The store draws customers in with its open door and sign with cool font featuring a cupcake. It has a pink color scheme, wood floors, high ceilings, and big windows that provide nice, bright lighting. The sparse but warm environment has a distinctive chocolate and strawberry smell. Customers of all ages generally stay for 30 minutes, walking directly to the food and purchasing items 100% of the time while enjoying free samples in the calm atmosphere, though it is cold, as expected in an ice cream shop.

1. Crash Course on Creativity
Observation Lab
Before you enter the store:
Does the store draw you in? If so, how? yes it does because im hungry
Is the door open or closed? open
How does this make you feel? less time to open more to eat.good
How big is the sign lettering and in what font? some cool food font.has a cupcake in it
What does it tell you about the store? its a place whee i get food.did i mention im hungry
Environment:
What is the color scheme of the store? How does this affect you? pink.not really.
What type of floor does the store have? How does this effect the environment? wood.it doesnt effect
anything
How high is the ceiling? How does this feel? high and dont care
How brightly lit is the store? How does this affect you? its morning and they have big windows.nice
How loud is the environment? not very.usual people talking.not loud
What is causing the noise? no noise
Is there music playing? If so, does it fit the environment? yes.yes it does
Is the store warm or cold? cold
Is the store crowed with merchandise or is it sparse? sparse.more place to sit
Does the store have a distinctive smell? yes.chocolate and strawberry
Where is the cash register located? in front
How visible is the store security? not much
How long do you want to stay in this store? forever
Does the environment influence the perceived value of the merchandise? yes

2. Personnel:
How long does it take before a sales person initiates contact? 2 secs
Does the salesperson have a script to follow with each customer? i think so
Does the salesperson treat different customers differently? not really
What is the ratio of salespeople to customers? 1:1 at each transaction
What age and gender are the employees? male female 50% 20s
Are the salespeople using the store products? no
Do the salespeople have a uniform? yes
Do the salespeople match the stores image? yes
Products:
What is the first product that you notice? ice cream!
Is there a central display table with featured products? no
Where are items that are “for sale” located in the store? no sale
How are the products arranged? By function? By price? By color? taste
Are there free samples or demonstrations? oh yessss
What products are at eye level? no.
What items in the store are in the least accessible locations? all.need to ask sales people to get stuff
Where are the most and least expensive products located? random
Are the prices of the products easy to find? yes
Are there impulse items near the cash register? yes

3. Customers:
Are most customers alone or with someone else? What is the relationship? mixed
What is the average age and gender of the customers? all ages
When a customer enters the store, do they tend to walk in the same path or direction? - yes.towards the
food
How long do customers stay in the store, on average? 30 mins
Do customer touch the products? Is this encouraged? no
Do most customers appear to be on a mission or are they browsing? mission
What percent of customers purchase products in the store? 100%
Other Observations:
it was a ice cream and cake shop..was amazing i spent quite some time there..i loved the
calm atmosphere.but it got cold.although that justified because of the ice cream