AFP: A Facebook Page your Fans Will Like (or Even Love!)

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This document provides guidance on creating an effective Facebook fan page for donors. It recommends: 1) Creating a social media strategy map with objectives, audience, content plan, tools, and metrics. The objective should support organizational goals. 2) Building an integrated strategy across organizational communication channels with a focus on mission and values. 3) Tips for setting up and maintaining an effective Facebook page, including getting a vanity URL, designating multiple admins, adjusting settings, setting a landing tab, cross-promoting, asking questions, tagging people, using multimedia, and monitoring insights.

Technology Business

A Facebook Fan Page Your Donors Will Like (or Even Love!) Presentation Title Subtitle and date You may include your name, title and company information here. Holly Ross Executive Director, NTEN facebook.com/nten.org twitter.com/ntenhross

The Steps: Architect your successbuild for strength & Flexibilitymove inkeep it maintained

A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy. Start with Strategy

Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan,[object Object]

Organization Goal: Increase online ticket sales Social Media Goal: Increase online community actions by 25% in one season. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

Step Two: BUILD for strength & Flexibility

Institutional alignment around mission, vision & values

http://on.fb.me/gxH4SR Tip Two: More than One Admin

http://bit.ly/diosatips Tip Three: Adjust Your Settings

http://bit.ly/fwxbxb Tip Four: Set a Landing Tab

http://on.fb.me/fZXaA3 Tip Five: Variety is the Spice of FB

http://bit.ly/diosatips Tip Six: Cross Promote

http://on.fb.me/hvFGoS Tip Seven: Ask Questions

Social media’s impact is expansive and has just recently begun to influence the world of search. The importance of a social media presence is crucial in increasing and developing your present marketing strategies. In my PowerPoint I will be addressing how to: •Create clear goals and objectives for your social media approach •Determine what social media platforms will be effective for your target audience •Develop social media policies and procedures for staff •Manage your social media strategy efficiently •Respond to negativity effectively •Measure and track the success of your strategy

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AFP: A Facebook Page your Fans Will Like (or Even Love!)

1. A Facebook Fan Page Your Donors Will Like (or Even Love!) Presentation Title Subtitle and date You may include your name, title and company information here. Holly Ross Executive Director, NTEN facebook.com/nten.org twitter.com/ntenhross

2. The Steps: Architect your successbuild for strength & Flexibilitymove inkeep it maintained

3. Step One: Architect your success

4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy. Start with Strategy

6. Audience

7. Integration

8. Tools and Tactics

10.

11. Organization Goal: Increase online ticket sales Social Media Goal: Increase online community actions by 25% in one season. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

12.

13. Audience

14. Integration

15. Tools and Tactics

16.

17. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.

18. Step Two: BUILD for strength & Flexibility

19.

20. Audience

21. Integration

22. Tools and Tactics

23.

24.

25. Institutional alignment around mission, vision & values

26.

27.

28. Step Three: Move in

29.

30. Audience

31. Integration

32. Tools and Tactics

33.

34.

35. http://on.fb.me/gxH4SR Tip Two: More than One Admin

36.

37. http://bit.ly/diosatips Tip Three: Adjust Your Settings

38.

39. http://bit.ly/fwxbxb Tip Four: Set a Landing Tab

40.

41. http://on.fb.me/fZXaA3 Tip Five: Variety is the Spice of FB

42.

43. http://bit.ly/diosatips Tip Six: Cross Promote

44.

45. http://on.fb.me/hvFGoS Tip Seven: Ask Questions

46.

47. http://on.fb.me/eJcac7 Tip Eight: Tag People

48.

49. http://on.fb.me/fjWK7P Tip Nine: Get Multi-Media

50.

51. Step Three: Keep it maintained

52. http://on.mash.to/e0bKYn Tip Ten: Get Insights

53.

54. Audience

55. Integration

56. Tools and Tactics

57.

58. http://bit.ly/cysG50 Tip Ten: Dashboards

59.

60. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits

61. BethKanter.org

62. http://www.nten.org/search/node/facebook

63.

Editor's Notes

Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.
http://www.flickr.com/photos/climens/3911106012/
Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections
Source: LEVERAGING SOCIAL MEDIA Understanding the Strategy and Putting it into PracticeFacilitated by Beth Kanter, Blogger and Co-Author, The Networked Nonprofit Hosted by Theatre Bay Area at the Contemporary Jewish Museum
http://www.flickr.com/photos/climens/3911106012/
Flickr Photo: http://www.flickr.com/photos/jp1958/4605284988/sizes/l/in/photostream/
http://www.flickr.com/photos/climens/3911106012/
Flickr Photo: http://www.flickr.com/photos/clockworkgrue/3527277010/
http://www.flickr.com/photos/climens/3911106012/
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/Need 25 likes. Go to http://facebook.com/username
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/11) Have more than one administrator for your Page. Protect your organization by making sure that you have at least two staff as Admins for your Facebook Page. If a staff person or volunteer leaves, and there isn't a second person named as Page Admin, then you have essentially lost access to your Facebook Page and your hundreds/thousands of fans.
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
Flickr Photo: http://www.flickr.com/photos/wyldkyss/3409358121/sizes/l/in/photostream/
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/
http://www.flickr.com/photos/climens/3911106012/
Flickr photo: http://www.flickr.com/photos/51847115@N03/5327411106/sizes/l/in/photostream/

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