Slides from "The Message is the Medium" workshop for the National Trust for Historic Preservation.
Slides based on Beth Kanter's work for NTEN's We Are Media.
Game cards and scenarios from the workshop can be found at: http://social-media-game.wikispaces.com/Preservation+Game
Canadian professor, author and philosopher Marshall McLuhan claimed in the 60s the Medium is the Message. With the proliferation of devices -- was he right?
#TTLPresents - Social Chain - The Evolution of LiveThe Tomorrow Lab
At The Tomorrow Lab Presents on 25th May 2017, Co-Founder of Social Chain, Alex Ayin talked about the evolution of live video and influencer marketing.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
Canadian professor, author and philosopher Marshall McLuhan claimed in the 60s the Medium is the Message. With the proliferation of devices -- was he right?
#TTLPresents - Social Chain - The Evolution of LiveThe Tomorrow Lab
At The Tomorrow Lab Presents on 25th May 2017, Co-Founder of Social Chain, Alex Ayin talked about the evolution of live video and influencer marketing.
The Impact of Social Media on Women's Self-Image and Self-RepresentationPamela Rutledge
Presentation from APA National Convention in San Diego: the impact of social media on women's self-image and self-representation. Part of a symposium co-sponsored by Division 46 (Media Psychology) and Division 35 (Psychology of Women) by Dr. Pamela Rutledge
Educators are powerful people. They are influencers, changemakers, and dreammakers. But what happens when these very educators lose their spark or enter a profession that was out of convenience vs. passion? This paper examines the why, how, and what of these influential people.
Educators are powerful people. They are influencers, changemakers, and dreammakers. But what happens when these very educators lose their spark or enter a profession that was out of convenience vs. passion? This paper examines the why, how, and what of these influential people.
This PPT briefly explains media theorist Marshall McLuhan's "The Message is the Medium" and contrasts his theory with two innovation theory readings. It ends with three class discussion points about McLuhan and his relevancy today.
The Medium is the Message - iModule's #Sizzler14mStoner, Inc.
Many of us are simply repurposing content verbatim on our site, Facebook, Twitter, LinkedIn, Tumblr, YouTube, and more. But, to succeed, we need to tailor the type and delivery of content to the platform for it to truly resonate with our followers. And we must integrate our content across online and offline channels. This session will explore successful brand voices tailored specifically for different social networks and showcase a number of case studies highlighting effective integrated marketing campaigns from admissions and advancement offices at institutions nationwide.
Lasswell's communication model was developed by communication theorist Harold D. Lasswell (1902-1978) in 1948. Lasswell’s model of communication (also known as action model or linear model or one way model of communication) is regarded as one the most influential communication models.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
People Still Give to People: Proven Approaches to Donor-Driven Online Givin’. Presented on May 17, 2012 in Portland Oregon.
A smart and practical assessment of the strategic value of peer-to-peer social fundraising drives, a promising trend in online giving, for NPOs large and small
Software vendors invest heavily in marketing and advertising online fundraising systems to potential clients in the nonprofit sector, taking particular care to highlight the massive amounts of online donations they have collected for large national charities.
For a Development Officer or Executive Director it's difficult to predict the strategic value these systems will bring to your organization. Do these systems do anything to inspire increased giving for small or mid sized groups? Are very large charities thriving because of the software they use, or in spite of it? This presentation provides a framework for evaluating the strategic value of online giving systems and takes a closer look at a very promising trend in online fundraising, peer-to-peer social fundraising drives.
With everything else you have to do, how do you incorporate social media into your workflow? Have a strategy that allows you to focus! Presented at the Social Media for Nonprofits event in LA.
AFP: A Facebook Page your Fans Will Like (or Even Love!)Holly Ross
In this session, we are going to stop talking about social media and we are going to start “rocking” Facebook. All the generic advice you have heard about social media isn’t any good unless you know how the tools work, so we will walk through a case study, starting with some campaign goals, and show you step-by-step how to use Facebook Fan Page features. Along the way, you will get the chance to put the same strategies and tips into practice, right on your own laptop.
Unlocking the True Value of Social Media Holly Ross
Everywhere you turn there are tons of great stories about organizations doing wonderful things online to build communities and engage their supporters through Social Media. But what is it all for? We’ve all heard the sayings “If you build it, it will come”, “the value of Social CRM”, other concepts around understanding what is the value of Social Media. In this session, we’ll explore the notion that the real value of Social Media is not only in the experience of the community itself, but also in having a greater understanding of how your supporters are engaging with your online communities. This information can be invaluable to both marketers and fundraisers as they attempt to communicate to these engaged members of their community.
For many leaders, technology is among the scariest aspects of nonprofit management. Technology changes frequently, most leaders don’t have formal technology training, and when mistakes are made, they can be expensive. But managing technology well can also lead to some of the greatest gains in productivity and effectiveness. The same skills that lead to a successful nonprofit career are the very same skills that will help you manage technology well in your organization. In this session, we’ll ask you to change how you think about technology and challenge you to let technology run wild in your organizations, so that a thousand flowers can bloom.
The Benefits of the Cloud for NonprofitsHolly Ross
By now we've all heard that cloud computing can save money, build efficiencies etc. But there are opportunities for us to use the cloud in ways that make us more effective, not just more efficient.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
12. Audience Objective One Way Email Direct Mail Ads Social Listening Conversation Connecting Homebase Web Site It All Works Together
13. What is Social Media? Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about. What is Social Media?
21. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation TALK CONVERSATIONS Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Some Differences in Tactics
25. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source : Universal McCann Comparative Study on Social Media Trends April 2008
42. We Are Media Project: The Social Media Starter Kit for Nonprofits Visit the WeAreMedia wiki for additional resources and to connect with other nonprofit social media practitioners via http://www.wearemedia.org Funded by the Surdna Foundation
43.
Editor's Notes
Ask yourself What you want to accomplish with social media. Describe how your social media objective supports or links to a goal in your organization’s communications plan. Set objectives based on a clear understanding of how social media changes the feedback loop between your organization and stakeholders. The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights.
Example of specific goal that meets the SMART test.
What social media tools are they currently using? If they congregate in certain online locales, what are they talking about in relation to your brand/goals/issues/competitors? Describe these things based on secondary research, direct observation, or primary research. What additional research do you need to do to learn about your target audience’s online social behavior or their understanding/perceptions about your organization or issues? As with any marketing effort, the first step to success is identifying who your organization wants to reach and find out how they are using social media. There is more and more audience research for users of particular social media tools and a lot of it is free. It pays to spend a few hours reviewing the demographic or “technographic” details (what people are doing online). While secondary research may help inform what general direction you may want to go in, there is no substitute for primary research. And while surveys, focus groups and other services can give you an analysis of what your current audience is doing online, direct observation works best. For instance, if you are considering a Facebook profile, before you set up an organizational presence - spend some time searching to see if anyone has set up a Fan Page or Group to talk about your organization or issue area. Or, if you are considering a blog, find out who the key bloggers are in your topic area. This will allow you to observe what your audience is saying in their natural environment. Some social media strategists call this step “listening” and it is essential first step in developing your social media strategy. Resources Beth Kanter, “ Ten Free Resources for Social Media Audience Research for Nonprofits Jeremiah Owyang, Social Network Sites Use Analysis - Compilation of Research Facts Josh Bernhoff, Social Technographics 2008
Technograpics This is a chart from Forrester research – where they look at what people do on the social web – across different age categories . As you can see the tools we’re going to look at today appeal to different age categories And, it may surprise you but the demographics of social networking sites is aging – and not all kids are using all tools. What's interesting is why some people don't use social networks. The study respondents said their main problems were: privacy, time and just not seeing the point. These stats are older than the slide we showed previously noting growth in boomer participation in the last year. It’s important to keep in mind - you don’t want to invest time in networks if your audience is not there. But you also don’t want to be scrambling to catch up when they do get there.
10K responses in the first day – in 2006! But it wasn’t JUST an ad campaign in the tube.
When you participate in social media, include the goal of driving people back to your website. Why? Because you want them to *do* something – you are cultivating a ladder of engagement. Be sure and drive them to the specific page on your website where they can take an action, such as signing up for your e-newsletter or donating, or learning something you want them to know. If your website or blog is not of the quality you want it to be, you need to focus on that before launching a social media campaign. You can start listening and network building right away, but don’t try to drive massive traffic to your website if there’s not much to see or do there.
Engaging in social media requires a shift in perspective from talk to conversation. As you begin to think about a social media strategy, you need to understand that although it will compiment your overall marketing and communication strategy, it needs to be different because of the conversational dynamic.
Those of you who run Senior Corps programs should be interested in this. The orange shows 2008, the blue shows 2009. For each online activity there is a slight increase among the Gen Y population, but a very large increase among the so-called Baby Boomer population.
Now that are computers and data can be connected via the Internet, we are witnessing a social layer – and it is challenging our assumptions of everything and here’s why
http://meshugavi.com/2008/12/the-story-beyond-the-stats-in-tweetsgiving Two parts to the campaign: Tweet something you are thankful for and include the tag #tweetsgiving in your post. Give $10. WHY IT WORKED (From Avi http://meshugavi.com/2008/12/the-story-beyond-the-stats-in-tweetsgiving) Simple. The Epic Cause mission is actually kind of convoluted. It takes 4 bullet points to explain on their site. Epic Change - you donate, they aggregate and loan the money to orgs that want to make community change. They work with the orgs to create repayment structures, and then reinvest. But the ask was wicked simple. Give $10 and by a brick to build a school in Tanzania. Important for two reasons - it made it easy for people to give, and it made it easy for them to spread the word. “Have you given your brick yet?” Relevance The Thankskigivng tie-in really worked to make it timely and urgent, without seeming doom and gloom. It was also a very short campaign - just 2 days. So folks knew it wouldn’t last forever. Evangelists They recruited a few folks to act as evangelists ahead of time, but it happened pretty organically. Things REALLY took off when Chris Brogan tweeted about the campaign. Twitter Part of their success is rooted in the enthusiasm of Twitter uers. People who LOVE Twitter, REALLY LOVE Twitter. I would suspect that there were moany folks evangelizing as much because they wanted to see Twitter succeed as a fudnraising tool as they were invested in the campaign. Recognition This is a key part to social media. Unlike other communications tools, it’s VERY conversational. So when someone does something nice for you, they expect, nay deserve an immediate thank you. Just like if they handed you $5 on the street. The Tweetsgiving staff worked really hard to thank donors, give them special recognition on their site, etc. WHY IT WORKED (From my observation) Authenticity The folks who started tweeting this, especially the tweet from Chris Brogan, really meant it! And the campaign was designed to let people express real, personal feelings. This whole campaign was rooted in FEELINGS, which you can’t fake. CHALLENGES Recognition This was a challenge - thanking 364 donors is one thing, but engaging with over 3,000 people tweeting their thanks, encouraging others to give, etc. was really hard. Also - they wanted a way to recognize donors at different levels, etc., which they did not do because they had not planned ahead. Data Collection The campaign drew in lots of first time donors to the organization. But the Chip In Widget they used did not collect a lot of data. They just threw it up without thinking it through enough. “For Tweetsgiving I’d have liked to collect name, twitter username, url, email, address, recopied gratitude tweet if the donation was $10 or more, what you want displayed in the Top Turkey section as your name if you are giving $100 or more, and a checkbox for Epic Change newsletter subscription.” Automation There are lots of things that the campaign could have automated - reciprocal tweets to followers, posting of donors to their web site. The challenge in the next iteration will be automating what they can without losing their authenticity, personalization.
It’s like the cocktail party analogy. You don’t just walk up to someone and make a pitch. But you might make sure they have your contact info and they know what your passion is before the conversation breaks up. You show genuine interest in them. You can be authentic and be strategic at the same time. You are not going to abandon your existing marketing and communications plan, strategy, and tactics. Instead you want to enhance it with this new method of engaging your stakeholders, clients, and potential clients.
Holly Listening: Knowing what is being said online about your organization and the field you work in. You can listen with google alerts, technorati, twitter, and RSS readers. Key skill is pattern analysis. Link listening and analysis to decisions or actions. About 5 hours a week once you learn how to use the tools and make listening a daily habit. (5 hours per week) Participate: Is joining the conversation with your audience. By making a human connection with people online, you can influence their perception of your brand and help them find meaningful, relevant ways to support your mission. Tools to help you participate are Twitter and Co-Comment. You can also participate vicariously through bloggers by encouraging them to write about your organization. (10 hours per week - also includes listening tasks as they go hand-in-hand) Generate Buzz: Your raising your organizations profile and spreading awareness of your organization's programs or campaigns. What happens is that you share your message with enthusiastic supporters and they in turn may choose to pass it to others with a similar a interest in your organization or campaign. But first, you have to build trust, credibility and -- most importantly -- a relationship with those who might interact with your posted content. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category. (10-15 hours per week - also includes some listening tasks) Share Your Story: You share the impact of your organization's programs through blogging, podcasting, sharing photos on Flickr, or YouTube or other video sharing site. Once you have content created through these methods, it can be easily shared using the buzz tools above through social networks. But even better is getting your constituents to share their stories about your organization with others (which takes more time) (15-20 per week depending on the type of content, number of different ways you're creating it, and skill) Community Building and Social Networking: You build relationships online community, engage people and inspire them to take an action, or raise money using social networks and apps. If you want to build an online community for knowledge or skill sharing, using social network tools like Ning or LinkedIN will help you get there. If you're looking to engage and inspire new supporters, setting up an organizational presence on one of the larger social networks like Facebook or MySpace is the best step. Finally, consider how you can mix in fundraising. (20 plus hours a week)
Is joining the conversation with your audience. By making a human connection with people online, you can influence their perception of your brand and help them find meaningful, relevant ways to support your mission. Tools to help you participate are Twitter and Co-Comment. You can also participate vicariously through bloggers by encouraging them to write about your organization. (10 hours per week - also includes listening tasks as they go hand-in-hand)