This document discusses brands and how individuals can build their personal brand. It notes that a brand is a person's gut feeling about a product, service, or organization. It also discusses how celebrities are brands and how micro-celebrities can influence others. The document recommends that individuals think of themselves as a brand and suggests ways to build a strong personal brand, including being ubiquitous, social, and interesting online.

1. this is a product
Photo: http://www.flickr.com/photos/marcgutierrez/326716360/

2. this is a logo

3. this is a brand.
Photo: http://www.flickr.com/photos/jimsk/128131281/

4. “A brand is a person’s gut feeling about
a product, service or organization.”
– Marty Neumeier

5. interactions + feelings = brands

6. celebrities are brands

7. celebrity influence

8. now people are too
Photo: http://flickr.com/photos/12037949715@N01/110957444/

9. “micro-celebrity” influence