This document discusses the value of design and how it has transformed from an aesthetic profession into a strategic advantage for businesses. Designers create new economic value through innovation and understanding technological opportunities. While strategy is important, execution is even more critical and depends 95% on people. The document advocates for using human-centered, creative problem solving approaches to tackle business challenges. It promotes creating distraction-free emotions and experiences through design.

1. Digital value creation.
Creating value for human experiences
during the digital renaissance.
Uxperts MobileMonday

2. Human behaviour flows
from desire, emotion
and knowledge.
Plato
Dot Portnoy, 83 on
vacation in Florida,
dances while attempting
to break the record for
people gathered in their
underwear.
(photo: Boston bigpicture)

3. Creating value
Five-year-old Julia Polhans taking top prize
as the 2013 Pumpkin Princess.
(photo: Boston bigpicture)

4. Highest point of contribution.
Talent
Market
Passion
Greg McKeown, The Disciplined Pursuit of Less
You

5. Design in the creative industry
Graphic design
Web design
UX en UI design
Branding
Art direction
Creative direction
Print design
Product design
Illustration
Informatie Architectuur
…

6. Value of Designers
!
Through innovation creating
new economic value.
!
Understand technological
opportunity and act upon it.
!
They depend on the view of
design held by their
environment.
Creating Economic Value by Design , John Heskett

7. What many think of as an
aesthetic profession has become
so much more.

8. Product design is now
commonly recognised as a
strategic advantage

9. Design entering Business.
Tackle business challenges using a
human-centred, creative problem solving
methodology.
Mars-one project

10. BUSINESS
State of being
busy, and implies
commercially
viable and
profitable work.

11. Digital transformation
Wonderland

12. From startups

13. To multinationals

14. Strategy is 5% thinking, 95%
execution. Strategy execution
is 5% technical, 95%
people-related.
Indians gather to get water from a huge
well in the village of Natwarghad.
(photo: Boston bigpicture)

15. User Experience
Technology
Business
People
Greg McKeown, The Disciplined Pursuit of Less
UX

16. @UXperts We didn’t realise that our industry
also went through a transformation.
pic.twitter.com/JEYalwt6lr

17. Let’s go back to our roots and
create distraction-free emotions.
Holi: Festival of Colors
(photo: Boston bigpicture)

18. Your story?
Valentijn Destoop
Little Miss Robot, Digital Product Design
Wonderland, Digital Transformation
twitter: @quidante
valentijn@visitwonderland.be
VisitWonderland.be
!
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