The document discusses the AFL-CIO's social media program and platforms. It notes that 3 out of 4 Americans use social media and that the AFL-CIO uses platforms like blogs, Facebook, Twitter, YouTube, and Flickr to spread its message and engage constituents. It provides details on the reach and use of each platform and describes social media trainings that are provided to teach effective use of social media.

1. AFL-CIO Social Media Program January 27, 2010

2. Social Media: Growing Fast 3 out of 4 Americans use social technology 1 in 3 online Americans post to social networks at least once a week Users spend at least 5hrs and 30 min per month on average on social networking sites 99% of social media users believe organizations should have a presence in social media

3. Social Media: Growing Fast Social media provides additional platforms to spread your message Allows opportunity for instant feedback from your constituents Connect with influentials (i.e. bloggers, policymakers, press, advocacy organizers and people with large networks) Provides organizing opportunities (see: fundraising for Haiti)

4. AFL-CIO Social Media Platforms Blog - 100,000+ page views per month 5-10 posts daily on issues important to working families Conversation and feedback occur in the comments Cross-posting of blogs across the progressive network

5. AFL-CIO Social Media Platforms Facebook – 8600+ fans Post links to our blogs and other national news articles of interest Use Invite feature to spread word about events and campaigns Provide space for open discussion. Wall is open so fans can post relevant content of interest to our audience Convention- kept audience informed by sharing blogs, videos, photos and other updates; promo live coverage and encouraged comments Gained 1300 new fans during our Convention coverage, many of whom shared our content

6. AFL-CIO Social Media Platforms Twitter – 3700+ followers and we’re following 1000+ Followed by reporters from CNN, The Hill , AP, NPR, ABC –reciprocal spreading of content Share links to blog posts and other news items Spread content of unions/affiliated organizations (retweeting) – we’re listening, not just broadcasting Retweet content from our media staff, bloggers, and even Sec-Treas. Shuler which gives us more of an authentic voice Live tweeting of events – integrated into blog posts (retweeting) Instant feedback from followers

7. AFL-CIO Social Media Platforms YouTube – 230+ videos; 500+ subscribers to our channel Recent additions Pres. Trumka’s response to Massachusetts election results – 5300 views Clips of President Trumka answering questions during our “Open for Questions on Jobs Crisis” live webcast -2300+ views Convention- main speeches and some breakout sessions; delegates sharing thoughts on the agenda and future of labor movement

8. AFL-CIO Social Media Platforms Flickr – organizers in the field can post and share photos from rallies and other events Convention photo galleries each day – easy method of sharing

9. AFL-CIO Social Media Group Communications staff from unions and affiliated organizations sharing resources, successful social media campaigns, strategies and tools One goal is to develop a set of social media training tools that can be used on the state and local level Trainings- Social Media 101 and 102

10. Trainings Social Media 101 Overview – Definitions; importance in communications strategy; usage stats Questions to consider before making it a part of your communications strategy Twitter – How to set up a profile and start tweeting Finding people to connect with Facebook - Fan page vs. Group? Setting up a fan page

11. Trainings Social Media 102 Twitter – Clients you can use to better manage your experience Specific ways to build community Facebook – Applications you can use to create campaigns Benefits of advertising on Facebook

12. Join our Social Media Group Danielle Hatchett [email_address] www.facebook.com/aflcio www.twitter.com/aflcio