This document summarizes an audit of the Men Stopping Violence (MSV) organization. It describes MSV's programs, target audiences, marketing objectives, strengths, weaknesses, opportunities, threats, and analyses their digital presence and social media channels. Key recommendations include increasing social media activity and obtaining more high-quality inbound links to improve search engine optimization and visibility.
Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.
Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009Jonny Buroker
Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.
If you want your website to rank high on Google, you do not need any soothsayer or out of the world tactics. Simply use this top 8 link building tactics and watch your ranking improve. Learn how to use directories, forum and images for link building
How Authors Can Embrace Social Media Tools to Promote Their WorkAmanda Forbes, APR
Presentation titled, How Authors Can Embrace Social Media Tools to Promote Their Work, given to the Central Florida Romance Writers Association by Amanda Forbes, APR on April 3, 2010.
The Basics of Social Media Marketing Waunakee Chamber Lunch N Learn 5-12-2009Jonny Buroker
Jonny Buroker, an Internet Consultant with WSI - We Simplify Internet Marketing, presented The Basics of Social Media Marketing to a group of Waunakee Chamber of Commerce members during a Lunch 'N Learn on May 12, 2009. The purpose of the presentation was to introduce members to SMM and the power of such tools as Facebook, Twitter, YouTube, Google Alerts, blogging, and several others.
If you want your website to rank high on Google, you do not need any soothsayer or out of the world tactics. Simply use this top 8 link building tactics and watch your ranking improve. Learn how to use directories, forum and images for link building
How Authors Can Embrace Social Media Tools to Promote Their WorkAmanda Forbes, APR
Presentation titled, How Authors Can Embrace Social Media Tools to Promote Their Work, given to the Central Florida Romance Writers Association by Amanda Forbes, APR on April 3, 2010.
Building Online Communities: Are You Using the Right Channels for Your Audience?TechSoup Canada
With new social media platforms emerging every day, it can be tempting to try to be everywhere at once. You need to understand what specific audiences you’re trying to reach (hint: “all Canadians” doesn’t count!). Then, find out where and how to reach them. Learn about which platforms your supporters are frequenting and what catches their attention.
This presentation was presented at AFP's Fundraising Day 2015.
(2010) Social Media And Volunteers: Use Social Media to recruit and engage vo...Devendra Shrikhande
(march 2010) Presentation at the 2010 Illinois Senior Corps Conference. Introduced the various non-profit channels along with examples of how social media can help in the various complex subtleties related to volunteer management: from recruiting to engaging long-term relationships.
Managing Social Media From Start to Finish - Lorna Liasbpe
Lorna Li's slide presentation from ASBPE's "Managing Social Media" webinar (May 29, 2009) gives pointers on setting social media marketing strategy, prioritizing social media tasks, measuring success, automating social media management.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
How to Use Facebook Pages for Your Non-Profit GroupMatt Quinn
This session provided information on effective ways to communicate with your group's supporters, volunteers, and staff. Learn how other organizations are effectively using Facebook Pages to engage supporters and raise funds. Empower your organization's supporters by giving them the means to participate online. Share your group's work with the class and learn tips to quickly build a following in Facebook.
Blogging and Social Media in Your BusinessChris Cree
An introduction to blogging and social media and how they can positively impact the bottom line of your business.
Presentation was part of the Entrepreneur Food For Thought Series sponsored by ATDC Savannah and the Creative Coast Alliance.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
1. A Group Audit by:
Gillian Davis
Preston Mayfield
Subanti Mortuza
Antonio Pizano
Derrick Allen
Kai Chan
2. Overview of MSV
Established in 1982
Aims to prevent violence against women
5 Programs Currently:
“Allies” Support Network
“Men At work” Indiv. Prevention Program
“Safer Communities” Facilitator Training Program
“Because We Have Daughters” Self-Dev. Program
http://www.youtube.com/watch?v=hh-
7tcfIXLA&feature=share&list=ULhh-7tcfIXLA
“Tactics and Choices” Compulsory Workshop
3. Target Audience
Husbands and Fathers
Civic Organizations
Churches
Educators
Therapists
Mens Groups
Doctors
Social Media Network
Employers
4. Marketing Objectives
Maximize Visibility to Audience
Search Engine Optimization
Social Media Channels
Increase Traffic and User Engagement
Promote MSV through website, social media, blogs,
etc…
Implement Sustainable Marketing Plan
Develop a structured social media calendar
5. S.W.O.T.
Strengths
Supporting Strong Cause
Support from other Organizations and Community
Diversity of Programs
Weaknesses
Low visitors to website
Low quality inbound links
Social Media Activity
6. S.W.O.T. continued…
Opportunities
Increase social media use in order to reduce costs and
boost awareness
No major competitors
Maximize website via SEO tools
Threats
Losing target audience as a result of low activity
Competitors could take advantage of SEO and Social
Media opportunities
7. Digital Audit
Homepage Evaluation
Basic and Clean
Easy to Navigate
Few HTML links
Global Navigation
Links are working and direct
Category & Subcategory
Content Pages
Adequate use of key words and brand name on website
Content on website can be indexed
Facebook & Twitter
Likes an Followers low on these channels
Tweets and posts do not happen on a structured schedule
8. Channel Data Analysis
www.menstoppingviolence.org
Information is good
Organization and strategy of distribution could use
improvement
Channel not SEO optimized
Facebook (Community Communication)
IMC
Same consistent information throughout channels.
Youtube is lacking information to link to MSV.
9. IMC
Linkedin – great presence for thought and business
leaders.
Google Plus – local pages and business information
“Share-This” sharing tools to promote
social media presence.
Integrate social media plugins > redirect
actions/website links.
10.
11. SEO
Social Bookmarking – Digg and Delicious
Meta tags and description (errors with search engine
website description)
Geolocal apps & Mobile website to build presence
12. SEO
Optimize with tags
Combine articles and blogs within the website
Strive for good backlink sources
HOOTSUITE
Monitor feeds related to MSV and violence.
Share their knowledge and experience.
Be a thought leader and actively speak to others to
build audience.
Engage in conversations with hashtags
Look at competitors tweets.
13. Search Engine Optimization
Low Social Media Activity leads to:
Low SEO rankings
More reference’s increase SEO rankings
Diluted within other Anti-Violence Groups
14. Results
Facebook:
Post every 4 days (Approx.)
2453 likes and 456 people “talking about” and 109 likes
Comments- Employees, and followers
Twitter:
Linked with Twitter
Irregular
866 followers
YouTube:
5 videos, 8 subscribers, 1287 views
Instagram:
No account
15. Calendar
Facebook Twitter Instagram YouTube
Sunday * *
Monday Post Tweet * *
Tuesday Tweet * *
Wednesday Post Tweet * *
Thursday Tweet * *
Friday Post Tweet * *
Saturday * *
*Indicates that social media channel should be used
whenever there is an opportunity.
16. Recommendations
Increase Activity on Social Media Channels
More Tweets, Posts, and Videos
Increase Inbound links:
High Quality inbound links increase Domain Authority
and overall popularity.