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Be a Thought Leader ,[object Object],[object Object],[object Object]
Class Questions ,[object Object],[object Object],[object Object],[object Object]
What is a blog?
Perceptions of Bloggers?
State of the Blogosphere 09 ,[object Object],[object Object],[object Object],[object Object]
Motivated to Connect, but not Create ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Motivated Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video or Photo Blog ,[object Object]
Other Successful Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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How journalists blog ,[object Object],[object Object],[object Object],[object Object]
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PR Hire Must Do Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Policies ,[object Object],[object Object],[object Object],[object Object],[object Object]
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Blogosphere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Identify Online Influentials ,[object Object],[object Object],[object Object]
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Comments ,[object Object],[object Object],[object Object],[object Object]
Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing Titles/Headlines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyright ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Get  Known  Now ,[object Object],[object Object],[object Object],[object Object]
Identify Fellow Bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pick a theme ,[object Object],[object Object]
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Class Questions ,[object Object],[object Object],[object Object],[object Object]

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Blogging Fall 2010

Editor's Notes

  1. Just remember that many of you said you wanted to learn everything. Geek. Troubleshooting. hashtag #jmc305h Troubleshooting and solving problems on my own.
  2. Posting information in a reversed chronological format. More analytical and more accurate because of its niche focus.
  3. Since 2004
  4. 77% - percentage of active Internet users who read blogs 2009
  5. It is the individual, not the blog that they find credible. Responsibility and credibility shifting to individuals, rather than company Author is more visible and the style is more personal = BBC Just announced that he was going to quit to join Cogapp , a leading digital agency. as Cogapp that are helping shape the future, rather than simply repeating the mistakes of the past; they need to consider how they relate to all their employees, Most crucially, they need to rethink how they relate to their communities of readers, subscribers, and users, when they know next to nothing about members of their digital audience.
  6. What is quality? Two vs Third Person Effect. Assume impact. Discussion leads to retention to participation
  7. SOB 09 list 4 categories. Community can be geographic or niche Zappos is family enviroment who has fun
  8. If you want to share something via a blog, but don’t want to write a full blog post about it, there are great options for that as well, primarily Tumblr () and Posterous () . They are the quick and easy versions of full-fledged blogs, ideal for posting about pictures and blog posts. Products friendly for the earth on a budget engineer and marketer Shafeen Charania, is that rarest of digital creatures: a blog about ideas. The posts on synthesis are long by blog standards, and cover serious topics like education, healthcare, geopolitics and spoiled city girl to a homey ranch wife, sort of a digital age version of "Green Acres." Read more: http://www.time.com/time/specials/packages/article/0,28804,1879276_1879279_1879071,00.html#ixzz0xS6xEWLA I am passionate about communications and about sharing the best communication practices out there. Lifeblogging
  9. Enhance authority and promote oneself helps frustrated employees in corporate jobs break out and start their own business.
  10. Survey 9100 journalists
  11. Can, rather than cant do.
  12. New country.. Watch and listen people before engaging. In pr, the first thing people do is find these influentials because their opinion can influence behavior becoming powerful as media. Just as influential offline… so your content can make a difference.
  13. Traffic-driving methods: “I spent a lot of time reading and commenting on other people’s blogs when I first started blogging. I also closely followed the work of some of my very favorite blogger. Started as a class assignment. http://www.escapefromcubiclenation.com/ Collective behavior people look to others related to how to behave. In comments section the behave as a crowd. To begin to act like a group working towards betterment, rules must in place and potential they should have a goal. Unguided conversations forces people to think about themselves rather than the group. Sports have rules, that is how you know if someone because they managed to win despite the rules. Rules bring people together.
  14. Information overload…. Poor search engine filtering. Trusted sources who filter and identify useful information. Scanning is I I really do benefit…. I believe t Drop the –ly and adjectives. I like to see research, data, rather vague descriptors with informational value. Fascinating, incredible, revolution, cool
  15. Report: 44% Of Google News Visitors Scan Headlines, Don’t Click Through. esearch firm Outsell has published its third annual News Users’ report, which is based on a survey about the online and offline news preferences of 2,787 US news consumers. Thus, they do not go to the newspaper
  16. Type in a url of a blog and find their most popular posts. Think about who you want to reach
  17. Tech savvy Computer media, online world