The store environment is brightly lit with red and white colors and a wooden floor. It is cold inside with many products and a distinctive mint smell. The music is very loud which causes noise. Salespeople do not initiate contact and do not have uniforms, appearing mismatched to the store's teen image. Products are arranged by price with impulse items by the register and most/least expensive items in back/front. Customers, mostly teens in groups, stay for about 15 minutes on a mission to find the best inexpensive item, with 30% purchasing.

1. Crash Course on Creativity
Observation Lab
Before you enter the store:
Does the store draw you in? If so, how? yes.there's a big sale
Is the door open or closed? open
How does this make you feel? good i guess
How big is the sign lettering and in what font? fancy font, quite big
What does it tell you about the store? its quite nice actually
Environment:
What is the color scheme of the store? How does this affect you? read and white
What type of floor does the store have? How does this effect the environment? wooden.calm
How high is the ceiling? How does this feel? high. no feelings associated
How brightly lit is the store? How does this affect you? quite bright.eyes hurt a bit
How loud is the environment? very loud
What is causing the noise? people and music
Is there music playing? If so, does it fit the environment? no its way to loud
Is the store warm or cold? cold
Is the store crowed with merchandise or is it sparse? alot
Does the store have a distinctive smell? yes.mint
Where is the cash register located? cornor
How visible is the store security? very visible.in dubai it always is
How long do you want to stay in this store? 10 mins
yes
Does the environment influence the perceived value of the merchandise?

2. Personnel:
How long does it take before a sales person initiates contact? they never do
Does the salesperson have a script to follow with each customer? dont know
Does the salesperson treat different customers differently? dont know
What is the ratio of salespeople to customers? 1:20 atleast
What age and gender are the employees? 20's to 30's
Are the salespeople using the store products? yes
Do the salespeople have a uniform? no
Do the salespeople match the stores image? no, its a teen store with old people
Products:
What is the first product that you notice? a belt
Is there a central display table with featured products? no
Where are items that are “for sale” located in the store? everywhere
How are the products arranged? By function? By price? By color? price
Are there free samples or demonstrations? yes
What products are at eye level? none
What items in the store are in the least accessible locations? none
Where are the most and least expensive products located? most expensive at back.least in front
Are the prices of the products easy to find? yes
Are there impulse items near the cash register? yes

3. Customers:
Are most customers alone or with someone else? What is the relationship? friends and groups
What is the average age and gender of the customers? teens
When a customer enters the store, do they tend to walk in the same path or direction? - no random
How long do customers stay in the store, on average? 15 mins
Do customer touch the products? Is this encouraged? yes
Do most customers appear to be on a mission or are they browsing? mission.get the best least
expensive item!
What percent of customers purchase products in the store? 30.
Other Observations:
it was a sale, so obviously many people came in but i think normally it wont because it is kind of
over prized.