Today's evolving consumers are sophisticated, informed, fickle and multifaceted. To stay ahead of the revolution, organizations need to break down their internal silos and adapt to new ways of connecting, communicating and listening. But to do this, we'll need to re-think ROI from the ground up - embracing "Return on Insight" as the new key to connecting to an ever-evolving consumer.

1. October, 2008
Forrester Consumer Forum 2008
Deborah Schultz: Strategic Advisor To P&G On Social Media
David Armano: VP Experience Design, Critical Mass
© 2008 Critical Mass, Inc. All Rights Reserved

2. 2
There Are Some Risks
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3. 3
Brands Understand How To Broadcast
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4. 4
Facilitation Is Less Understood
© 2008 Critical Mass, Inc. All Rights Reserved

5. 5
The Marketing Process Is Conventional
© 2008 Critical Mass, Inc. All Rights Reserved

6. 6
Time For an “Unconventional” Process?
© 2008 Critical Mass, Inc. All Rights Reserved

7. 7
How Can We Get Better ROI? (Return On Insight)
Products/Brands
The Collective
Individuals
Insights
© 2008 Critical Mass, Inc. All Rights Reserved
Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/

8. 8
To Stay Ahead Of Consumer Evolution, There Must Be A Revolution
© 2008 Critical Mass, Inc. All Rights Reserved

9. 9
Join The Movement
Insert
Your
Participation
Here
© 2008 Critical Mass, Inc. All Rights Reserved
Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/

10. 10
Find Us Here
http://criticalmass.com
http://alwaysinbeta.criticalmass.com
http://twitter.com/criticalmass
http://www.slideshare.net/cm1234
http://www.flickr.com/photos/criticalmass/
http://criticalmass.blip.tv
© 2008 Critical Mass, Inc. All Rights Reserved

11. October, 2008
Forrester Consumer Forum 2008
Deborah Schultz: Strategic Advisor To P&G On Social Media
David Armano: VP Experience Design, Critical Mass
© 2008 Critical Mass, Inc. All Rights Reserved