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9.9.15
The document summarizes a webinar on using analytics to solve problems in the telecommunications industry. It introduces the speakers and discusses challenges telecom companies face from new technologies, customer expectations, and competition. It outlines how analytics can help telecom companies better understand customers, change their culture, manage technologies, and deliver new services to meet customer needs and drive growth. Specifically, IBM's analytics for telecommunications provides unique algorithms, models, and an open platform to create a 360-degree view of customers and help with customer experience, marketing, network management, and other areas.
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9.9.15
- 1. Making the ComplexSimple: Using Analytics to Solve Telecom Problems #SMTLive
- 2. #SMTLive Thank you toour sponsor @IBM
- 3. #SMTLive Join the Conversation… Followalong and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
- 4. #SMTLive Our Speakers Robin CareyIn 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Neil Beam is Director, AT&T Mobility Digital Customer Experience Execution. He is leading the innovation end of the digital transformation including the experimentation and scaling of mobility digital customer experience efforts to drive digital and crowd sourced solutions via communities, social media, intelligent engagement for online and mobile, personalization, and digital resolution. @neilbeam Matthew Twomey is a Product Marketing Manager for IBM Analytics with a focus on Customer Experience Management and Analytics. Over 18 years in the telecommunications industry with Ericsson, Arantech, and Tektronix Communications across product marketing, product management and consultancy roles with a particular passion for understanding client success. He holds a primary degree in Electronic/Electrical Engineering from UCC, Ireland. @MatthewJTwomey Rizwan Kassim is a serial telecom entrepreneur whose calling is to take big ideas and turn them into viable, hyper-growth businesses. Rizwan currently serves as Co-Founder and Chief Technology Officer of Ultra Mobile, which was named Inc. Magazine’s Fastest Growing Private Company in America for 2015. Ultra provides prepaid wireless service with international calling built into the plans — a vital link home for 40 million foreign-born Americans. He initially drove the design of the system architecture and carrier middleware platform, as well as technology implementation. He now focuses on strategic planning and business intelligence to make Ultra a Next-Generation MVNO. @rizwank
- 5. Challenges for CommunicationsService Providers • Ever changing • All smartphones • High expectations • Digital Natives • Decline of traditional communications Customer Behaviour • Legacy Organization • Slow to react • Difficult to innovate quickly Telco Culture • Global competition • Google, Facebook, IoT & Connected Car • Digital Life – banking, retail, health, education New Services • Traffic Growth • Outdated systems • Data Deluge • Complex Services • Virtualisation Technology INTERNAL EXTERNAL Analytics for Telecommunications
- 6. • Ever changing •All smartphones • High expectations • Digital Natives • Decline of traditional communications • Siloed Organization • Slow to react • Slow to innovate • Global competition • Google, Facebook, IoT & Connected Car • Digital Life – banking, retail, health, education • Traffic Growth • Outdated systems • Data Deluge • Complex Services • Virtualisation An approach to change UNDERSTAND THE CUSTOMER Customer Behaviour CHANGE THE CULTURE MEET THE TECH CHALLENGES DELIVER THE SERVICES Telco Culture New Services Technology Customer Analytics is key to strategy & growth Analytics for Telecommunications 2 34 1 INTERNAL EXTERNAL
- 7. IBM Telco AnalyticsGuiding Strategy, Driving Growth Automated Experience Self Care Tariff OptimizationAutomated Care Network Analytics Predictive Profiling Loyalty Analytics Profitability Analysis Churn Prediction Fraud Analytics Self Managing Network Automated Monitoring Social Media Market Research Provider Trend Prediction Service Innovation Offer Matching Partner Identification Real-time Reaction Customer Value Customer Experience Contextual Marketing Customer Preferences Customer Behaviour Proactive Care IBM Analytics for Telecommunications CustomerAnalytics
- 8. A Unique Solution Analyticsfor Telecommunications
- 9. Analytics for Telecommunications IBMAnalytics for Telecommunications: Unique Capability Customer 360 Unique Analytics Open Platform IBM Watson IBM Streams IBM BigInsights Unique Telco Algorithms Unique Telco Predictive Models Voice & Messaging Apps & Activity Location Mobility Interest Profile Propensity Models IBM Analytics for Telco
- 10. #SMTLive Rizwan Kassim Co-Founder andChief Technology Officer
- 11. #SMTLive Neil Beam Director, AT&TMobility Digital Customer Experience Execution
- 12. #SMTLive Our Speakers Robin CareyIn 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Neil Beam is Director, AT&T Mobility Digital Customer Experience Execution. He is leading the innovation end of the digital transformation including the experimentation and scaling of mobility digital customer experience efforts to drive digital and crowd sourced solutions via communities, social media, intelligent engagement for online and mobile, personalization, and digital resolution. @neilbeam Matthew Twomey is a Product Marketing Manager for IBM Analytics with a focus on Customer Experience Management and Analytics. Over 18 years in the telecommunications industry with Ericsson, Arantech, and Tektronix Communications across product marketing, product management and consultancy roles with a particular passion for understanding client success. He holds a primary degree in Electronic/Electrical Engineering from UCC, Ireland. @MatthewJTwomey Rizwan Kassim is a serial telecom entrepreneur whose calling is to take big ideas and turn them into viable, hyper-growth businesses. Rizwan currently serves as Co-Founder and Chief Technology Officer of Ultra Mobile, which was named Inc. Magazine’s Fastest Growing Private Company in America for 2015. Ultra provides prepaid wireless service with international calling built into the plans — a vital link home for 40 million foreign-born Americans. He initially drove the design of the system architecture and carrier middleware platform, as well as technology implementation. He now focuses on strategic planning and business intelligence to make Ultra a Next-Generation MVNO. @rizwank
- 13. #SMTLive Thank you toour sponsor @IBM
- 14. #SMTLive Upcoming Webinar September 10th LeadingCompanies for Customer Service, On and Off Social Panelists: Dan Gingiss of Discover, Kristina Libby of Microsoft & Jason Kapler of LiveWorld