SlideShare a Scribd company logo
inform, influence + inspire by thinking in pictures


David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic
+ Emotion // darmano.typepad.com // Twitter @armano
this is art
this is design
this is simplicity
Source: Picol http://vimeo.com/2696386
this is how you get there.




Source: Dave Gray
A picture is worth a
 thousand words is a
saying/cliche that refers to the
idea that complex stories can
be described with just a single
 still image, or that an image
may be more influential than
 a substantial amount of text.
            ~wikipedia
Thinking Visually In
   4 “M”s
metaphor




Source: Information Architects (2007)
model


Source: Stephen P. Anderson
mindmap


Source: Dan Roam
minimalism




  you are here
5   Steps To
1. Empathize: See the world as a child




 Observe
 Notice the things things that
 others miss


 Ask
 Ask questions, even silly
 ones

 Explore
 Entertain your curiosity
2. Memorize: Commit thoughts to memory




                             Dave Gray
                             (Can Draw)


                             Me
                         (Can’t Draw)
3. Analyze: Take a step back


                                   you




                    your subject
4. Synthesize: Filter signal from noise




  input                            output




                 synthesis
5. Visualize: See it, then do it
6. Materialize: make it tangible, make it stick
A checklist for thinking visually




                    +
Reasons to think visually

Gets people’s attention quickly



Helps us to learn faster + more effectively



Lets people do their own thinking




Helps us tell stories
Where to start



                 gray
   tufte




   roam          krug
And a word of advice




can’t do this
                        without this
inform, influence + inspire by thinking in pictures


David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic
+ Emotion // darmano.typepad.com // Twitter @armano

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Thinking Visually

Editor's Notes

  1. <number>
  2. <number>
  3. <number>
  4. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  5. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  6. Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
  7. Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
  8. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  9. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  10. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
  11. So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
  12. Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/.
  13. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  14. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  15. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  16. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  17. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  18. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  19. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  20. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  21. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  22. The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.