Slideshare as a Social Media Tool How to build quality networks, contribution and participation. Walter Adamson #  @g2m Certified Social Media Consultant [email_address] Presented as part of Social Media Tools Week, November 2009 # Disclaimer: Walter Adamson is not associated with Slideshare.
Contents How to build your network Network Contribution Participation Housekeeping Profile Social Links Linkedin Facebook Search & RSS
NCP Model used by Social Media Academy Network Development of your network Purpose, quality and size Contribution Who is contributing and how often Participation Measures how others reflect on your network Trends over time
My motivation Slideshare great source of quality material Networking features  under-used ,  from my observations High potential for quality connections Filter connections through content quality
Slideshare stats A viral content sharing platform Thousands of presentations linked to, blogged about, and tweeted about each day 70% of traffic from search 1.5m users 30,000 uploads weekly Twitter search
Network Start at the start You have messages! Complete your profile People you follow Started following someone People started following you Dianova thiruvelan Others visited your profile
Your followers not sheep Check them out: They’ve made a choice How related? How active? Who do they follow? Decide to follow or not
Snap! Features Follows and Followers Building your network 1.5m users 30,000 uploads weekly 1 2 4 3 We work with IBM, SaaS, and social media and have an office in New Zealand. 5
Latest followers Can “Follow everyone” Not recommended RSS Drill down using your selection criteria Follow the followers
Presentations: Communities Near Field Communications Mobile Futures Social Media Follow Likely future interaction Relevant
Here’s another example The selection criteria do work Check Chris Sparshott followers Latest  from people he follows Aha!  Adam Christensen “ Social Media at IBM ” Laurel Papworth  favorited LP local social media star This validates Adam Christensen as a valuable network member Network trail validates itself
NCP Contribution Comment in the usual way Add social links Subscribe to follow up Creates participation
NCP Participation - 1 Reflecting on comments Links to other sources Building network quality http://www.slideshare.net/helgetenno
NCP Participation – 2 Best practice tip David Armano Ask for help in preparing Gain participation Better quality output http://slideshare.net/darmano
Housekeeping Profile Profile – is it complete? Add social connector Consistent with other profiles Which social links to auto?
Housekeeping Social Links Profile – is it complete? Social Links – which do you want to activate? Twitter Facebook Linkedin
Housekeeping Linkedin Latest presentations from your  connections
Housekeeping Facebook Latest presentations from your  friends AND your friends’ favourites
Housekeeping Search and RSS Search is OK No RSS from Search but from  Latest Feed RSS Latest into Reader (Filter on keywords – Yahoo Pipes)
Conclusion Great tool for networking Quality Contribution Participation Great source of quality work Flow from RSS Followings, friends and connections http://slideshare.net/adamson Blog post set up for discussion: http://walteradamson.com

Slideshare as a Social Media Tool

  • 1.
    Slideshare as aSocial Media Tool How to build quality networks, contribution and participation. Walter Adamson # @g2m Certified Social Media Consultant [email_address] Presented as part of Social Media Tools Week, November 2009 # Disclaimer: Walter Adamson is not associated with Slideshare.
  • 2.
    Contents How tobuild your network Network Contribution Participation Housekeeping Profile Social Links Linkedin Facebook Search & RSS
  • 3.
    NCP Model usedby Social Media Academy Network Development of your network Purpose, quality and size Contribution Who is contributing and how often Participation Measures how others reflect on your network Trends over time
  • 4.
    My motivation Slidesharegreat source of quality material Networking features under-used , from my observations High potential for quality connections Filter connections through content quality
  • 5.
    Slideshare stats Aviral content sharing platform Thousands of presentations linked to, blogged about, and tweeted about each day 70% of traffic from search 1.5m users 30,000 uploads weekly Twitter search
  • 6.
    Network Start atthe start You have messages! Complete your profile People you follow Started following someone People started following you Dianova thiruvelan Others visited your profile
  • 7.
    Your followers notsheep Check them out: They’ve made a choice How related? How active? Who do they follow? Decide to follow or not
  • 8.
    Snap! Features Followsand Followers Building your network 1.5m users 30,000 uploads weekly 1 2 4 3 We work with IBM, SaaS, and social media and have an office in New Zealand. 5
  • 9.
    Latest followers Can“Follow everyone” Not recommended RSS Drill down using your selection criteria Follow the followers
  • 10.
    Presentations: Communities NearField Communications Mobile Futures Social Media Follow Likely future interaction Relevant
  • 11.
    Here’s another exampleThe selection criteria do work Check Chris Sparshott followers Latest from people he follows Aha! Adam Christensen “ Social Media at IBM ” Laurel Papworth favorited LP local social media star This validates Adam Christensen as a valuable network member Network trail validates itself
  • 12.
    NCP Contribution Commentin the usual way Add social links Subscribe to follow up Creates participation
  • 13.
    NCP Participation -1 Reflecting on comments Links to other sources Building network quality http://www.slideshare.net/helgetenno
  • 14.
    NCP Participation –2 Best practice tip David Armano Ask for help in preparing Gain participation Better quality output http://slideshare.net/darmano
  • 15.
    Housekeeping Profile Profile– is it complete? Add social connector Consistent with other profiles Which social links to auto?
  • 16.
    Housekeeping Social LinksProfile – is it complete? Social Links – which do you want to activate? Twitter Facebook Linkedin
  • 17.
    Housekeeping Linkedin Latestpresentations from your connections
  • 18.
    Housekeeping Facebook Latestpresentations from your friends AND your friends’ favourites
  • 19.
    Housekeeping Search andRSS Search is OK No RSS from Search but from Latest Feed RSS Latest into Reader (Filter on keywords – Yahoo Pipes)
  • 20.
    Conclusion Great toolfor networking Quality Contribution Participation Great source of quality work Flow from RSS Followings, friends and connections http://slideshare.net/adamson Blog post set up for discussion: http://walteradamson.com