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ERG theory
• Alderfer further developed Maslow's hierarchy of
needs by categorizing the hierarchy into his ERG
theory (Existence, Relatedness and Growth). The
existence group is concerned with providing the
basic material existence requirements of humans.
They include the items that Maslow considered
to be physiological and safety needs. The second
group of needs is those of relatedness – the
desire people have for maintaining
important interpersonal relationships
ERG motivation theory Alderfer
• Existence needs
• Relatedness Needs
• Growth Needs
Relationships between Alderfer's ERG
theory concepts
• Satisfaction-progression
• Frustration-regression
• Satisfaction-strengthening
Differences between ERG theory and
Maslow's model
• A lower level need does not have to be gratified (i.e., a
person may satisfy a need at hand, whether or not a
previous need has been satisfied);
• If a relatively more significant need is not gratified, the
desire to gratify a lesser need will be increased (i.e.,
the frustration in meeting high-order needs might lead
a person to regress to a more concrete need category);
• Alderfer's ERG theory allows the order of the needs to
differ for different people (e.g., it accounts for the
"starving artist" who may place growth needs above
existence ones).
ERG theory

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ERG theory

  • 1.
  • 2.
  • 3. ERG theory • Alderfer further developed Maslow's hierarchy of needs by categorizing the hierarchy into his ERG theory (Existence, Relatedness and Growth). The existence group is concerned with providing the basic material existence requirements of humans. They include the items that Maslow considered to be physiological and safety needs. The second group of needs is those of relatedness – the desire people have for maintaining important interpersonal relationships
  • 4. ERG motivation theory Alderfer • Existence needs • Relatedness Needs • Growth Needs
  • 5. Relationships between Alderfer's ERG theory concepts • Satisfaction-progression • Frustration-regression • Satisfaction-strengthening
  • 6. Differences between ERG theory and Maslow's model • A lower level need does not have to be gratified (i.e., a person may satisfy a need at hand, whether or not a previous need has been satisfied); • If a relatively more significant need is not gratified, the desire to gratify a lesser need will be increased (i.e., the frustration in meeting high-order needs might lead a person to regress to a more concrete need category); • Alderfer's ERG theory allows the order of the needs to differ for different people (e.g., it accounts for the "starving artist" who may place growth needs above existence ones).