Presentation given at the Mainstreet SA Conference in April 2016 at Victor Harbor Highlighting the need to embrace Innovation in shopping streets and districts to embrace the consumer of the future./

1. Innovation Your MainStreet
Why, What, How, When?
Selling your way to Innovation
Rick Carter
Ringmaster @ SeeGlobalMedia (Singapore)
& Innovation in the City (Adelaide)
Adjunct Professor @ Carnegie Mellon University
(Enterprise for Innovation)

3. Innovation
Defined
Innovation is a new idea,
more effective device or
process
Innovation can be viewed as the
application of better solutions that
meet new requirements,
unarticulated needs, or existing
market needs.

4. This is accomplished through
more effective products,
processes, services,
technologies, or ideas that are
readily available to markets,
governments and society.
The term innovation can
be defined as something
original and more effective
and, as a consequence,
new, that "breaks into"
the market or society.

5. Another way of saying the old business Model is Broken
eating and developing opportunities to disrupt markets and servic

8. Mainstreets
Unique ecoSystem but not Unique Businesses
Technology as an Enabler
The Innovation Centre Concept
Get your Digital House in Order
What if Innovation takes focus away from making money
Digital Out of Home
E-Mpluse Buying
Trend Watching

9. 95% of a businesses DNA is exactly the same as every other business around
it.
As such the business services and support the business and its owners and shareholders require are
much the same

10. Some Ideas
"mutual buying group"
combination of digital services and a common physical
location generates synergies and advantages

12. common tenanted online accounting and point of sale solution, with training and support
business training and mentoring specific to the precinct
a membership app for businesses, staff and residents of the precinct
enable data to be generated on everything from traffic flows, parking turnover, foot traffic,
and combined with data from other sources (e.g. weather data) start generating business
intelligence based on the intersection of two or more sets of data (e.g. the effect of weather
on foot traffic flows versus car parking)
intelligent digital signage and display advertising, community information, free car parking
spaces, public transport information et cetera
digital work hub to both homebase "on road" businesses in the area and allow for local
businesses to expand
tie all these together with specific events that foster a sense of community amongst the
businesses, amongst the local residents, and amongst the whole precinct.

13. The
Innovation
Team

19. Very few products sell
themselves
Marketing is about
creating content and
messages that sell

20. Online marketing is
still marketing
It just becomes creating
online content and
messages that sell

21. As a start-up or
small business owner
You don’t have $000’s to
spend on marketing
campaigns

22. Its Up to You

29. E-mpulse Buying
Despite fears that e-commerce might kill impulse buying, the growing integration of
mobile devices into the shopping experience is opening new possibilities for real time
marketing to entice consumers to make split second emotional buying decisions
again.
Non Obvious Trends 2016 - Rohit Bhargava

30. Digital Shop Fronts
Shop 24/7
Inside and Out
Reactive and Interactive