The document summarizes a webinar on using analytics to solve problems in the telecommunications industry. It introduces the speakers and discusses challenges telecom companies face from new technologies, customer expectations, and competition. It outlines how analytics can help telecom companies better understand customers, change their culture, manage technologies, and deliver new services to meet customer needs and drive growth. Specifically, IBM's analytics for telecommunications provides unique algorithms, models, and an open platform to create a 360-degree view of customers and help with customer experience, marketing, network management, and other areas.

1. Making the Complex Simple:
Using Analytics to Solve
Telecom Problems
#SMTLive

2. #SMTLive
Thank you to our sponsor
@IBM

3. #SMTLive
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Our Speakers
Robin Carey In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B
communities that connect large organizations with people they want to influence. As traditional media went digital, and the
internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to
corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey
Neil Beam is Director, AT&T Mobility Digital Customer Experience Execution. He is leading the innovation end of the digital
transformation including the experimentation and scaling of mobility digital customer experience efforts to drive digital and
crowd sourced solutions via communities, social media, intelligent engagement for online and mobile, personalization, and
digital resolution. @neilbeam
Matthew Twomey is a Product Marketing Manager for IBM Analytics with a focus on Customer Experience Management
and Analytics. Over 18 years in the telecommunications industry with Ericsson, Arantech, and Tektronix Communications
across product marketing, product management and consultancy roles with a particular passion for understanding client
success. He holds a primary degree in Electronic/Electrical Engineering from UCC, Ireland. @MatthewJTwomey
Rizwan Kassim is a serial telecom entrepreneur whose calling is to take big ideas and turn them into viable, hyper-growth
businesses. Rizwan currently serves as Co-Founder and Chief Technology Officer of Ultra Mobile, which was named Inc.
Magazine’s Fastest Growing Private Company in America for 2015. Ultra provides prepaid wireless service with international
calling built into the plans — a vital link home for 40 million foreign-born Americans. He initially drove the design of the
system architecture and carrier middleware platform, as well as technology implementation. He now focuses on strategic
planning and business intelligence to make Ultra a Next-Generation MVNO. @rizwank

5. Challenges for Communications Service Providers
• Ever changing
• All smartphones
• High expectations
• Digital Natives
• Decline of traditional
communications
Customer Behaviour
• Legacy Organization
• Slow to react
• Difficult to innovate
quickly
Telco Culture
• Global competition
• Google, Facebook,
IoT & Connected Car
• Digital Life – banking,
retail, health,
education
New Services
• Traffic Growth
• Outdated systems
• Data Deluge
• Complex Services
• Virtualisation
Technology
INTERNAL
EXTERNAL
Analytics for Telecommunications

6. • Ever changing
• All smartphones
• High expectations
• Digital Natives
• Decline of traditional
communications
• Siloed Organization
• Slow to react
• Slow to innovate
• Global competition
• Google, Facebook,
IoT & Connected Car
• Digital Life – banking,
retail, health,
education
• Traffic Growth
• Outdated systems
• Data Deluge
• Complex Services
• Virtualisation
An approach to change
UNDERSTAND
THE CUSTOMER
Customer Behaviour
CHANGE THE
CULTURE
MEET THE TECH
CHALLENGES
DELIVER THE
SERVICES
Telco Culture
New Services Technology
Customer Analytics is key to strategy & growth
Analytics for Telecommunications
2
34
1
INTERNAL
EXTERNAL

7. IBM Telco Analytics Guiding Strategy, Driving Growth
Automated
Experience
Self
Care
Tariff
OptimizationAutomated
Care
Network
Analytics
Predictive
Profiling
Loyalty
Analytics
Profitability
Analysis
Churn
Prediction
Fraud
Analytics
Self
Managing
Network
Automated
Monitoring
Social
Media
Market
Research
Provider
Trend
Prediction
Service
Innovation
Offer
Matching
Partner
Identification
Real-time
Reaction
Customer
Value
Customer
Experience
Contextual
Marketing
Customer
Preferences
Customer
Behaviour
Proactive
Care
IBM Analytics for Telecommunications
CustomerAnalytics

8. A Unique Solution
Analytics for Telecommunications

9. Analytics for Telecommunications
IBM Analytics for Telecommunications: Unique Capability
Customer
360
Unique
Analytics
Open
Platform
IBM Watson
IBM
Streams IBM
BigInsights
Unique Telco
Algorithms
Unique Telco
Predictive
Models
Voice &
Messaging
Apps &
Activity
Location
Mobility
Interest
Profile
Propensity
Models
IBM Analytics
for Telco

10. #SMTLive
Rizwan Kassim
Co-Founder and Chief Technology Officer

11. #SMTLive
Neil Beam
Director, AT&T Mobility Digital Customer
Experience Execution

12. #SMTLive
Our Speakers
Robin Carey In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B
communities that connect large organizations with people they want to influence. As traditional media went digital, and the
internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to
corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey
Neil Beam is Director, AT&T Mobility Digital Customer Experience Execution. He is leading the innovation end of the digital
transformation including the experimentation and scaling of mobility digital customer experience efforts to drive digital and
crowd sourced solutions via communities, social media, intelligent engagement for online and mobile, personalization, and
digital resolution. @neilbeam
Matthew Twomey is a Product Marketing Manager for IBM Analytics with a focus on Customer Experience Management
and Analytics. Over 18 years in the telecommunications industry with Ericsson, Arantech, and Tektronix Communications
across product marketing, product management and consultancy roles with a particular passion for understanding client
success. He holds a primary degree in Electronic/Electrical Engineering from UCC, Ireland. @MatthewJTwomey
Rizwan Kassim is a serial telecom entrepreneur whose calling is to take big ideas and turn them into viable, hyper-growth
businesses. Rizwan currently serves as Co-Founder and Chief Technology Officer of Ultra Mobile, which was named Inc.
Magazine’s Fastest Growing Private Company in America for 2015. Ultra provides prepaid wireless service with international
calling built into the plans — a vital link home for 40 million foreign-born Americans. He initially drove the design of the
system architecture and carrier middleware platform, as well as technology implementation. He now focuses on strategic
planning and business intelligence to make Ultra a Next-Generation MVNO. @rizwank

13. #SMTLive
Thank you to our sponsor
@IBM

14. #SMTLive
Upcoming Webinar
September 10th
Leading Companies for Customer Service, On
and Off Social
Panelists: Dan Gingiss of Discover, Kristina Libby of Microsoft & Jason Kapler of LiveWorld