10 Ways Digital Can Help You Thrive in a Recession

Digital tools allow businesses to test ideas cheaply, leverage existing platforms to reduce costs, engage customers through video and chat instead of expensive TV ads, gather customer insights online through social media and search data, and improve products based on customer feedback to thrive during an economic recession when budgets are tight. Specifically, the article recommends (1) testing ideas frequently and cheaply online, (2) using existing platforms like Wordpress instead of building from scratch, and (3) listening to customers through digital engagement to weather an economic downturn.