Canadian professor, author and philosopher Marshall McLuhan claimed in the 60s the Medium is the Message. With the proliferation of devices -- was he right?
Canadian professor, author and philosopher Marshall McLuhan claimed in the 60s the Medium is the Message. With the proliferation of devices -- was he right?
Presented to ma'am Noshina Saleem (the acting Director of ICS, PU, Lahore).
This presentation will give an picture of ideology and its link to media and then how can it get power when ideology and media mix together. This is purely for academic purposes.
Chapter 10 - Conflicts of Interest - JNL-2105 - Professor Linda Austin - Nati...Linda Austin
This presentation for student journalists defines conflict of interest and apparent conflict of interest, describes the impact on credibility of a conflict of interest, and outlines how to avoid conflicts of interest in four common areas. It is based on Chapter 10 of The Ethical Journalist by Gene Foreman and was developed by Professor Linda Austin for her journalism ethics students at the National Management College in Yangon, Burma.
Presented to ma'am Noshina Saleem (the acting Director of ICS, PU, Lahore).
This presentation will give an picture of ideology and its link to media and then how can it get power when ideology and media mix together. This is purely for academic purposes.
Chapter 10 - Conflicts of Interest - JNL-2105 - Professor Linda Austin - Nati...Linda Austin
This presentation for student journalists defines conflict of interest and apparent conflict of interest, describes the impact on credibility of a conflict of interest, and outlines how to avoid conflicts of interest in four common areas. It is based on Chapter 10 of The Ethical Journalist by Gene Foreman and was developed by Professor Linda Austin for her journalism ethics students at the National Management College in Yangon, Burma.
These slides are based on the article: "What Trump Understands About Using Social Media to Drive Attention" by Barbara Bickart, Susan Fournier, & Martin Nisenholtz.
As part of a school project, my team presents the main findings of the article. Also, we present our own ways on how brands can utilize the Trump approach effectively.
19th October 2023. Get ready to explore the current state of retail (media), get inspired by using new sales channels and learn more about the next gen buy shift. Industry experts will share their insights and success stories that are reshaping our industry today.
This a presentation made at the "Alliance Française" in Washington D.C on May 31, 2012 about political communication in France and in the U.S.
This presentation is meant to support the transmedia documentary project "Moneyocracy".
Communication strategy lessons @ Panteion University (Dept. of Communication, Media & Culture).
This is my first one, a prologue to advertising history.
06/03/2012
http://1story.tumblr.com/
CMOtalk Webinar | Marketing in uitzonderlijke tijdenEnergize
Hoe je als organisatie en merk omgaat met de effecten van Covid-19.
Communicatie voelt in deze tijden als koorddansen. Alle acties worden nauwlettend gevolgd. Hoe bereid je je zo goed mogelijk voor op het grote onbekende, het nieuwe normaal?
Tijdens de digitale CMOtalk ‘Marketing in uitzonderlijke tijden’ deelden Klaas Weima, Ingrid van Frankenhuyzen (Crisiscommunicatie specialist) en Kasimir Vermeulen (Strategy Director bij Energize) hun ervaringen met 20 CMO's. Dit uitzonderlijke webinar werd afgelopen donderdag 2 april georganiseerd door Energize in samenwerking met partners Adobe en Microsoft.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
A public version of the slides for a corporate OODA loop workshop I've delivered multiple times over the years. The very first version of this was delivered as an informal talk at the Boyd and Beyond conference at Quantico in 2012.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Accelerate your Kubernetes clusters with Varnish Caching
The Message is the Medium
1. The Message is the
Medium
Venkatesh Rao
Twitter: @vgr
European Trend Day, March 19, 2014
2. “Because the purpose of business is to create a
customer, the business enterprise has two–and only
two–basic functions: marketing and innovation.
Marketing and innovation produce results; all the
rest are costs. Marketing is the distinguishing,
unique function of the business.”
-- Peter Drucker (1967)
^
and keep
Grand Unified Theory of marketing today…
4. the BIG assumption
The medium is the message (Marshall McLuhan)
how a message spreads shapes what it means
5. Medium is the Message in the 1960s
Radio listeners thought
Nixon had won
Television watchers
thought Kennedy had won
Producer context: studio Consumer context: living room
6. The message is the medium
what a message means shapes how it spreads
but what if…?
7. Message is the Medium in the 1960s
Message:
“Social Object”
Jyri Engestrom,
2005
Tupperware party
Party is
consumer
context
Producer context: product Consumer context: party
8. Producer context
Medium is the
message
Consumer context
Message is the
medium
Two contexts for all marketing…
11. I’m the
CMO, I’m in
charge here!
CMO budgets
now exceed CIO
budgets!
Do you feel
in charge?
And that gives
you power over
IT?
12. “Phil doesn't just go on one date with Rita, he goes on thousands of dates.
During each date, he makes note of what she likes and responds to, and drops
everything she doesn't. At the end he arrives at -- quite literally -- the perfect
date….But at the end of this perfect date, something impossible happens: Rita
rejects Phil.”*
-- Jeff Atwood, Coding Horror
* http://blog.codinghorror.com/groundhog-day-or-the-problem-with-ab-testing/
13. 3/16/2014 Venkatesh G. Rao 13
“Half the money I spend on advertising
is wasted; the trouble is I don't know
which half.”
– John Wanamaker
100 Years Ago…
Now…
“99% of the money is wasted, but we
know EXACTLY which 99%”
– Ghost of John Wanamaker
15. 1890 1920 1950 1970 1990 2010 2030
Certainty
Yellow
Press
Vicks
Salesman
Mad Men
Al Ries
P. T. Barnum
Seth Godin
Radio
Mature
Press
TV
Internet
Tim Ferriss
?
Hypothesis: Peak Attention ~1970
Ed Bernays
AdBusters
Whitaker
and Baxter
17. If you try to increase control of consumer
context by increasing investment in producer
context, you get a race to the bottom
Focus less on episodic campaigns
Focus more on persistent presence
18. Finite game: goals lead to episodic behaviors
Infinite game: persistent behaviors lead to goals
19. Producer context Consumer context
1970: Customers as babies – parental authority (0-12)
2014: Customers as teenagers – peer pressure (12 – 19)
2030: Customers as adults – personal choices (19 - ?)
Why?
21. Growth hacking
Manage the stage that contains the consumer context
Examples: Tim Ferriss, Ryan Holliday, Patrick Vlaskovits
22. Scene hacking
Steward language evolution in the consumer context
Examples: O’Reilly media, Maker movement, Andreessen-
Horowitz
23. Slow marketing
Be the True North in the consumption context
Examples: Google, Paul Graham, Elon Musk
24. the purpose of business is to create and keep a
customer
-- Peter Drucker
v 2.0 to catch and release
v 2.1 to tag and release
v 2.2 to recognize and release
v 2.3 to arm and release
v 2.4 to equip and release
25. Acknowledgements: Seb Paquet, Patrick Vlaskovits, Rob
Salkowitz, Jeremy Epstein, Marc Andreessen and many others.
Thank You!
Blog: ribbonfarm.com
Twitter: @vgr
Email: vgr@ribbonfarm.com