The document discusses using technology to track engagement and build relationships between organizations and constituents. It presents an engagement pyramid with different levels from followers to leaders. It also provides examples of how one organization used targeted outreach and cultivation to acquire 1800 new supporters for their climate change work and move many to higher levels of engagement. Breakout groups are asked to discuss strategies for engaging constituents at different levels of the pyramid.

1. Technology & True LoveIntegrated Engagement TrackingDrew Bernard & Shawn KempONE/Northwest

2. During this session Relationship Phases & Engagement ModelChannels of EngagementCapturing and Tracking InformationMonitoring ProgressExampleBreakout Session

3. Meta points Engagement -> Relationships = Mission AccomplishedCRM is a key ingredientTracking & Measuring relationshipsConnected technology makes all possible

4. State-based, Regional & National Social Change OrganizationsOur Clients

5. Engagement  RELATIONSHIPSEngagement is the fuel of lasting, productive relationships.

6. EngagementPyramidLeadersTraditional OutreachOrganizersWord of mouthSupportersFollowers

7. Online Engagement YouTubeTwitterFlickrMySpaceTablingBlogPhoneFriendFeedActivismMicro-blogginIn-PersonEventsSocialMediaOnlineActivismTrue Love Requires Engagement The act of holding one’s attention. Inducing one to participate and take action. WebsiteVolunteerOpsWikiSocialMediaSMSEmail ListsCollaborationSpaceEmailDel.icio.usAboutUs???????????????ONE/Northwest

8. If a tree falls in a forest?Track – Measure- Use ONE/Northwest

9. If a tree falls in a forest?Pulling InLearning MoreReaching OutPersonalizedConstituent Relationship Management(CRM)ONE/Northwest

10. FollowersSupportersOrganizersLeadersOutreach

11. Reaching OutYouTubeTwitterFlickrBlogosphereWord of Mouth(FOF)MediaPRPhonebankDirect MailOutreachCanvassingEvents & TablingEmail

12. inspiringFollowersYouTubeTwitterFlickrWord of Mouth(FOF)Action AlertsWebsiteDrip CampaignNewsletterEventsFollowersEmailBlog

13. empowering supportersYouTubeTwitterMembershipDonationsDrip CampaignsActivismPhone, LettersPetition, etcOnline DiscussionsBlogWebsiteNewslettersEventsHouse partiesRallies, etc.WebsiteSupportersVolunteeringSMS

14. Coordinating OrganizersYouTubeTwitterMembershipDonationsPersonalContactActivismPhone, LettersPetition, etcOnline DiscussionsTheir SocialPlaces/BlogCollaborationSpaceNewslettersEventsHouse partiesRallies, etc.WebsiteOrganizersVolunteeringPhone BankingEtc.SMS

15. CultivatINGLeadersStaff, BoardSpokes PeopleAdvisorsPersonal ContactActivismPhone, LettersPetition, etcOnline DiscussionsCollaborationSpaceLeadersEventsHouse partiesRallies, etc.MembershipDonation

16. Data Captured Name & Contact

17. Source Campaign

18. Date

19. Issues

20. Location

21. Activity

22. Demographics

23. Psychographics

24. Channel

25. PermissionsData CapturedActivitiesEvents Attended

26. Email responses

27. Website usage

28. Social media ParticipationCampaign AssociatedDates