The document discusses the benefits and uses of social media for businesses. It provides statistics on the top social media platforms and how much time companies should dedicate to each platform. The main benefits listed are generating business exposure, increasing traffic, and providing marketplace insight. The document also gives tips for success on key platforms like Facebook, Twitter, Google+, including posting engaging content, interacting with users, and maintaining branding.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
Top social media platforms every marketer should knowProofHub
Every marketer understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. There are countless platforms, with hundreds of millions of users between them, that most marketers aren’t taking advantage of yet. Let’s take a look at some of the powerful social media platforms that every marketer should know and use.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Essential Social Media for Communicators
How to Use Blogs, Facebook, and Twitter for PR
By now you're using social media tools in your communications matrix, right? If not, you're missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand's reputation, and build relationships with media and your target audience. These days, everyone is online, so if you're not, you will inevitably be left behind.
This webinar will
outline the basic tools you HAVE to be using for communications, and HOW to use them
offer valuable case studies of organizations who are using social media effectively for PR
show you ways to reach out to journalists using social media, and
give you simple tools for measuring the reach of your social media program.
By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
Presentation done by Jon Keefe of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
In this first session, Balderaz focused on using social media research for HR business decisions, as well as to identify strategies, goals and reasons for using social media for HR purposes.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Social Media Brand Audit Report for Ralph Lauren by VOZIQVOZIQ
Brand Audit Report from VOZIQ with comprehensive assessment of overall brand, products and services to identify improvement opportunities. VOZIQ (http://voziq.com) provides social media analytics solutions & services to protect brands, improve marketing & PR effectiveness, generate sales leads & maximize your social media ROI.
Top social media platforms every marketer should knowProofHub
Every marketer understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. There are countless platforms, with hundreds of millions of users between them, that most marketers aren’t taking advantage of yet. Let’s take a look at some of the powerful social media platforms that every marketer should know and use.
A presentation by Darlene Fichter, Librarian at the University of Saskatchewan, and Jeff Wisniewski, Web Services Librarian at the University of Pittsburgh, about creating and evaluating social media campaigns for libraries.
Essential Social Media for Communicators
How to Use Blogs, Facebook, and Twitter for PR
By now you're using social media tools in your communications matrix, right? If not, you're missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand's reputation, and build relationships with media and your target audience. These days, everyone is online, so if you're not, you will inevitably be left behind.
This webinar will
outline the basic tools you HAVE to be using for communications, and HOW to use them
offer valuable case studies of organizations who are using social media effectively for PR
show you ways to reach out to journalists using social media, and
give you simple tools for measuring the reach of your social media program.
By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
Presentation done by Jon Keefe of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersAIA National
Social media can be leveraged to help chapters connect with their members--all around such common goals as increasing awareness, gaining members, or highlighting chapter events.
Use this book to make $1000/day for free using social media websites. Try our new tik tok mastery course enroll now & learn how I made over $5000/day using tik tok in just 10 easy steps.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
Social media is redefining the world of marketing and public relations. It is no longer a question of whether or not we engage, but rather how we do so. The way in which companies interact with employees, customers, and other businesses via social media networks is more important. In
this real time environment the challenge is to engage in a way that encourages participation. Join us for an encompassing look at how social media can work in your business environment.
Social Media Marketing for B2B Business Development - Business Marketing Asso...Erin Moloney
In this presentation that I gave to the Business Marketing Association's St. Louis, MO chapter on April 1, 2010, I go over the best sites to analyze for driving more leads into the sales pipeline for a B2B organization.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...
Social Media Overview: June 2014
1. noun
noun: social media; plural noun: social medias
Websites and applications that enable users to create and
share content or to participate in social networking.
The social interaction among people in which they
create, share or exchange information and ideas in virtual
communities and networks.
so·cial me·di·a
2. Improved social signals
Company branding
Improved brand awareness
Word-of-mouth advertising
Enhanced SEO
Increased customer loyalty and trust
Demonstrated authority
Improved audience reach and influence
Benefits of Social Media
3. A survey of 3,800 marketers indicated that the top three benefits
of social media are:
Generating
business
exposure
Increasing
traffic
Providing
marketplace
insight
Benefits of Social Media
85% 69% 65%
4. Relationships
The relationships built with customers are the
foundations upon which other aspects of business
will flourish, leading to advocacy and loyalty.
Feedback
Incorporating social listening into product
development work can act as an early warning
system, save on customer service costs, provide
valuable development feedback, and even help
identify ideal beta testers without much expense.
Integration
Branding benefits from additional customer
touchpoints, PR sees a lift in impressions and
reach, and customer service can proactively listen
and activate where necessary.
Uses of Social Media
5. Learn and improve
Try to make your customers’ lives better with help
fully utilizing your product (feature education,
etc.), or by offering assistance. This builds
authority, drives connections, and increases
engagement.
Explore and discover
Customers want to get creative and find new ways
to use your product. These relationships will breed
ideation and community.
Question and answer
A key part of customer support. Anywhere from
a detailed forum thread on resolving a technical
issue to a simple question and answer on how a
feature works. Your main goal is to drive answers.
It’s not just marketing
6. Adjacent content
Items tangentially relevant to your business or
involving common interests of your audience.
Tips and tricks
Share content that will make your customers’ lives
easier (bonus points for tips and tricks that help
them use your products or services).
Responses
These aren’t necessarily on your own pages; post
externally and reply to posts from others. A good
way to get your account and brand more visibility.
Created content
From images to blog posts, creating your own
original content is the most labor-intensive but can
have the biggest payoff.
Types of posts
7. According to Nonprofit Tech For Good, below is an estimate of how much time
social media requires, not including the time necessary for managing a website
or email communications.
Facebook (4 hours): To post and schedule status
updates four to six times weekly, respond to messages
and comments, and monitor insights.
Twitter (4 hours): To tweet and retweet an average of
four times daily, to respond to messages and mentions,
to organize followers into lists, and to strategically
follow others.
Google+ (4 hours): To share updates three to four
times weekly, +1 the posts of others, and participate in
Google+ Communities.
LinkedIn (4 hours): To share two to three posts
weekly, maintain your personal profile, and participate
in LinkedIn Groups.
Blogging (4 hours): To write an average of two short
posts weekly which includes the time necessary to find,
edit, and insert photos and integrate video.
YouTube (1 hour weekly): To upload video, create
playlists, subscribe to other channels, and study the
video campaigns of other nonprofits. Does not include
the creation of content.
Pinterest (3 hour weekly): To pin or repin images
twice daily and maintain your boards.
Instagram (3 hours weekly): To share one to two
images or videos daily and like the photos of others.
Tumblr (3 hours weekly): To post or reblog one to
two times daily and like the posts of others.
Misc. activities (4 hours weekly): To create
Facebook invitations, promote and host quarterly tweet
chats and Google+ Hangouts, report live, and participate
in awareness day campaigns.
Create graphics and visual content (3 hours
weekly): To design branded images, infographics,
video, online presentations, and social network banners.
Research (2 hours weekly): To investigate trends in
nonprofit technology and monitor breaking news and
current affairs.
Feedback (1 hour weekly): To track and report on
success.
A Serious Investment
8. An Average Commitment
In a 2013 survey of over 500 small business owners,
25% spend 6–10 hours per week on social media.
43%
6 or
more
hours
per
week
6-10
hours
per
week
11-20
hours
per
week
21 or
more
hours
per
week
25% 11% 7%
9. • Ask your suppliers, key contacts and
locations to like, tweet, and +1 our
social media pages.
• Consider participating via your own
social media accounts.
• Provide quick updates on your
programs throughout the month in
addition to longer newsletter items.
• Remind our users and location
administrators that they can connect
and ask questions via social media
How You Can Help
10. 72% of all Internet users are now active on social media
56% of Americans have a profile on a social networking site
71% of users access social media from a mobile device
Social Media Overall
65+18—29
89%
30—49
72%
50—60
60%
43%
11. Facebook now has over 1.19 billion users
23% login at least 5 times daily
55% female, 45% male
45% of U.S. seniors who use the Internet are on Facebook
Americans spend 16% of each online hour on Facebook
70% of marketers acquire new customers through Facebook
Facebook
12. 550 million registered users, 215 million active monthly
400 million tweets sent per day
55% female, 45% male
70% have at least some college education
34% of marketers use Twitter to successfully generate leads
Fastest growing network: 44% growth from 2012-2013
Twitter
13. 1 billion Google+ accounts
359 million monthly active users
Google+ is growing at 33% each year
70% male, 30% female
Mostly students, developers, engineers, photographers
56% growth in 45—54 age bracket since 2012
Google +
14. Video
Wide age range
(18-54)
800 million
unique visitors/
month
Networking
Over 200 million
members
World’s largest
professional
network in 200
countries and
territories
Images
Fast growing
140.5 million
members
20 million
monthly active
users
Other Popular Sites
15. Interacting on Facebook
Groups
User-created with varying levels
of privacy and security, much like
individual profiles. Users can
organize groups around any topic
or event they like. Variety is limited
only by interest.
Business Pages
A business presence on Facebook.
May be shared across multiple
“managers.” The feature set is ever-
evolving and changing. Allows
features like analytics reporting,
security, access, and advertising.
Events
Allow users to organize events.
Security allows for public, private,
and somewhere-in-between
events. Baked-in ability to
export Facebook events to other
calendars.
Messenger
Combines email, instant
messenger, and Facebook
messages. A stand-alone app
on mobile devices, but it also
integrates across the Facebook
app and web experiences.
LINK: A Beginner’s Guide to Managing a Facebook Page >>
16. Content: Consider every post an opportunity for increased
engagement. Stay on-brand but show your human side.
Post timing: Learn when your demographic is online and
post interesting content when they’re most active.
Moderation: Monitor user-generated posts without
censorship but with a sensitive eye to spam and abuse.
Engagement: Interact with fans on a personal level, use
language and phrasing that speaks to them.
Credibility: Fact-checking, verifying sources, and correct
spelling and grammar.
Facebook Success
17. Interacting on Twitter
Following
To follow someone on Twitter
is to subscribe to their Tweets
or updates on the site. Their
updates will appear in reverse
chronological order on your home
tab. This is not (necessarily) mutual.
Lists
Curated groups of other Twitter
users. Used to group Twitter users
into categories for easier reading,
may be made publicly available or
kept private.
Hashtags
The # symbol is used to mark
keywords or topics. Use the
hashtag symbol # before a relevant
keyword or phrase (no spaces) to
categorize Tweets and help them
show more easily in Twitter Search.
Direct Messages
A private message sent via Twitter
to one of your followers. You can
only send a direct message to a
user who is following you; you can
only receive direct messages from
users you follow.
LINK: The Beginner’s Guide to Twitter >>
18. Voice: Consistency of voice is important to build trust and
confidence.
Branding: A representative profile name, page, and images
are critical. Think of these fields as your “first impression.”
Relevance: Streams that constantly push promotional
messaging get old very fast. Say more than “buy me!”
Value: Every tweet you send should add value in some way.
If you were a follower, what would you want to see?
Responsiveness: Respond quickly! Not just to problems or
questions, but also to converse via hashtags or just say “hi.”
Twitter Success
19. Interacting on Google +
Circles
Organize the people you know in
real life. Circles make it easy for
you to share with just the right
people. Posts can be entirely
public, shared with one or more
circles, or sent to individuals.
Communities
Communities give each of your
different groups a home base.
These are public or private groups
of people, like a circle with its own
home page and shared interest.
Users can invite friends.
Pages
A profile for a business or
organization. Puts your business
info on Search, Maps and Google+
so that customers can find you, no
matter what device they’re using.
Similar to “regular” profiles.
Hangouts
Can be a group text message,
conference call or shared video.
Hangouts can “hold” up to 10
people, and Hangouts On Air can
broadcast live streaming, interactive
conversations via YouTube.
LINK: Google My Business >>
20. Community: Gather your key contacts into a “community” so
everyone can interact, ask questions and get feedback.
Branding: Your community is tied to your brand page, so
utilize that connection to cross-promote.
Authorship: Google + lets you implement publisher status
for your brand and site, and authorship for individuals
Images: Great for professional images, G+ rewards both
professional and “home-grown” imagery alike.
Interactivity: Embed a clickable “call to action” using visual
markup to include signup, download, and other links.
Google + Success
21. People: Be where your people are. Find out where your
customers already have accounts, and be present there.
Branding: Keep your branding consistent across all social
media platforms, while keeping a bit of variety in context.
Images: Use images wherever possible! 67% of people are
more attracted to reading an article with a picture.
Interaction: Join the conversation, respond to questions
and comments and be present as a human, not a robot.
Interaction: Join the conversation, respond to questions
and comments and be present as a human, not a robot.
Success Across All Social Media