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David Armano
                    VP, Experience Design | Critical Mass
                    Logic + Emotion | darmano.typepad.com




The Fuzzy Tail
slideshare.net/darmano/the-fuzzy-tail                       criticalmass.com
The
Fuzzy Tail
It’s like the
Long Tail…
Only

Fuzzy
When was the last time you met a blacksmith?
=   +
Or needed one?
People who did this:
Now do this:
So what’s your job?
Now put on your fuzzy glasses.
How fuzzy are you?
not as fuzzy




                                 awfully fuzzy
rigid




                 getting fuzzy




                 fuzzy
This isn’t fuzzy.
waterfall


Source:http://www.stsc.hill.af.mil/CrossTalk/2001/06/leishman2.gif
Neither is this…
Assembly line
Or this.
silos
This is.
overlaps
hierarchy + networks
Fuzzy logic (and emotion)
Are fuzzy people
“right-brainers”?

    Wow!
Not quite.
Fuzzy people are
“light-brainers”
light-brain functions
   agile
                                          inquisitive


                                                      adaptable




                                           flexible
pliable
           Note: I am not a certified brain surgeon. This visual is conceptual only.
How do we get fuzzier?
Forget you were ever an expert.
At anything.
Unlearn.
So you can learn again.
Proof of fuzziness…
The “T-shaped”
  individual
From “T-shaped” to
   “Sun-shaped”
Passionate individuals.
 Collaborative teams.
Individuals.
Teams.
Let’s meet some “fuzzy people”.
Steve Chen “engineer”
Chad Hurley
“designer”




 Jawed Karim   “geek”
Youtube is innovative

 Innovation is fuzzy

   Fuzzy ≠ perfect
2
                                 Community




  1                               3
                                      Distribution
Universal Media Player

                             4
                             Context + Relevance
Fuzzy work in the office:
Core team:




             design lead + flash designer
Core team:




design lead + interaction designer + flash developer + project manager
Core team:




creative lead + designer + dev 1 + dev 2 + project manager + advocate
Why should you care?
Because we’re not in the Website business.
W
     eb
$4 site
  00
    .00
We’re in the ideas + experience business.
So let’s get

Fuzzy
David Armano
                    VP, Experience Design | Critical Mass
                    Logic + Emotion | darmano.typepad.com




The Fuzzy Tail
slideshare.net/darmano/the-fuzzy-tail                       criticalmass.com

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Getting Fuzzy: Embracing Uncertainty and Collaboration