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Panel Iii Video Symposium

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Dave Liu
Dave Liu

The document summarizes a panel discussion on the state and future of online video. The panelists represent different facets of the online video industry, including media technology companies, internet TV companies, and ad networks. The document provides statistics on the growth of online video viewership and advertising revenues. It also discusses current models for distributing and monetizing online video content as well as partnerships and acquisitions between traditional media and internet companies in the online video space.

TechnologyBusiness
1 of 15
Jefferies & Company, Inc. Jefferies 3 rd Annual Internet Conference February 28, 2007 CONFIDENTIAL DRAFT Member, SIPC Panel III: Video Symposium
Panelists Doug Stevenson Founder and CEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keith Richman Founder and CEO David Liu Managing Director Internet & Digital Media Group Lou Kerner CFO Gus Warren VP, Strategic Partnerships 1
Sector Snapshot 2
The Future of Video Entertainment? 3
What is the Video Market Opportunity? ,[object Object],[object Object],[object Object],[object Object],1.4% CAGR 13.6% CAGR US Television Advertising Revenue, 2005-2009E 3 US Online Video Advertising Revenue, 2005-2009E 4 ($ millions) ($ billions) 8.5% CAGR 72.7% CAGR 4 US Television Households, 2005-2009E 1 (millions) US Online Video Viewers, 2005-2009E 2 (millions)
How Do We Find Video Today? What Do We Watch? ,[object Object],[object Object],From Search Engine Results Recommendations From Friends From a Portal TV or Movie Previews/Trailers Directly From Online Video Sites From a Link in an E-mail Newsletter From Ads on TV, Radio, Or Print From Print Article From a Blog Methods Of Online Video Discovery 1 Video Content Viewed Online 2 News Clips Music Videos Movie Trailers TV Shows User Generated Videos Movies Sports Clips Other 5
Who are the Online Video Media Players? ,[object Object],Total Unique Video Streamers – July 2006 to December 2006 1 (millions) 6
Meet the Panelists 7
Dave’s Top Ten 8
Dave’s Top Ten ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9
Dave’s Top Ten (Cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10
Appendix 11
Online Video – Hot or Not? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Total Video Streams Served 1 46.7% CAGR (billions) 12
What is Tomorrow’s Advertising Unit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],US Online Display Advertising Spending, 2005 to 2011 1 ($ billions) 13
What are the Major Media Companies Doing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partnerships ,[object Object],[object Object],[object Object],[object Object],[object Object],Investments ,[object Object],[object Object],[object Object],[object Object],[object Object],M&A ,[object Object],[object Object],[object Object],[object Object],[object Object],14

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