Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
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Through customer experience & digital ecosystems to new business models – The operation and business models of the future are digital. A successful digitalization therefore needs more than just innovative technologies. Novel concepts are required! It’s the time to rethink: Only when customer experience, platforms and enterprises interlock is it possible for the power of digitalization to truly unfold. We use tangible examples to showcase the impact of the digital chain on enterprises, how Design Thinking, Agile Development, Co-Creation and technology collude and how ecosystems drive new business models.
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Digitalization - How to build a killer ecosystem by aligning customer experience, platforms and players
- 1. Digitalization Aligningcustomerexperience,platforms and players March 18th 2016 MilošRadović,Digital Business & Innovations
- 2. Miloš Radović Senior Business Developer Digital Business & Innovations milos.radovic@swisscom.com @milosradovic
- 6. We’re living in an experience economy!
- 7. Economic & social development Product focused society
- 8. Economic & social development Product focused society Informationfocused society
- 9. Economic & social development Product focused society Informationfocused society Experience focused society
- 10. Economic & social development Need: Quality of life, relief and safety. Behaviour: Buy & Own Differentiation: Product quality, durability und reparability
- 11. Economic & social development Need: Information, communicationand entertainment. Behaviour: Use & Connect Differentiation: Usability, speed and variety Need: Quality of life, relief and safety. Behaviour: Buy & Own Differentiation: Product quality, durability und reparability
- 12. Economic & social development Need: Creating lasting life experiences. Behaviour: Experience & Share Differentiation: Quality of service and size of the ecosystem Need: Information, communicationand entertainment. Behaviour: Use & Connect Differentiation: Usability, speed and variety Need: Quality of life, relief and safety. Behaviour: Buy & Own Differentiation: Product quality, durability und reparability
- 13. What are the success factors within the «experience economy»?
- 15. Brand as an experience! Brand Ecosystem Co-Operative Economy
- 21. Product + Brain + Experience
- 22. 18.03.16 Mobile. Flughafen. Innovation. Web. Native
- 25. Virtuell real Health & Fitness
- 26. The ecosystem as a «lock-in» Brand Ecosystem Corp Economy
- 42. Stronger through partnerships Brand Ecosystem Co-Operative Economy
- 52. Core Business Growth Areas
- 53. 9 Months
- 54. 2 Weeks 2 Weeks 2 Weeks
- 60. SaaS, we can!
- 68. «We didn‘t expect that, at all!
- 70. We create new experiences!
- 71. Mobile Lösungen am POS
- 75. Think in ecosystems and engage with partners!
- 76. Business relationship based on mutual trust, openness and shared rewards
- 77. Innovation braucht ein inspirierendes Umfeld Collecting, analysing and combining data from different parties
- 78. PaaS we want!
- 80. Don‘t forget to have fun!
- 83. Thank you!