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Micro Interactions

1) Consumer behavior has shifted from passive consumption to active participation as technology has fragmented services, allowing them to be mixed and matched like melodies. 2) This has resulted in infinite touchpoints between individuals who can now influence each other from celebrities to everyday people through live broadcasts to those similar to themselves. 3) Brands must provide more direct engagement and micro interactions rather than just promises, by staging custom experiences for involved consumers.

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Micro Interactions
Micro Interactions
Micro Interactions
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