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The new web: mobile New technologies, new applications (new ways of connecting) #ATSYDM Jennifer Wilson
The document discusses the rapid growth and significance of mobile technology, highlighting the increasing use of smartphones and mobile internet. Key points include the advantages of mobile advertising, the importance of personalization and context, and how mobile is transforming consumer interactions and marketing strategies. It emphasizes the need for brands and marketers to adapt to mobile as a primary channel for engagement and transactions.
