Driving Behavioral Change for Information Management through Data-Driven Gree...
Genre, Codes and Conventions (2).pptx
1. Media and Information Languages
Genre, Codes and
Conventions
MEDIA AND
INFORMATION
LITERACY (MIL)
2. MEDIA AND
INFORMATIO
N LITERACY
(MIL)
Mr. October C. Garay
Culabay National High
School, Philippines
TABLE OF
CONTENT:
Guide Card……………………3
L.O……………………….4
Objectives……………5-6
Activity Card…………………23
Assessment Card………...28
Enrichment Card…………34
Reference Card………..….37
Answer key…………………..41
4. Learning Competencies
Evaluate everyday media and information
with regard to with codes, convention and
messages in regards with audience,
producers and others stakeholders
CODE (MIL11/12MILA-IIIf-15).
4
5. Learning Objectives
define genres, codes, and conventions
(SSHS);
discuss the different types of genres and
codes in each genre (SSHS);
explain how codes and conventions are
used in constructing media messages
(SSHS);
5
6. Learning Objectives
Learners will be able to…
Identify the genre and codes used on a
television advertisement (SSHS); and
evaluate everyday media and information
with regard to codes, conventions, and
messages; in regard to the audience,
producers, and other stakeholders
CODE (MIL11/12MILA-IIIf15).
6
7. What is genre?
comes from the French word meaning 'type'
or 'class‘
can be recognized by its common set of
distinguishing features (codes and
conventions)
7
8. What are codes and
conventions?
CODES
are systems of signs, which create meaning
CONVENTIONS
are the generally accepted ways of doing
something
8
9. Technical Codes
ways in which equipment is used to tell the story
(camera techniques, framing, depth of fields,
lighting and etc.)
Types of Code
Technical Symbolic Written
9
12. Video Presentation
Technical Codes
Camera Movement - Storytelling with
Cinematography
.(2015).DSLRguide .Youtube.
Retrieved Sept. 15, 2016, from
https://www.youtube.com/watch?v=J9APr
V5cYnE
12
15. Video Presentation
Technical Codes
Lighting with Zach King
.(2014). YouTube Channel: King Film School.
Retrieved September 14, 2016, from
https://www.youtube.com/watch?v=6W70YkNj
FKY
15
16. Symbolic Codes
show what is beneath the surface of what we see
(objects, setting, body language, clothing, color,
etc. )
Types of Code
Technical Symbolic Written
16
17. Video Presentation
Symbolic Codes
Symbolisms in Films
.(2010).YouTube Channel: Chris Constantine.
Retrieved September 14, 2016, from
https://www.youtube.com/watch?v=WhijmmeP
lU8
17
18. Written Codes
use of language style and textual layout
(headlines, captions, speech bubbles,
language style, etc. )
Types of Code
Technical Symbolic Written
18
20. Video Presentation
Conventions
Conventions and Iconography of an Action Film
.(2015). YouTube Channel: Skyline Productions.
Retrieved September 9, 2016, from
https://www.youtube.com/watch?v=HuxNcpC9a0A&list
=PLvqJQ
QNqUbBSD9TLTO7EcEGP1KvRWbGDh&index=
3
20
29. Video Analysis
Codes and Conventions
Watch the following clips from AMC’s “The Walking
Dead”
https://www.youtube.com/watch?v=0OO9ICQ1x9Y
https://www.youtube.com/watch?v=UkpwMKJptmg
29
33. Formative Assessment
Class Discussion
Guide Questions
1. How did the director convince the viewers that
the two characters in the first clip was in a
dangerous situation and escaping from the
zombies was impossible?
2. How did the director use codes to make the audience
think that Glenn died in the first clip? Do you think it
was intentional in the part of the director to “suggest”
or “misled” the audience to think that Glenn died? Why
or why not?
33
38. References Card
MIL Curriculum Guide by DepEd
Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
http://media-studies.tki.org.nz/Teaching-media-
studies/Media-concepts/Codes-and-
conventions#tkibar- genre-0
http://media-studies.tki.org.nz/Teaching-
media- studies/Media-concepts/Genre
38
42. Answer key
42
Formative
Assessment
Class Discussion
1. The director can convince the viewer because of
the scene isolation from building walls and
perimeter fence.
2. The director use technical code to portray the scenario
and to make the story intense survival
