Digital transformation in Real Estate

1. Managing Digital Transformation November 2015 jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98

2. @jcaudron • we are a digital and innovative marketing consulting company • founded in 2009 as Dearmedia, now the nucleus of the Duval Union ecosystem • we work for large European clients • we have a strong vision on the impact of digital and act accordingly • we are advisors, writers, coaches and entrepreneurs

3. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Are you an active social media user? Do you embrace new technology? Do you get your kicks from new business models? Who are you?

4. Digital disruption is real. Expect a smack in the face…

5. who is your…

6. @jcaudron Waves of Digital Disruption 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel Real-Estate HR … 2015+ Finance Healthcare Automotive Real-Estate Retail Education Telco … 2020+ All Safe havens will be subject to digital disruption …

7. Lack of understanding creates fear

8. Putting things in a frame creates insights

9. @jcaudron What can we learn?

10. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House The relationship is changing. This metaphor describes the changing relationship between the organization and the outside world.

11. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House

12. Transparency Accountability Proximity Responsiveness Bi-directional Humanization Authenticity The Glass House

13. Product, services and packages are changing. From bundling to unbundling. This metaphor describes the evolution of unbundling and how this changes the products and services you offer and your go- to market. Monolithic vs. atomic APPiﬁcation Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package

14. Monolithic vs. atomic APPiﬁcation Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package

15. Monolithic vs. atomic APPiﬁcation Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package versus

16. Monolithic vs. atomic APPiﬁcation Long Tail Personalized Experience Speed Price (Self-)service Scalability The Package

17. This metaphor describes the by-passing that you are subject to or that you can perform yourself, leading to a change in the existing value chain. The position in the value chain is challenged. Bypassing Virtualization Fragmentation of touchpoints The Frog

18. The Frog Bypassing Virtualization Fragmentation of touchpoints

19. The Frog Bypassing Virtualization Fragmentation of touchpoints

20. This metaphor describes the change of opinion making, of leadership, the entrance of new players that dominate the attention of the people. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper Opinion making is challenged.

21. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper The traditional gatekeeper Crowd-sourced opinions Peers as news distributors Automatic algorithms New “experts” +

22. New gatekeepers Recommendations “Good is good enough” Ambassadorship The Gatekeeper

23. This metaphor describes the change of location and place, the emergence of hybrid models that merge online and ofﬂine, to create a consistent user experience and customer journey. The Traveller Place Utility Empowered self Instant gratiﬁcation New way of working Contextual awareness Primary location and place of consumption is changing

24. The Traveller Place Utility Empowered self Instant gratiﬁcation New way of working Contextual awareness

25. PLACE OnlinePoS Hybrid Omnichannel (digital entering PoS) (all functions go digital too) The Traveller Place Utility Empowered self Instant gratiﬁcation New way of working Contextual awareness

26. The Traveller Place Utility Empowered self Instant gratiﬁcation New way of working Contextual awareness

27. This metaphor describes the importance of the crowd, the power that it represents for the good or the bad of the organization. The Participant Community Gamiﬁcation Collaboration The power of the crowd Sharing economy Consumers are uniting and creating powerful communities

28. The Participant Community Gamiﬁcation Collaboration The power of the crowd Sharing economy Sharing economy

29. The Participant Community Gamiﬁcation Collaboration The power of the crowd Sharing economy

30. This metaphor describes the fact that we are just at the beginning of the digital revolution, which means that all of the change that is already happening is probably just scratching the surface. The Cyborg Internet of Things Wearables Quantiﬁed self Robotics Data Monitoring Technology keeps progressing.

31. The Cyborg Internet of Things Wearables Quantiﬁed self Robotics Data Monitoring

32. The Cyborg Internet of Things Wearables Quantiﬁed self Robotics Data Monitoring

33. So now that you understand Digital Disruption, how do you start the actual Transformation?

34. Stop talking, start doing! Sold in over 30 countries

35. You’ll need Digital Leadership

36. You’ll need balance between your traditional strengths and real innovations versus

37. You’ll need a strong vision on your future

38. You’ll need a plan with real actions, a Digital Agenda, a roadmap for the future

39. So, do the following examples scare you or inspire you?

40. The trade is going digital

41. The easiest way to launch a real estate website

42. Explore properties in virtual reality

43. Periscope-based visits to apartments you might want to rent

44. Using Drones for Real Estate Photography But watch out….

45. But, watch out for new players

46. Google search has a built-in mortgage calculator

47. Google ‘house prices’ plug-in

48. Find the agent who meet your needs

49. Discover homes that match your lifestyle and taste Find the best agent for you. Data- driven, unbiased, personalized and free.

50. Find unlisted homes

51. Buy a home without a real estate agent

52. Even in Belgium…

53. Brokerage app has lured top talent from tech giants like Google and Twitter. Market valuation: USD 800.000.000

54. New Ways of Financing

55. Finances real estate through a form of crowdfunding

56. Real Estate Crowdfunding

57. Get a real estate loan. No bank required. “We believe a technology-enabled marketplace that brings together borrowers and investors is the future of mortgage.”

58. New Business Models

59. Flatbook pays your rent while you're away

60. A subscription service that provides care and repair for your home

61. New B2B Business Models

62. Find and rent a workspace for anytime for any duration

63. Online marketplace for ofﬁce spaces

64. Data, Threat or Opportunity?

65. Commercial real estate data analytics & research platform

66. Data Management & Analysis for Real Estate Developers

67. Crowdsourced Data Exchange for Commercial Real Estate

68. Democratizing data for the real-estate consumer

69. Find out if anyone died in your apartment

70. Is this really happening?

71. So, did these examples scare you or inspire you?

72. Go for new business models and revenue streams! Claim Back Native Assets Copy leading markets (US …) Learn from other industries Future Ideas Current Strength Future Strength +

73. What is your digital future? Understand Digital Impact1 Get Digital Leadership2 Create a Vision of the Future3 Build a Digital Roadmap4 Go for new business and revenue streams5

74. Managing Digital Transformation November 2015 jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98

Digital transformation in Real Estate

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Digital transformation in Real Estate