ERG THEORY by Alderfer. humanistic perspective. mostly used in an organizational setting. psychology. theories

1. ALDERFER ERG THEORY
done by Manpreet Kaur
Montfort college

2. CLAYTON P.
ALDERFER
Born on 1st sept 1940
 American psychologist
Introduced ERG theory in 1969
Simplifies Maslow’s hierarchy of needs

3. MASLOW'S THEORY OF NEEDS

4. Simplified Maslow’s 5 level hierarchical theory
into 3 level
E- EXISTENCE NEEDS
R- RELATEDNESS NEEDS
G- GROWTH NEEDS
people do not necessarily fulfill their needs in
hierarchical manner

5. EXISTANCE
Basic requirement
(physiological +safety
needs)
E.g.: this need is satisfied
by money earned in a job
for the purchase of
clothing, shelter, food etc.

6. RELATEDNESS
Focuses on the desires to
establish and maintain
relationships
Receive public recognition
and feel secure around
people
Time spend at work, this
need is satisfied by
relationship with colleagues
and managers

7. GROWTH
• Fulfillment of desires
to be creative,
productive
• E.g.; person’s job can
provide satisfaction
of growth needs

9. • Person may move to higher level without satisfying the
lower level(progression)
may regress to previous level if the higher level needs
are not satisfied.(frustration/regression)