The document outlines various social media tactical approaches for nonprofits, including listening, participating, sharing stories, generating buzz, and community building. It discusses specific tools for each approach and provides examples. Key points covered include using hashtags for listening, deciding who responds to comments, using influencers to spread buzz, developing engaging content to encourage sharing, and having a community manager to guide fan growth.

1. Social Media Tactical Approaches and Tools Social Media and Nonprofits: Two-Day Intensive Workshop

3. Tactical Approaches Generate Buzz Share Story Listen Participate Community Building & Social Networking

5. Listen Buzz Share Your Story Participate Social Networks

6. Tactical Approaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tactical Approaches and Tools Share Story

7. Listening is knowing what is being said online about your organization and your field.

8. A few listening tools …

10. Key Words Are King!

11. A homeless person isn’t someone you pass on your way into a fancy restaurant

12. Listening with Twitter Search

13. Twitter Search

14. “ Stroke is a very intimidating and personal subject. While many stroke survivors don’t engage in social media, at least early in their recovery, their caregivers do reach out and share their experiences.” – American Stroke Association

15. Listening leads to participation

17. Participation Tools

21. Happy Ending! Givewell uses Network for Good - nearly $70,000 raised

23. Sharing your story social media style …

25. What type of blog? Adapted from Nina Simon: Museum 2.0 Blog Personality Blog Specialized Content Aggregates Content Institutional Blog

26. Institutional Aggregates Content

27. Specialized Content Personality

28. Podcasting How will you maintain a consistent work flow and content? Who will be your .org’s voice?

29. Photo Sharing

30. How are you engaging with people and encouraging content creation?

33. Spreading Buzz

34. A Few Tools

37. Results 7,600+ unique visitors in a single hour More than 35,000 unique visitors in one day (best ever)

38. Digg Effect

40. Twitter for generating buzz and spreading charitable giving …

44. Community Building and Social Networking Community Building & Social Networking

45. How will your organization represent itself on social networks? Who will develop or repurpose content? How will it integrate with your web presence? What’s your engagement strategy? Who will implement? Questions

55. Growth of Facebook fans since Community Manager involvement

58. All sources and additional material can be found on the WeAreMedia Wiki http://www.wearemedia.org/

60. If you remix this presentation, please add your remixed version to the wiki. Thank you