Marshall McLuhan & Innovation Theory

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This PPT briefly explains media theorist Marshall McLuhan's "The Message is the Medium" and contrasts his theory with two innovation theory readings. It ends with three class discussion points about McLuhan and his relevancy today.

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FRAMEWORKS AND THEORIES: DIFFUSION AND ADOPTION DISCUSSION OF MARSHALL MCLUHAN’S “THE MEDIUM IS THE MESSAGE” AND CLASS READINGS UW MCDM COM546 Discussion Group 1 Jan. 27, 2008 Suna Gurol

MARSHALL McLUHAN The Medium is the Message ,[object Object],[object Object]

A FEW HIGHLIGHTS FROM McLUHAN… ,[object Object],[object Object],[object Object],[object Object]

CLASS READINGS “Disruptive Technologies: Catching the Wave” ,[object Object],[object Object],[object Object]

CLASS READINGS “The Innovation-Decision Process ” ,[object Object],[object Object],[object Object]

DISCUSSION QUESTIONS ,[object Object],[object Object],[object Object]

REFERENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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