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Consumer media habits are changing INTERNET
Consumer media habits are changing ,[object Object]
Major branding concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Development – Brand reinforcement  Awareness Familiarity Positive Imagery Completed Transaction
Direct Response ,[object Object]
How Brand differs from Direct response? ,[object Object]
[object Object],Ad Serving
Ad Serving ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Techniques marketers use online to build and reinforce brands
Customer acquisition techniques, both online and offline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Major Online Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two techniques used to improve the targeting of online ads   ,[object Object],[object Object]
T H E   E N D !

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