1. Crash Course on Creativity
Observation Lab
Before you enter the store:
Does the store draw you in? If so, how? yes it did. interesting display
Is the door open or closed? open
How does this make you feel? fine i think.havent really thought much about this stuff.
How big is the sign lettering and in what font? big enough to be read clearly
What does it tell you about the store? nothing.but the display is good
Environment:
What is the color scheme of the store? How does this affect you? pretty random.lots of blue.doesnt
affect.
What type of floor does the store have? How does this effect the environment? tiles.sharp
How high is the ceiling? How does this feel? quite high. dont care much
How brightly lit is the store? How does this affect you? just the right about.doesnt.
How loud is the environment? quite loud
What is causing the noise? people
Is there music playing? If so, does it fit the environment? yes.yes.very versatile
Is the store warm or cold? normal
Is the store crowed with merchandise or is it sparse? crowed
Does the store have a distinctive smell? not really
Where is the cash register located? cornor
How visible is the store security? very visible
How long do you want to stay in this store? 5 mins
Does the environment influence the perceived value of the merchandise? yes

2. Personnel:
How long does it take before a sales person initiates contact? depends.5 mins.
Does the salesperson have a script to follow with each customer? i guess
Does the salesperson treat different customers differently? not really
What is the ratio of salespeople to customers? 1:7
What age and gender are the employees? ladies 20's
Are the salespeople using the store products? no
Do the salespeople have a uniform? yes
Do the salespeople match the stores image? kind of
Products:
What is the first product that you notice? ipod
Is there a central display table with featured products? yes
Where are items that are “for sale” located in the store? none
How are the products arranged? By function? By price? By color? function
Are there free samples or demonstrations? yes
What products are at eye level? most
What items in the store are in the least accessible locations? the small ones
Where are the most and least expensive products located? its mixed
Are the prices of the products easy to find? yes
Are there impulse items near the cash register? yes

3. Customers:
Are most customers alone or with someone else? What is the relationship? random.mixed
What is the average age and gender of the customers? teens to 50's
When a customer enters the store, do they tend to walk in the same path or direction? - no
How long do customers stay in the store, on average? 20 mins
Do customer touch the products? Is this encouraged? yes and yes
Do most customers appear to be on a mission or are they browsing? mixed
What percent of customers purchase products in the store? 20 i think
Other Observations:
electronic stores are boring for me. but i didnt judge it.okay maybe i did a bit.