1. Jefferies & Company, Inc. Jefferies 4 th Annual Internet Conference February 27, 2008 CONFIDENTIAL DRAFT Member, SIPC Ad Networks Panel: Reach vs. Niche - the Conversion Game
16. National Advertisers Small/Local Advertisers Self Serve (Ad Center) In-house Agency Services Outside Ad Agencies AD TYPE: TECHNOLOGY: “ ENTRY POINT”: IN-HOUSE OR NETWORK?: Text Ads Coupon Ads Search Display Email Widget/Apps Video DATA-LAYER: OPTIMIZATION & TARGETING Behavioral / Contextual / Geographic / Demographic / Time of Day
19. TradeDoubler in brief TradeDoubler generates over € 300 Million in revenue for our customers each month Independent market leading solutions within Affiliate, Campaigns, Search and Technology Over 12 Billion impressions and 7.6 Million leads per month Unrivalled experience with presence in Europe and Japan
20. The strategic assets An extensive pan- European network of advertisers and publishers Local presence in 18 European Countries and Japan Proven and flexible technolgy platform supporting business model Superior knowledge in online marketing Independent internet marketing solutions provider Products in Search, Technology, Campaigns and Affiliate. Covering +80% of total online adspend
21. Our Business ” To redefine the marketing landscape." ” We create results Through our knowledge For advertisers, publishers and agencies Globally Through marketing technology " Vision Mission