This document provides strategies for individuals to effectively use social media to change the world. It recommends starting small by choosing one or two social media tools to use consistently for 21 days to build a habit. It also suggests demonstrating the value of your efforts by listening, participating, sharing stories, and generating buzz on social networks, blogs, photo and video sharing sites. The document lists challenges that may arise in using social media and provides contact information for further assistance.

1. People who change the world need the tools to do it.

2. LOSE CONTROL: How social media is changing your stakeholders and what you need to do about it.

6. YOU!

8. THEM! http://flickr.com/photos/patisfaction/33984854/

10. WHICH Internet Tools?

12. http://flickr.com/photos/lwr/2558230270/

13. http://flickr.com/photos/engelsgjerd/825755472/ Starting Strategies

14. You Are Not a Dunce http://flickr.com/photos/flavor32/2446057867/

15. http://flickr.com/photos/rachel-b/785104044/ Jump in as an Individual 21 Days to Make a Habit

16. Start Small http:://flickr.com/photos/monsieurlam/1525633763/

17. Demonstrate the Value http://flickr.com/photos/photophonic/2116853481/

18. Shhh…Don’t Speak

24. Challenges http://flickr.com/photos/21313845@N04/2402698820/

25. Challenges http://flickr.com/photos/21313845@N04/2402698820/ http://www.austinthirdgen.org/upload/piechart.jpg

26. Challenges http://selenaporsiempre.forumup.org/about3070-selenaporsiempre.html

27. Challenges http://flickr.com/photos/annebuzz/2666655572/

28. Challenges http://flickr.com/photos/yuan2003/130559143/

29. Challenges http://flickr.com/photos/pete4ducks/388692316/