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Twitter Strategies (LISMBC)

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Lisa Colton
Lisa Colton

A one hour webinar for the Long Island Social Media Boot Camp on Twitter strategies.

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TWITTER STRATEGIES FOR JEWISH ORGANIZATIONS Presented by Lisa Colton, Darim Online
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGENDA
[object Object],[object Object],[object Object],[object Object],[object Object],Characteristics of Social Media
[object Object],Traditional Media Brand in control One way / Deliver msg Repeat message Focused on the brand Educating Org creates content Social Media Audience in control Two way / Conversation Adapt the message Focused on the audience Influencing, Involving User and co-created content How are you adapting?
@username - mention someone, give credit, reply, call out RT - retweet DM -- direct message (private) #topic - “hashtag” to aggregate a conversation Review of Twitter Basics
 
[object Object],Keywords Influencers Staffing Who’s talking about you? Who’s talking about your field? What’s most important to your audience? Breadth, Depth, Reach Are you on their radar? What will they pass on? Who is listening? How do they respond? What are they learning? How do they pass on info?
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],@churchsoundguy
#1 Social media is continuing to evolve. Fast. ENGAGING
Red Cross
A Person, Not Just A Brand
[object Object],[object Object],[object Object],[object Object],[object Object],When to Respond
Real Life Example
[object Object],Social Content is Social Capital
[object Object],[object Object],Social Means: Make It Human
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Generate Buzz
[object Object],[object Object],[object Object],Lead Up To Events or Campaigns Source: Edelman
Find Your Voice
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use Multiple Channels Beth Kanter is 53
Community Building Source: Flickr user JYRO
Community Building Source: Flickr user Rick Neves
Community Building Source: Flickr user divemasterking2000
H C A O S M H M T U A N G I T Y #JED21
LISTS
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],REMEMBER: P.O.S.T.
Review of 5 Stages ,[object Object],[object Object],[object Object],[object Object],[object Object]
TWEET ON!

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Twitter Strategies (LISMBC)

Editor's Notes

  1. Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do
  2. This is a list of all the elements to hit The Best way to introduce all these elements is to just show twitter Can we do a live feed? – then we can just click through and point things out