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Client Presentation
- 1. Taming the InternetOne Click at a Time
- 2. Ideas that haveChanged the World
- 3. AdzZoo…The Next BigIdea The Internet has changed the world forever. One large market segment has been left behind. The Local Business Owner
- 4. The Local BusinessDilemma For many decades the phone book was the main connection between local businesses and local customers. It allowed them “to get in the game” with the bigger national companies. But where do people go today to look for products and services… The Internet!
- 5. The Local BusinessesWebsite!
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- 7. Where is WebTraffic? Popular Websites
- 8. Where is WebTraffic? In 2006, there were 2.7 billion searches done per month. In 2009, there were 61 billion searches done per month.
- 9. The New YorkTimes “… search advertising is probably the most effective form of marketing ever invented.” “ No other form of online advertising – or offline advertising, for that matter – has come close to matching the effectiveness of search ads”
- 10. Where is WebTraffic? Social Networks 120 million active U.S. Facebook users Average user spends 55 minutes per day on Facebook 1 in 4 U.S. Internet page views occurred at one of the top social networking sites in December 2009
- 11. Where is WebTraffic? Search Maps & Popular Directories
- 12. Where is WebTraffic? Smart Phones & GPS Devices
- 13. Optional to Necessity Cars Electricity TV Cell Phones Computers Internet Web Presence
- 14. Necessity to Optional Declining Markets Newspapers Bankrupt/Closing TV DVR/TiVo Telemarketing Do Not Call List Direct Mail Trash Can Print Ads High Cost E-Mail Spam Software
- 15. Reallocate Current DollarsPhone Directory Newspapers TV Telemarketing Direct Mail Print Ads E-Mail Most businesses are already spending money to advertise their business, usually in ways that are not as effective as they used to be. AdzZoo simply carves out some of these dollars to help create their complete Geo-Targeted Web Campaign.
- 16. The AdzZoo SolutionAdzZoo’s Cutting-Edge Solution Starts with Geo-Targeted Technology To Deliver a Web Presence Campaign
- 17. Geo-Targeting Geo-Targeting Technologyallow business owners to focus their dollars to a specific geographical market. No more wasting money on advertising that reaches outside the local business owners market. Pinpoint the computers and mobile devices within a radius as little as 5 miles to 150 miles.
- 18. Optimized Webpage Relevantinformation in the correct format coordinated with researched keywords and managed by Google Certified Analysts is essential to the success of any web presence campaign. That starts with an AdzZoo Web page design and managed by advertising and internet experts. Relevant Information is King!
- 19. Search Engine ResultsBe Seen on the Premium Pages Over 80% of people that search never go past the first page of the search results. Sponsored links and Organic results managed by experts. ” We are acknowledging that AdWords is really complex for small-business owners” John Hanke, Vice President of Product Management for Google. New York Times article: 2/13/10
- 20. Search Engine MapsGoogle Bing Yahoo
- 21. Social Networking Demographytargeted marketing to specific people, markets, and interest. 100 million active users access Facebook through their mobile devices 35 million users update their FB status each day
- 22. Smart Phone &GPS Devices Local business information pushed out to mobile devices
- 23. Local Business Brandingon High Traffic Websites
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- 26. Analytics of Entirecampaign and its effectiveness Monthly reporting on: Total Impressions Total Clicks Average Position Driving Directions And More Campaign monitoring & optimization for maximum online exposure.
- 27. For More InformationVisit AdzZoo.com • This presentation is for training purposes only • ©2009 AdzZoo