Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Disruption and digital disruption 2016

disruption in our economy, and the impact of digital transformation
1) trends
2) drivers for change
3) business models
4) how to respond to the disruption?

  • Be the first to comment

Disruption and digital disruption 2016

  1. 1. DISRUPTION & DIGITAL TRANSFORMATION 8TH, 9TH & 10TH MARCH 2016 8TH INTERNATIONAL WEEK
  2. 2. digital transformation • Digital transformation or disruption → some cases • Modeling • How should organizations deal with digital transformation? CONTENT
  3. 3. A WAKE UP CALL TRENDS trends drivers models response
  4. 4. trends DO YOU REMEMBER WHAT HAPPENED WITH THESE COMPANIES? can you give some examples of industries that are • out of business • or are threatened by • disruption • digital transformation The Great Wave off Kanagawa, Katsushika Hokusai
  5. 5. trends PHOTOGRAPHY
  6. 6. trends MUSIC
  7. 7. trends FILM
  8. 8. trends NEWSPAPERS
  9. 9. trends BOOKSHOPS
  10. 10. trends BANK LOAN
  11. 11. trends SHOPPING
  12. 12. trends GROCERY
  13. 13. trends • generation Z NEW CUSTOMER
  14. 14. trends BUYING LENS
  15. 15. trends TRAVEL
  16. 16. trends PAYING CASH
  17. 17. trends CAR
  18. 18. trends TAXI
  19. 19. trends ALIBABA STORY
  20. 20. trends • 95 years • 685,000 rooms • 92 countries • $ 24 billion • 6 years • 1 000 000 accomodations • 190 countries • $ 13 billion HILTON GROUP AIRBNB
  21. 21. trends ENERGY
  22. 22. trends • Do you recognize this building? • Chrysler Building, Manhattan, NY • represents power → car companies → oil industry ARCHETYPE ‘OLD’ BUSINESS
  23. 23. trends • and this building? • headquarters Apple, Cupertino ARCHETYPE ‘NEW’ BUSINESS
  24. 24. trends • and this one? • new headquarters Amazon, Seattle • these are the new power bases ANOTHER EXAMPLE
  25. 25. trends • What’s the next business that will be disruptive according to you? …. GROUP DISCUSSION
  26. 26. DIGITAL DISRUPTION DRIVERS trends drivers models response
  27. 27. drivers • What are the underlying causes for this disruption? 1. … 2. … 3. … 4. … GROUP DISCUSSION
  28. 28. drivers WAVES OF DIGITAL DISRUPTION source: digital transformation, Jo Coudron
  29. 29. drivers BUILDING BLOCKS con- nected peer reviewing online market place new technologies
  30. 30. drivers THE SPEED OF CHANGE source: digital transformation, Jo Coudron
  31. 31. WEB 4.0 drivers bron: Patrick Petersen: online mkt
  32. 32. drivers • technological innovation → social networks → user friendly apps → mobile devices → online review systems DRIVERS OF TRANSFORMATION (DOT’S)
  33. 33. drivers • cost consciousness → due to financial crisis → world wide economic slow down DRIVERS
  34. 34. drivers • value shift → younger generations think different about concept → access > possession (status) * → 1 lawn mower for neighborhood • sharing economy DRIVERS
  35. 35. drivers SHARING ECONOMY
  36. 36. drivers • growing concern about the climate DRIVERS
  37. 37. drivers • profit driven • IP protected • central management • co-modification • impact-driven • open access, collaboration • collective management • co-notification OLD WAY NEW WAY
  38. 38. drivers SCENARIO
  39. 39. drivers this is not an era of change, but a change of era (Rotmans, 2014) PARADIGM SHIFT
  40. 40. drivers
  41. 41. drivers • before: monolithic models → top down logic → only a few people had access to all the information → information was controlled & filtered • now: internet & social media → 2 way communication customer & stakeholders → conversation management METAPHOR OF TRANSPARENCY
  42. 42. drivers • traditional business → combination of different products & services • traditional newspaper → bundle of information → small price • digital newspaper → same offer, but now on pc, tablet, smartphone → copy, paste • but each atomic part has new competitors METAPHOR OF MONOLITHIC VS. ATOMIC ORGANISATIONS
  43. 43. drivers • breaking news • in-depth analysis • trends & lifestyle • weather • jobs • sports • etc…. WHAT IS THE ALTERNATIVE FOR…
  44. 44. drivers • ‘APPification’ • small companies → they do only 1 thing/app → on a global scale → (almost) for fee IMPACT SMARTPHONE
  45. 45. drivers • traditional shop → more space for products → popular → profitable LONG TAIL • web shop → if it exists, you can buy it → even small group customers → but worldwide = profitable
  46. 46. drivers • smartphone + app • anything is on the tip of your fingers → swipe → click • example → Uber INSTANT GRATIFICATION
  47. 47. drivers • online banking • online tax form • online hotel booking • online shopping SELF-SERVICE
  48. 48. drivers • AWS = amazon web service • Pinterest, air BnB, Spotify CLOUD-COMPUTING
  49. 49. drivers • before: experts • now all the intelligence is in your pocket METAPHOR GATEKEEPER
  50. 50. drivers • opinion → film recension? → friends on FB → IDMB WHAT DO YOU PREFER?
  51. 51. drivers • article in magazine about a city trip? → sponsored? • opinion → friends Facebook → TripAdvisor → Blog * WHAT DO YOU PREFER?
  52. 52. drivers THE NETWORK WINS https://www.youtube.com/watch?v=zntukv0MvpI
  53. 53. drivers • fear → ‘off the network’ → no wifi • at ease when → full battery → five bars • constantly sharing → we feed the network GEN Z = EXTREMELY CONNECTED
  54. 54. drivers CROSSMEDIA
  55. 55. drivers
  56. 56. drivers • apps location based → weather apps → traffic apps → restaurant apps → tinder…. THE FUTURE IS MOBILE
  57. 57. drivers FACEBOOK FOCUS ON MOBILE
  58. 58. drivers WAITING FOR A JOB INTERVIEW
  59. 59. drivers IN A (BORING) MEETING
  60. 60. drivers NICE & COZY AT HOME
  61. 61. drivers TOGETHER IN A RESTAURANT
  62. 62. drivers CONCEPT : VUCA source: Peter Hinssen
  63. 63. drivers • https://www.youtube.com/watch?v=7OvL0-36ucc
  64. 64. drivers • gamification • internet of things • wearables • 3D printing • quantified self • robotics • drones • big data • monitoring MORE STUFF TO COME
  65. 65. drivers 3D REVOLUTION
  66. 66. drivers
  67. 67. drivers
  68. 68. drivers • example Manhattan, NY BIG DATA
  69. 69. drivers
  70. 70. drivers
  71. 71. drivers https://www.youtube.com/watch?v=b9nDPWaOK4g
  72. 72. DIGITAL DISRUPTION BUSINESS MODELS trends drivers models response
  73. 73. business models • share economy CONCEPT P2P ECONOMY
  74. 74. business models • so you can bypass an entire business DEFINITION
  75. 75. business models • centralized → client server model → only 1 node → you always need to pass the center • decentralized → you can bypass the center → several nodes • distributed → no nodes anymore • Question: can you apply this model to business models? NETWORK TERMINOLOGY
  76. 76. business models • centralized → Mc Donalds decides → Bpost • decentralized → Sapa = aluminum company → Colruyt group → dreambaby • distributed (P2P) → Wikipedia → Wikispeed * → AirBnB → Tapazz (car rental) BUSINESS TERMINOLOGY
  77. 77. business models • reality = hybrid models → P2P → centralized • AirBNB → takes a percentage • Uber → decides price strategy REALITY = HYBRID MODEL
  78. 78. business models • flagships → Google → Facebook → Twitter → Instagram • where do they get the money? → advertising FREE MODEL
  79. 79. business models BUSINESS MODEL CANVAS GOOGLE
  80. 80. business models
  81. 81. business models • what is the concept of this model → free → premium • examples? → ….. FREEMIUM MODEL
  82. 82. business models
  83. 83. business models • Music → you don’t buy CD’s → you ‘rent’ streaming music → Spotify → Apple music → Deezer • video’s → netflix • data → drop box • software → office 365 MEMBERSHIP MODEL
  84. 84. business models
  85. 85. business models
  86. 86. business models • social selling • affiliate marketing → bloggers AFFILIATE MARKETING
  87. 87. business models • concept shared ledger → virtual → decentralized → bookkeeping system • examples → bitcoin  → but in the near future → mortgages → passports → gun licenses BLOCK CHAIN
  88. 88. DIGITAL DISRUPTION HOW TO RESPOND? trends drivers models response
  89. 89. how to deal with it? source: Digital transformation, Jo Coudron (book, you tube)
  90. 90. how to deal with it? • digital disruption is real • expect a smack in the face A SMACK IN THE FACE
  91. 91. how to deal with it? • who is going to be your → uber → airbnb → Netflix → zalando → tesla → … A SMACK IN THE FACE
  92. 92. how to deal with it? CREATE YOUR OWN DIGITAL TRANSFORMATION VISION https://www.youtube.com/watch?v=8wGq0e_n3n4 source: digital transformation, Jo Coudron
  93. 93. how to deal with it? CREATE DIGITAL LEADERSHIP source: digital transformation, Jo Coudron
  94. 94. how to deal with it? • score your leadership team on active usage and or understanding of new technologies • if the majority of leadership is out, the company is out …. LEADERSHIP ASSESSMENT CEO sales mkt HR Fin prod. R&D …. Facebook x x twitter x x LinkedIn x x x x x you tube x x x snap chat x Instagram x … you can also apply this to your university source: digital transformation, Jo Coudron
  95. 95. how to deal with it? TRANSFORM ORGANIZATION PHILOSOPHY source: digital transformation, Jo Coudron
  96. 96. how to deal with it?
  97. 97. how to deal with it? CHANGE OF CULTURE source: digital transformation, Jo Coudron
  98. 98. how to deal with it?
  99. 99. how to deal with it? • rather than thinking about sharing markets, we need to think about creating markets! SHARING OR CREATING?
  100. 100. how to deal with it? • traditional structures → procedures → rules → budgets • speed? → slow • goal → keep business going CLASSIC INNOVATION
  101. 101. how to deal with it? • project teams → small → dedicated • speed? → agility → flexibility • think ‘out of the box’ • can even be threat traditional activities → possible cannibalization • example → Google NEW INNOVATION
  102. 102. how to deal with it?
  103. 103. how to deal with it? • example : Microsoft employees • company: between 10h - 14h and at home (skype business + office 365 +…) NEW WORLD OF WORK
  104. 104. how to deal with it? BUILD THE TRANSFORMATION FLEET
  105. 105. how to deal with it? • study with humans → max. of about 150 people → if more people → more structures → more rules (laws) → more tools → more processes ROBIN DUNBAR STUDY
  106. 106. how to deal with it? • make an educated guess…. DARWIN
  107. 107. how to deal with it? • the customer always decides • all things you do must start from a superior experience • from now on, you are an agile & flexible company • you live in a world of constant uncertainty, deal with it • always play on the offense instead of the defense • don’t be afraid to cannibalize your own business • never, ever, disrespect new or small players CHANGE THE CULTURE
  108. 108. how to deal with it? • how can we explain the success of Uber? THE CUSTOMER ALWAYS DECIDES
  109. 109. how to deal with it? ALL THINGS YOU DO MUST START FROM A SUPERIOR EXPERIENCE
  110. 110. how to deal with it? • customer centric FROM NOW ON, YOU ARE AN AGILE & FLEXIBLE COMPANY
  111. 111. how to deal with it? • only certainty =…. YOU LIVE IN A WORLD OF CONSTANT UNCERTAINTY
  112. 112. how to deal with it? ALWAYS PLAY ON THE OFFENSE INSTEAD OF THE DEFENSE
  113. 113. how to deal with it? NEVER EVER DISRESPECT NEW OR SMALL PLAYERS
  114. 114. how to deal with it? BALANCE source: digital transformation, Jo Coudron
  115. 115. how to deal with it? TAKE HOME MESSAGE source: digital transformation, Jo Coudron
  116. 116. QUESTIONS? THANK YOU FOR LISTENING

×