MGNT 103 - Module 4 - Understanding the Person’s Needs Professor: Dr. Luciano T. Bagadiong PASIG CATHOLIC COLLEGE

1. MODULE 4:
Understanding
the
Person’s Needs

2. Objectives:
At the end of this module, the student should be able to:
1. Explain Maslow’s hierarchy of needs;
2. Explain Herzberg’s theory; and
3. Differentiate various kinds of motivation

3. Contents:
1. Maslow’s Hierarchy of Needs;
2. Herzberg’s Two-Factor Theory; and
3. Different Kinds of Motivation

4. Maslow’s Hierarchy of
Needs
Person’s needs are insatiable
Abraham Maslow: a prominent
psychologist in his book “Motivation
and Personality” — human needs

5. Maslow’s Hierarchy of
Needs
MAJOR ASPECTS OF MASLOW’S
CONTRIBUTIONS :
1. Within a person, there are greater
differences in the motivational force of
different needs;
2. Person’s needs maybe classified along a scale
of priority, which constitutes a need
hierarchy; and
3. The greater the deprivation of a need, the
stronger its motivational force will be.

6. Maslow’s Hierarchy of
Needs
MASLOW’S NEED HIERARCHY
1. Physiological needs - They are concerned with the
preservation of life.
2. Safety needs - These are concerned with protection
from danger and threats.
3. Belonging or Social needs - The need for acceptance by
others and the need for love, affection and friendship
(the affiliation needs).
4. Esteem needs – The need to be held in high esteem by
others and by oneself.
5. Self-actualization needs - The need to do what one is
best suited for, to achieve at the level of one’s highest
potential, to become everything one is capable of

7. Herzberg’s Two-Factor
Theory
Frederick Herzberg proposed the two-factor theory.
Job factors - Two Groups:
1. Motivational factors or Satisfiers (intrinsic or job
content factors)
- Achievement, recognition, advancement,
responsibility, work itself and growth possibilities
2. Maintenance factors or Dissatisfiers (extrinsic or
non-job content factors)
- Company, policies and administration, supervision,
peer relations, relations with subordinates, status,
pay, job security and working conditions

8. Herzberg’s Two-Factor
Theory
Frederick Herzberg referred to intrinsic and
extrinsic factors as motivators and hygiene factors
respectively, and his theory as the motivation-
hygiene theory in his book, “The Motivation to
Work.”
For Frederick Herzberg, job satisfaction and
dissatisfaction are not two ends of a continuum, but
rather are two separate and distinct variables, that
is, the presence of job content factors is satisfying
and motivational, but the absence of such factor is
not the cause of dissatisfaction. The presence of

9. Different Kinds of
Motivation
A person may be motivated to do
his or her work for several reasons:
1.He or she is interested in his or
her job;
2.The person is intrinsically
motivated; and
3.The person is unconsciously
motivated

10. “Group 4”
Members:
Fortes, Joanne
Galos, Aeron James
Galos, Wella
Grindulo, Von Cyrus