The document discusses how to use visual social media to tell stories. It recommends that visuals are processed faster than text by the brain. Images can convey emotion and ideas more powerfully than words alone. Non-profits are using sites like Twitter, Facebook, Instagram and LinkedIn to share visual content that engages audiences and communicates their messages effectively. The document encourages attendees to think about how they can incorporate more images captured from their daily work to tell compelling stories online about their organization.
This is my presentation for Ignite Drupalcon, which addresses the question of 'What Can The Drupal Community Do To Build Contributors'?
This presentation was given after being inspired by the song 'A Shot In The Arm' by Wilco.
Camera Eats First: The Controversy over FoodstagrammingJulia Liu
Camera Eats First: The Controversy over Foodstagramming
Created by Julia Liu for FILM 260 (Queen's University)
All images are taken from Unsplash or my own photos (ARR.)
This is my presentation for Ignite Drupalcon, which addresses the question of 'What Can The Drupal Community Do To Build Contributors'?
This presentation was given after being inspired by the song 'A Shot In The Arm' by Wilco.
Camera Eats First: The Controversy over FoodstagrammingJulia Liu
Camera Eats First: The Controversy over Foodstagramming
Created by Julia Liu for FILM 260 (Queen's University)
All images are taken from Unsplash or my own photos (ARR.)
The Network Effect of Employee Engagement - GreenBiz Presentation by WeSpireWeSpire
Originally presented on the main stage at the GreenBiz Forum 2015 in Arizona on Feb 18th, this presentation walks you through two years of employee user trends from the WeSpire employee engagement platform. WeSpire analyzed the data with two questions in mind: 1) Is the Network Effect Real? 2) If so, then who or what catalyzes it?
Please watch our CEO & Founder, Susan Hunt Stevens present it live at http://www.wespire.com/resource/the-network-effect-of-employee-engagement/
The power of infographics
In the digital age, content spreads like wildfire. But the smartest content lends itself to easy comprehension and increased sharing. With 60 percent of the population classified as visual learners, incorporating graphic elements into your web content will boost your readership and traffic.
Studies show that our brains process images 60,000 times faster than text. It’s no surprise then that social media posts with an album or photo generate up to 180 percent more engagement than those without.
Infographics, in particular, are on the rise as an effective way to share data-heavy information. Google Trends research shows skyrocketing search interest for infographic-related topics in the past few years.
Take advantage of worldwide infographic interest by incorporating them into your brand’s marketing! Why use infographics? I’ll show you.
This presentation for the Virginia Extension Service Association annual conference on May 18, 2011, gave Virginia Cooperative Extension agents an overview of social media. It answered the following questions: What is social media? Why be social? How do you start? How do I know if it is working? What are the rules of engagement? Where do I go from here?
7 ways social media and digital content are changing broadcast mediaAlicia Whalen
7 ways social media and digital content are changing traditional broadcast media. The impact of digital media, technology and the connected consumer on traditional broadcasting presented by A Couple of Chicks Digital Marketing at Staying Tuned 2014 BBM Canada Conference.
How to use video to build communities and for activismManuela Senatore
It's no secret that video is powerful, but how can you make it more effective and shareable?
Community plus video is the answer.
Video has the power to influence change, as we are all aware.
Your community will be more effective with video, no matter how big it is.
Develop a community that matches your member avatar (in relation to your Call to Action) and you will attract new members to your ecosystem. They will learn more about you and you will learn more about them.
The goal of an activist is to inspire change, and for that to happen, they need support.
There are lots of ways to use social media to influence people's beliefs or get moral and material support to solve problems.
Videos can help you do this more quickly and effectively.
Connect with us: www.skillaproductions/business
Getting to Page One of Google with Social Media MarketingJeff Korhan
This presentation was presented at the annual GIC - Green Industry Conference in Louisville, Ky. This is a premier event that is attended by nearly 2,000 green industry professionals. It is held in conjunction with the GIE - Green Industry Expo.
Social Medial for Health Research: InterventionsYelena Mejova
A part of the Workshop on Social Media for Health Research, here we look at some of the latest research on the success of using latest tech for health interventions, including social support, wearables, and gamification.
Also check out slide deck on Social Media Research and Practice in the Health Domain at Weill Cornell Medicine Qatar https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Before you do ‘trial-and-error’ social media marketing, you’d better plan ahead and be ready for it to blow up – good OR bad. The opportunity for marketers is to leverage social amplification instead of sticking ads in social media sites.
A presentation on visual social media like Instagram and Pinterest, for the Michigan state tourism conference 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
The Network Effect of Employee Engagement - GreenBiz Presentation by WeSpireWeSpire
Originally presented on the main stage at the GreenBiz Forum 2015 in Arizona on Feb 18th, this presentation walks you through two years of employee user trends from the WeSpire employee engagement platform. WeSpire analyzed the data with two questions in mind: 1) Is the Network Effect Real? 2) If so, then who or what catalyzes it?
Please watch our CEO & Founder, Susan Hunt Stevens present it live at http://www.wespire.com/resource/the-network-effect-of-employee-engagement/
The power of infographics
In the digital age, content spreads like wildfire. But the smartest content lends itself to easy comprehension and increased sharing. With 60 percent of the population classified as visual learners, incorporating graphic elements into your web content will boost your readership and traffic.
Studies show that our brains process images 60,000 times faster than text. It’s no surprise then that social media posts with an album or photo generate up to 180 percent more engagement than those without.
Infographics, in particular, are on the rise as an effective way to share data-heavy information. Google Trends research shows skyrocketing search interest for infographic-related topics in the past few years.
Take advantage of worldwide infographic interest by incorporating them into your brand’s marketing! Why use infographics? I’ll show you.
This presentation for the Virginia Extension Service Association annual conference on May 18, 2011, gave Virginia Cooperative Extension agents an overview of social media. It answered the following questions: What is social media? Why be social? How do you start? How do I know if it is working? What are the rules of engagement? Where do I go from here?
7 ways social media and digital content are changing broadcast mediaAlicia Whalen
7 ways social media and digital content are changing traditional broadcast media. The impact of digital media, technology and the connected consumer on traditional broadcasting presented by A Couple of Chicks Digital Marketing at Staying Tuned 2014 BBM Canada Conference.
How to use video to build communities and for activismManuela Senatore
It's no secret that video is powerful, but how can you make it more effective and shareable?
Community plus video is the answer.
Video has the power to influence change, as we are all aware.
Your community will be more effective with video, no matter how big it is.
Develop a community that matches your member avatar (in relation to your Call to Action) and you will attract new members to your ecosystem. They will learn more about you and you will learn more about them.
The goal of an activist is to inspire change, and for that to happen, they need support.
There are lots of ways to use social media to influence people's beliefs or get moral and material support to solve problems.
Videos can help you do this more quickly and effectively.
Connect with us: www.skillaproductions/business
Getting to Page One of Google with Social Media MarketingJeff Korhan
This presentation was presented at the annual GIC - Green Industry Conference in Louisville, Ky. This is a premier event that is attended by nearly 2,000 green industry professionals. It is held in conjunction with the GIE - Green Industry Expo.
Social Medial for Health Research: InterventionsYelena Mejova
A part of the Workshop on Social Media for Health Research, here we look at some of the latest research on the success of using latest tech for health interventions, including social support, wearables, and gamification.
Also check out slide deck on Social Media Research and Practice in the Health Domain at Weill Cornell Medicine Qatar https://www.slideshare.net/IngmarWeber/social-media-research-and-practice-in-the-health-domain-tutorial-part-ii
Before you do ‘trial-and-error’ social media marketing, you’d better plan ahead and be ready for it to blow up – good OR bad. The opportunity for marketers is to leverage social amplification instead of sticking ads in social media sites.
A presentation on visual social media like Instagram and Pinterest, for the Michigan state tourism conference 2015.
At Tourism Currents, we do online & in-person training in social media for tourism & hospitality. More at http://www.tourismcurrents.com
Slides of my presentation on the visual revolution and visual content marketing at Social Media Week Rotterdam 2015. If you'd like to know more, have questions, or want to receive a Very Short Introduction to Visual Content Marketing please send an e-mail to VCM [at] elsekramer.com.
The Art of Storytelling for PPNT Strefa StartupPiotr Bucki
Storytelling to umiejętność budowania prawdziwych historii. Takich, które możesz wykorzystać w personal brandingu, marketingu i budowaniu opowieści o marce i produkcie. Historii opartych na prawdzie i takich, w których bohater ma motywacje, pomocników i mierzy się z prawdziwymi dramatami. O tych i innych elementach dowiesz się z tej prezentacji.
JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling.
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer.
Originally presented at Oklahoma City’s Ad Club on 6/13/12.
With the emergence of new platforms like Pinterst and Instagram as well us updates to venerable social giants like Facebook and Google+, it's clear that social media is getting increasingly visual. This presentation provides an overview of these updates and 6 things your brand can do to prepare. More at http://www.nickwestergaard.com.
This was originally presented as the closing keynote at the APPA National Conference in Chicago on July 27, 2011. For more information, please check out http://www.nickwestergaard.com
Marketing 360 stopni a Inbound MarketingPiotr Bucki
Inbound Marketing to tzw. aktywny marketing przychodzący. W tym modelu skupiamy się na działaniach w Internecie (choć w sumie nie tylko), które nie polegają na zalewaniu klientów masą expand banerów i rectangli oraz linków sponsorowanych, a tworzymy treści, mające na celu bycie odnalezionym przez nich. W dużym uproszczeniu obejmuje trzy główne obszary: marketing w wyszukiwarkach, blogi i media społecznościowe. Dla mnie Inbound Marketing jest naturalną odpowiedzią na spadek efektywności tradycyjnych, outbound’owych technik marketingowych takich jak: outdoor, reklamy prasowe czy TV. Uwzględnia też zmiany w zachowania konsumenckich, w których to klient, który dokonuje przedzakupowego researchu w sieci ( m.in. tzw. Efekt ROPO - Research Online, Purchase Offline) sam znajdzie kontent, który jest dla niego wartościowy z perspektywy przyszłych, potencjalnych zakupów. Działając w ten sposób Inbound Marketing za wszelką cenę stara się być nieinwazyjny.
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
Media społecznościowe są jak seks – wszyscy o tym mówią, wszyscy chcą to robić, ale naprawdę niewielu wie jak dobrze to robić. Zamiast budować trwałe związki często trafiają się nam znajomości na jedną noc. I w seksie i w mediach społecznościowych ważny jest podryw – pierwsze wrażenie, ale jeśli chcemy mieć szansę na więcej trzeba się starać i mieć dobrze przemyślaną strategię działania.
Storytelling for UX. Why Stories MatterPiotr Bucki
Storytelling is all about telling stories – the most natural way to communicate and understand the world around us. It’s about using narrative to explain the world.
Why tell stories?
Because stories matter and contrary to bare facts they can create engagement and are influencing the relation building process. They can also help you manipulate realty. But that’s what I strongly do not advocate.
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
Students' Unions in the Age of Social Media (Membership Services Conference 2...Laura Dickens
Created by George Creasy (Societies Officer) and Laura Dickens (Campaigns Coordinator) at Warwick Students' Union.
This session was delivered 26th August 2015 to the Membership Services Conference, organised by WIDAR and NUS to representatives from Students' Unions across the country.
The session explores different social media; getting the most out of Facebook and Twitter; Vlogging and Blogging; Instagram; Periscope; YikYak; Snapchat and provides advice on how to deal with internet abuse.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Social Media for Nonprofits: What Is It and How Do We Do It?Erin McMahon
This slide deck was created to go with my presentation for the United Way Southern Neighbors Conference, June 24 - 26, 2009. It focuses on social media basics for nonprofit, including planning and some actionable takeaways like Listening.
A presentation prepared for British Universities & Colleges Sport (BUCS) for the 2014 Conference. Presented by Sarah Edwards Creative Director at Make it Digital
In this third session of Sage\'s Web Wise series, Dan Gonzalez, Web Manager at Sage Nonprofit Solutions, provides information on the explosion of social media and its application to nonprofit organizations.
Leveraging Social Media To Raise Funds for Nonprofit OrganizationsAbila
The third session in the Web-wise series, you will learn to understand the recent explosion of social media and its application to nonprofit organizations, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions.
Social Media for Social Change: Connecting Activists and Raising Awareness Online. Presented by Julie Neumann at the 2009 National Eating Disorder Association Conference. By connecting, communicating and collaborating, we can fight back and make a difference.
What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!
Similar to How to Use Visual Social Media to Tell Your Story (20)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10. 75% of American Fisheries Society members
indicated that they use social media.
Of those who use social media:
• 87% use social media for networking
• 76% communicate scientific findings with the public
• 69% use it for constituent/public outreach
10
30. Average Attention
Span in 2013:
8 Seconds
(It was 12 seconds in 2000.)
National Center for Biotechnology Information, U.S. National Library of Medicine
111. Exercise
1.
Pair up with the person next to you.
2.
Pick three ideas that relate to main
Oceans’ story that want to tell.
1.
Imagine two visuals you could use
to tell each story.
113. Discussion
1.
Please pick one visual to share.
2.
Group: What other visuals could tell
that story?
1.
How could you imagine capturing
this image considering your daily
activities?
Greeting. Bio. Purpose of presentation. If Oceans’ has more of its thought leaders creating their own voice online and sharing the story through social. Build their social klout, be more personable. Show that you can tweet and ask questions to specific people at Oceans.
Review of Oceans’ Story.You naturally benefit from being an organization with such a beautiful, impactful mission where you are so close to the very world you’re hoping to improve.
I am here to help each and every one of you become a vessel to spread Oceans’ amazing stories. Oceans’ potential reach is a function of all of it’s entire employee base. And your work will be inherently easier if we all work together to make your mission and stories head louder.
And the good news is, we are living in the world where the technology is also working in our favor. We live in a world where not only is it natural for us to share content across social networks, but it encouraged and enjoyed. This social internet culture is one where humans crave visual content and admire it from their monitors, home computers and mobile phones.Today we’re going to bring those two pieces together: Discuss the social tools we have available to tell Oceans’ stories, and then talk about the power of visuals and why visuals particularly will make this medium incredibly powerful for you.
Before we begin, I’d like to pose a few questions to the group. Who are using social channels today? Who is using it to share their work? Visuals or text?Do you believe your target audience is using social media today?
Turns out, they are. Pew research broke out social media consumption by age group, and if you look at the 18-64 group as a whole, 70% of that group is using social channels. Reference:http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
… And a large portion of that social media consumption comes from Facebook. Facebook is the largest of the social networks considering active users. 71% of online adults are using Facebook on a regular basis (Pew Research)
AmericanFishieries society is a professional society for fishieries scientists. http://www.fishdata.org/newsletters/november-2013/use-social-media-afs-members1073 Respondents
So now we’ve discussed the vast usage of social channels, but why is visual content an opportunity specifically? This opportunity comes from a technology shift, where visual content now is both emphasized and consumed more than text-based media.
… And a lot of this visual shift was caused by technology advancements invented by Facebook, largely by the new invention of “Facebook Timeline” and many other enhancements that prioritize visual content on the network through the size and placement of the images.
And if these changes in social networks’ appearance and functionality wasn’t enough to prove that Facebook was truly betting on images as the future for social networking, it’s 1B dollar purchase of Instagram, a then completing visual network, surely was the proof that hit it home. So now from here … show you some before and after examples.
Take a look at Facebook around approximately 2010, not too long ago. Newsfeed on Facebook. What you’ll notice is all social networks have some sort of feed component.
And look at it now … a Facebook previously full of text-based posts is now full of visuals.
Even LinkedIn, a mainly business-focused network with over 259 million users, is adapting to these visual changes by better showcasing images on their network.
Here is a view of the home screen of LinkedIn about 6 years ago.
And here is today. LinkedIn, even a business-focused site, is taking advantage of the use of visuals on its network and making it easier for uses to showcase visual content to their audiences.
Here is a view of the home screen of Twitter about 6 years ago. It is very basic, and only features “what is happening” vs. being focused on content.
Now Twitter features image, videos, and lets organizations customize their individual pages.
But one final question. Yes, social networks are featuring visual content more. But has this changed social users’ behavior by encouraging them to post more visual content as well?
The answer is yes. Publishing of visual content, specifically photos, has grown from 45% to 52% in one year. Showing that not only are they consuming more visual content, they’re contributing more as well.
We understand that visuals are now the trend. However, at the end of the day we want something that will work and be effective in Oceans’ communication strategy. Well, we have good news again …
Turns out that visuals are processed at 60,000 times faster in the brain than text. Which makes sense – we evaluate the every day world with our eyes. We are trained from birth to analyze our surroundings and come conclusions using visuals.http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx
And the fact that visuals are processed faster will be very helpful to us. Guess what this statistic is? [Build] It’s the average attention span of an adult in 2013. And even more interesting it turns out it’s shrinking. [BUILD] In fact, it was 12 seconds in 2000. http://www.statisticbrain.com/attention-span-statistics/
The rise of visuals are causing humans to interact with social content more often as well. This is original research I did in order to learn how people interacted with visual content on Facebook vs. text-based content. And I found that visuals received 104% more comments and 53% more “likes” than text-based posts. People who view visuals feel more encouraged to interact with them, which is helpful for us as communicators because “Likes” and “Comments” are a mechanism that help the content we offer be shared further. We get expanded reach of our message through this type of content.
But I want to put my money where my mouth is and give you all the chance to experience this for yourself. Can you truly absorb an idea -- or better, an emotion -- from a visual more quickly and effectively than text. Let’s walk through a few examples … I will show you a short story via text, and then I will show you a visual. From there, we can discuss how they moved or educated you differently.
Text 3http://articles.latimes.com/2012/oct/11/nation/la-na-nn-autopsy-baby-panda-20121011
Visual 3 http://peaslog.com/peaslog/peasblog.html
60,000X
13 photo examples.
>>14,909 likes>> ASPCA logo on girls’ tshirt.>> Unique expression by the dog. >> About the dog, not the girl.
https://www.facebook.com/photo.php?fbid=10152082723431522&set=a.266886361521.178030.92289741521&type=1&theater – Oceans’ Champions: Work with policy makers. Political voice for the ocean. Policy-focused organization still using compelling images.
>> Really impactful image that tells a story without words.>> Child, implying looking toward the future. He’s in white, implying purity.>> Discovering trash! >> You can imagine how a conversation with a policy maker might be slightly different if he/she saw this image first.
>> 94 likes, NOAA Fisheries>> Happy person, doing her job. Making real discoveries. >> Great example of a governmental body that is still social media-friendly and showing that the org is real people doing real work. >> Makes the mission **more tangible** by showing the faces of the people working to make an impact.
>> 1971 likes>> Sad man, walking away with his comfort kit. Normal guy!>> Great example of a graphic with a text overlay for additional context.>> Good example of an image that educates, makes a point, and has an emotional impact.
>> 101,799 likes! (Also a testament to National Geographic’s enormous audience.)>> Great example of strong, dramatic photocontent. >> Uses the power of beauty to compel people to care about the mission.
From Twitter:https://twitter.com/UNICEF/status/419770266885971969
>> 241 Retweets on Twitter>> Simple photo – not professional. Anyone could have taken this. >> Great image of seeing what’s being done on the ground and how children are being helped.>> Also can see the line of children waiting for the vaccine, making it clear the organization is helping many kids.
Inforgraphic on Facebook
>> This organization is Ocean Health Index>> They wanted to educate users on some key data points using an interesting visual approach.>> The visual data not only catches your eye, it makes it easier to understand>> Infographics can be relatively easy to recreate in tools like PowerPoint.
From Instagram
>> 2,424 Instagram likes>> Great story of these boys’ happiness after receiving clean water.>> Creative use of visual effects, focus (literally) on the boys. >> Also a great way to give their donors satisfaction – they can see the happiness their contributions can have.
From Twitter: https://twitter.com/jpezzillo/status/404256917674917889
>> Great example of an individual working for this nonprofit (Room to Read) sharing content on her own. >> This is a casual image via a phone, which shows the type of work this organization does. >> The boy is very engaged and focused. This education is clearly valuing him. You can see the actual people this organization helps.
http://instagram.com/noaafisheries
>> Shows off the amazing wildlife the organization works with.>> Look at the amazing things this organization sees on a regular basis! Wouldn’t be amazing to work with them. >> Another example of making the organization very personable. http://instagram.com/noaafisheries
From LinkedIn:http://www.linkedin.com/company/11401
>> 57 LinkedIn Likes>> Dramatic, unique-looking animal. >> This organization used the photo as an opportunity to get people’s attention and then educate them about the animal. >> Also a very simple photo that is still very intriguing.
From Instagram: http://instagram.com/p/fVkbfIw3yX/
>> 923 Instagram likes, Organization is Pencils of Promise>> This is an image meant to make a political statement>> It is as simple as some light text overlap on a nice image of a girl. >> Puts a face to the mission. It’s not just about helping girls, it’s about helping THIS girl.
>> 13,846 likes and 13,023 shares!>> Great example of using the element of surprise to create intrigue>> These became a meme, or a highly shared piece of content>> Example of an image that takes thought, not visual prowess.>> Also, graphically speaking, it was incredibly easy to create with only a small text overlay on an image.
This is the section where we get to help you all become communicators. Imagine the increase in the amount of content the Oceans’ staff would be producing if everyone in this room starting posting at least one post a week to social. Imagine if everyone posted a photo per day! The amount of content about Oceans’ and the Oceans’ mission would rise, and the potential audience that Oceans’ could education and influence would rise as well. It’s a collaborative effort.Now, let’s go through each network step-by-step to see how it’s used, who is already using it well, and how you all could post to that network as soon as today.
645 Million Twitter users. What makes Twitter unique, is the fact that each post needs to be fewer than 140 characters. It’s used to post short snippets, interesting links, and now photos. In fact, you can see how well the photo stands out on this stream. Images have a strong potential to be found on Twitter, which is good, because the volume of posts on Twitter is much higher than other networks. (There are 58 million tweets posted per day.)
Great example of a nonprofit on Twitter is Charity water. Almost all of their posts (or Tweets) on Twitter are images, making for an incredibly impactful stream of content.
A reporter from the Guardian tweeted @EDFOceans to participate in an ‘eco-audit’ (live blog of comments from NGOs).
Our EU Director Britt contacted him with her comment.
Her comment was included in said eco-audit.
He then quoted her in his follow up story (bottom right).
We already mentioned that Facebook is an incredibly widely used social network with over a billion uses. People use Facebook to post text, images, links, and more. It’s probably the most social of the social networks, where it’s widely used to connect with people and information that users really like. Humans have “profiles” and businesses have “pages.” Businesses are encouraged to be as human as possible on Facebook by showing it’s personable side.
A great nonprofit using Facebook is The Breast Cancer site. What I like about them, is they mix images, photos, and graphics with text throughout their posts. They are also taking advantage of the very social nature of Facebook where users can “like” and comment on things by encouraging it in the images itself.These types of graphics can be made as simply as taking an image into PowerPoint to add graphic elements.
Since we understand that Facebook is most often used for personal use, we don’t expect you to use it for your Oceans’ communications. In this case, it would be great if any images you capture can be saved and sent to Violet directly to be shared on your organization’s Facebook page.
Instagram is a smaller network with 152 million users, and is primarily used for sharing photos exclusively. Photographers and people doing cool and interesting things in cool places use Instagram to document their experiences and share visuals with their network.
National Wildlife Foundation has a beautiful instagram page, featuring powerful images of their animals.
Instagram is a mobile app, and can only be used on a phone. This is why it’s so easy to share photos taking via the phone on the go.
With 540 million users, Google+ is Google’s own social network. And while the number of people who use Google+ purely to post content and interact with other is low, there are benefits to regularly contributing content, especially visual content.
For example, Kiva is group a fundraising organization with a very active Google+ page.
And you can see that a recent post and image that Kiva shares comes up on the Google homepage when you search for the organization.
Google+ Hangouts on Air is another interesting feature of the network. Users use Hangouts on Air to launch a livestream, or a live broadcast straight from the computer. Any user can host an audience up to 10 users. Some nonprofits have partnered with Google or other organizations to have larger broadcasts without an attendee limit. This might be an interesting opportunity for the communications team to have a larger broadcast for people to tune in at home. For reference:https://support.google.com/plus/answer/2553119?hl=en&ref_topic=2553242&rd=1
LinkedIn, the most business-focused network, has 259 million users. Like Facebook, an individual can have their own profile, and an organization can have a Company page.
Ashoka has an interesting company page, where they use it to show off infographics and other data-driven images.
Rahel from EDF oceans posted in the Marine Fisheries Network on LinkedIn.
Then, a catch share critic commented with a question.
Rahel then provided substantive information. This is a great example of a conversation that might not have happened if she hadn’t posted to LinkedIn.
If you all choose one network to use for your own personal communication, I encourage you to use LinkedIn. The audience is very professional in nature, and it will be very helpful for you to grow your own thought leadership on LinkedIn. The following is how you share content and images via your LinkedIn personal profile.
And finally, you can always email your great images to the communications tool directly. Mobile phones make it really easy to take photos directly via your phone and share it via a social network of right from email. Here’s how:
Mention there will be organizational assistance and training to go into details.