The document discusses how disruption is now the new normal due to factors like digital natives prioritizing platform innovation, the ease for terrorists to target locations using consumer technology, and the decreasing lifespan of companies. It notes how disruption has sped up adoption of new technologies and business models, citing the rapid growth of Airbnb guests. The document questions whether companies can keep up with this new normal of digital disruption or if they will try to preserve the status quo.

2. „Our competitors, particularly digital native ones,
treat platform innovation as a core function”

3. „Now any terrorist group can pinpoint targets with
GPS devices they buy of Amazon.com”

4. DISRUPTION
IS THE NEW
NORMAL

9. SPEEDING ADOPTION

10. BIG BANG DISRUPTION

11. DECREASING COMPANY LIFESPAN

13. 11M+ 1 million guests per
month in 2014
Total Airbnb Guests
11M
8M
6M
3M
0M
2008 2009 2010 2011 2012 2013 2014

14. Wait + See
=
Please make me irrelevant

15. technology irruption business disruption

16. Old disruption Digital disruption
10 X The
Innovators
1/10th
The costs
100 X
The Power

17. „The single biggest reason for companies to
fail, is that they overinvest in what is, as
opposed to

18. „Institutions will try to preserve the problem
to which they are the solution”

20. Are you fast enough to deal with the
New Normal of digital disruption?
Can your company be as disruptive
as a start-up?
Is the obsession with the customer
experience driving all your design decisions?