Fox Searchlight, Momentum Pictures, Universal Pictures, Revolver, and Entertainment Film Distributors. It notes each distributor's specialty genres and some example films. The document recommends Universal Pictures as they have experience distributing similar teen romantic comedies and can reach a global 16-24 year old audience through their international distribution arm.
New Media in Our Website Homepage
The document discusses how a band's website was created using Wix. It describes several interactive features that were easily added through Wix's pre-existing options, such as a changing banner, automatic audio playback, and social media hyperlinks. However, adding commenting capabilities and a Twitter stream required inserting HTML code since those specific features were not provided by Wix. The document outlines how Wix allowed for an interactive site but some customization was needed through HTML.
Links between lyrics and visuals in our music
This document analyzes the links between lyrics and visuals in a music video. It discusses how gestures and actions in the video either reinforce or create disjuncture with the accompanying lyrics. In several instances, the visuals literally illustrate the lyrics. However, in other cases there is irony or distance created between the performance and hospital settings of the video. The document examines how specific gestures or moments amplify key lyrics and messages or draw attention to important concepts in the song.
Location Reccie Brick Lane Photos
Reccie Brick Lane en Londres para tomar fotos. La calle está llena de tiendas y restaurantes étnicos y atrae a muchos turistas. Planeo pasar el día explorando la zona y capturando imágenes que capturen la diversidad y la cultura del área.
He Wasn't There Lyric Analysis
The song lyrics describe a relationship where the singer's partner was often absent and let her down, but she remained committed to him. Over time, despite his faults and mistakes, she learned to be strong on her own and their bond grew stronger so that now she is glad she stayed with him. The lyrics express how through both the good and bad, her partner taught her life lessons and their love for each other remains.
The Defiance (band) presentation - (Shobnam/Aidan/Raagavi/Daniel)
Shobnam, Daniel, Aidan and Raagavi are the names of four individuals mentioned in the document. No other context or details are provided about these individuals or what they may have in common. The document simply lists four names but provides no other information.
Sam Evaluation question 2
This document analyzes the representation of social groups in the characters presented in a film sequence. It describes the characteristics of the two agents, protagonist, and conventional protagonist in action sci-fi movies. It notes that the Asian agent breaks conventions by being Indian, and discusses how the sequence lacks female characters but includes a positive portrayal of the Indian agent, though he is ultimately killed by the white protagonist. The document also examines decisions made in casting and the implications for representations of gender, race and British-Asian culture.
How does your media product represent particular social groups
The document analyzes the representation of social groups in the author's short film sequence. It describes the characters as two white male agents, one Asian male agent, and one white male protagonist. It notes that the protagonist and agents fit conventional representations in action/sci-fi films but that the inclusion of an Indian agent breaks from the genre's lack of Asian representation. The document also discusses how gender and race are portrayed, with an all-male cast engaging in stereotypically masculine behaviors and the Indian character ultimately being killed by the white protagonist.
More from latymermedia (20)
The Defiance (band) presentation - (Shobnam/Aidan/Raagavi/Daniel)
The Defiance (band) presentation - (Shobnam/Aidan/Raagavi/Daniel)
How does your media product represent particular social groups
How does your media product represent particular social groups
Tech convergence
- 1. Film Audiences and Institutions Technological Convergenceexam question
- 3. Proliferation of hardware and content
- 6. Synergy
- 8. Specific, named target audience groups
- 10. Examples of technological convergence (ie converged technology) with relevance to film institutions/audiences Computers Broadband cable Cameras – digital, HD, 3D Cinemas (traditional technology with digital projection, HD, 3D capability Flat screen, hi-def TVs Blu-ray dvd 3D technology Apple and i-tunes Sony & Playstation 3 Microsoft & X-box Nintendo & Wii BSkyB & Skyplus (use the EPG, internet, email, order pizza, watch tv, watch a film, listen to radio, watch one channel + record another, pause live tv etc) Virgin Media & V+ Box
- 11. Cross-media convergence The adoption of high-performance computers, shift to digital platforms, and creation of high-speed computer networks have brought us new ways of doing things. Old barriers of time and space are practically eliminated. You can view, hear, or read virtually anything, anywhere, anytime. The old definitions that provided separation between Radio, TV, Cable, Newspapers, and Film have gone (or are going) forever. The 1990's brought cross media ownership, creating media conglomerates like Disney, Viacom, and Sony. From the consumer view, the Internet has recently changed our favourite delivery systems - Newspapers now provide audio and video (via the web), TV offers interactive chat, and radio has web-cams. This is cross-media convergence – where the media has come together to create consumption experiences that audiences now take for granted Cross-media convergence has created cross-media texts and experiences for audiences to consume and interact with
- 12. Examples of converged media The Internet/ Web 2.0 relies on converged technology Websites rely on converged technology (interactive) eg and are examples of cross-media: Love Film, IMDB, Amazon, i-tunes, Youtube, Facebook, Twitter Films themselves are an example of converged entertainment (animation, live action, film/video, audio, text, graphics, 3D, CGI) Through broadband, streamed or downloaded films (ie converged video, audio, text, and interactive imagery) can reach its intended audience 3D films are an example of how converged technology can create high level interactivity between the audience and the text (a truly ‘immersive’ experience)
- 13. Synergy and cross-platform marketing The process of synergy comes about as a result of cross-media convergence. Synergy is when various texts work together to broaden the appeal of a text, to exploit the various opportunities offered by the film and to enable more effective marketing of a text. The various forms the film is sold in work in synergy with each other eg: The film at the cinema, the dvd and blu ray release with extras, the soundtrack, the game, the book, the comic, merchandising (toys, the web, clothing, interactive technology) Cross platform marketing works via the process of synergy – different forms of promotion across different media platforms, working together to sell a product. The marketing campaign is part of the distribution process and accompanies the film’s release. This may include: The film’s website, the use of taglines and artwork, a facebook page, a twitter page, a viral video/email, posters, appearances, promotional events, a TV or radio trailer, the opening night, the staggered worldwide release The film’s narrative image (what is said about it/discussed by audiences) is constructed through the combination of the aboveand is generated by word of mouth
- 14. How to start your answer Try to keep a narrow focus initially Try to interpret the question first and show some knowledge ie that you know what TC actually is Then perhaps agree with the statement Then answer the question ‘how important?’ Try to quickly identify a range of ways in which it is important. Maybe say – ‘there are 6 key ways in which technological convergence is important for audiences and institutions’ or similar Try to point out that this may be different for different institutions/films/audiences Then identify the audiences, institutions and film texts you intend to focus on in order to explore your answer further. (From here on, you need to use your case study material to answer the question, so you must tailor what you know to suit the question)
- 15. How to develop your answer Explore each of the key areas that are relevant to TC eg: Production and convergence (3D, independent, low/high budget, post production, audience appeal) Distribution and convergence (various stages of release, different legal distribution platforms, narrow & broad reach, ownership, targeting specific audiences, issues eg illegal downloading ) Marketing and convergence (essential part of release strategy, cross-media, cross-platform, synergy, viral, audience interactivity, targeting of specific, narrow audiences within the core market) Exhibition and convergence (digital cinema projection, 3D cinema projection, blu-ray technology, home entertainment and the future of 3DTV, the tv release, both subscription & freeview, specific forms of converged technology including portable devices, importance of availability of film as a download via i-tunes) Try to compare/contrast your case studies as you go along You will need to keep considering the question ‘how important?’ – is it the same for each film/institution/audience?
- 16. How to finish your answer Try to summarise the overall importance of TC for your 2 case studies Try to draw comparisons between your case studies Try to show clear balance between audience and institutional points Try to widen out to maybe compare different film industries like Hollywood and UK Try to make some interesting (wider) points about any of the concept areas
- 17. Overall approach Type your answer and print it out to hand it in Use paragraphs Try to write simply and clearly in Standard English Capitals for names (channels, institutions, films) Reference your films correctly Use your notes No more than 1,000 words Use the terminology (carefully and correctly though) Answer the question Make constant, clear reference to your case studies Compare, contrast, debate, engage the reader where possible Check your essay against the marking criteria: 20 marks for explanation/analysis/argument 20 marks for use of examples (case studies) 10 marks for use/understanding of terminology