This document discusses six social-digital trends to watch in 2013: 1. Content will become a company's most valuable asset as search engines prioritize quality content and social platforms require spending on promotion. 2. Wearable technology like fitness trackers and augmented reality glasses will continue integrating humans with machines. 3. Mobile and social media will become increasingly interdependent, requiring optimization for sharing across platforms. 4. Sensors will become smarter and more ubiquitous, integrating with existing devices and networks to monitor environments. 5. Social networks will facilitate more commerce as people buy gifts and set up storefronts through social platforms. 6. While data collection is increasing, interpreting and applying insights