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The Future of Advertising. WTF?

The document discusses potential futures for advertising. It notes that existing agency models are broken and siloed, and that change is happening. It suggests advertising will involve more participation from many people creating content across various platforms. It also emphasizes the importance of adaptive behavior, conversations, interactions and micro-interactions between organizations and individuals in influencing future behavior.

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The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?
The Future of Advertising. WTF?

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