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Experience Design + The Digital Agency (Phizzpop version)
The document discusses the evolution of experience design from focusing on specialized fields like usability to a more holistic approach that blurs lines between disciplines. It notes experience design exists at the intersection of human, technical, and aesthetic interests. The role of agencies is also becoming more blurred as they work across advertising, marketing, design, and other areas. The document advocates for a T-shaped approach to experience design, with both deep expertise and ability to collaborate broadly. It argues experience design will continue solving complex problems through creative solutions.
